DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Jeremiah morris res119_ncv
1. Jeremiah Morris • 702.271.3341 • JeremiahMorris@ClearChannel.com • RAVENPLAYdesign.com
My years of experience in creative, marketing, and IT I have cultivated an unmatched and unique set of skills,
that will add value to any operation. I am looking for a challenging position in a growing company that
allows me the opportunity to maximize my creative, marketing, and leadership abilities. My strengths include
creative and marketing design, creative strategy and problem solving, learning new technology, training and
mentoring others, communicating complex concepts quickly and effectively and inspiring diverse groups to
achieve great things together. I am motivated by the ever challenging pursuit of excellent client partnerships
that reap top revenue growth and retention.
RECENT EXPERIENCE:
Clear Channel Outdoor - Las Vegas, NV.
Marketing Manager - Southwest • 2015 - Current
• Re-branded company image & identity
• Developed all media & marketing materials
• Increased web traffic by 320%
• Increased web leads by 450%
• Developed new web properties including first ever tablet & mobile versions
• Instituted lead generation, measurability & analytics best practices
• Updated sales methodologies
VeriFone Media Solutions - Las Vegas, NV.
National Creative Director/Sr. Marketing Director/MAC IT Mgr • 2010 - 2012
(VeriFone purchased Clear Channel Taxi Media in Jan 2010)
• Saved $125K+ annually by assimilating VP of Marketing role for operations, creative, & marketing
• Supervised creative & marketing staff, increasing team generated revenue by 25%+ year over year
• $2M in new business as a direct result from marketing initiatives, presentations & materials
• Developed video content for in-taxi interactive displays, interacted with by 28k+ daily users
• Directed MAC IT budget, equipment & support nationally & directed Las Vegas IT
Clear Channel Taxi Media/Outdoor - Las Vegas, NV.
National Creative Director/Marketing Director/CCTM IT Mgr • 2002 - 2010
• Increased repeat & add-on business by 110% through improved campaigns
• Decreased project time-lines by 60% by streamlining standards & practices
• Supervised & trained creative staff located in Las Vegas, Boston, NYC, Chicago, & Miami
• Chief conduit between advertising clients, sales & production teams
• Supervised & managed all aspects of IT for Las Vegas Outdoor & CCTM nationally
• Directed & produced all marketing & creative initiatives, for 34 markets (including top 13 DMA’s) resulting in
over $50M+ annual revenue
• Increased digital channel sales through targeted sales promotions and key marketing practices
• Increased public awareness and market presence with timely and topical media exposure
• Strengthened the collaborative landscape between clients, sales & production teams
• Supervised & managed all aspects of CCO-LV Marketing & Creative Departments
• Developed key growth of Clear Channel Outdoor proprietary suite of tools— called RADAR—that
allows customers to better plan, amplify and measure audiences impacted by OOH campaigns.
• Developed key CCO-LV inventory assets marketing programs increasing YOY profitability 140+%
International Heat Exchange Inc. - Yorba Linda, CA.
Marketing & Sales Director • 2013 - 2015
2. HONORS & AWARDS:
• 12X OAAA (Outdoor Advertising Association of America) OBIE finalist
• 2X ADDY winner
• 4X Clear Channel Creative Excellence Award winner
• First ever non-agency generated advertising used by Mountain Dew and Anheuser-Busch
• Product placement & integration advertising campaigns in numerous major motion
pictures, network and cable television series.
EDUCATION:
• College of Southern Nevada, Las Vegas NV - Marketing, Business Administration, Management & Ops
• College of Southern Nevada, Las Vegas NV - Electromechanical Engineering
• Palomar College, San Marcos CA - Art Design, Marketing, Early Childhood Education, Psychology
• Newport Senior High School, Bellevue WA - Liberal Arts, General Education
GRATIS WORK (selective):
• The Rape Crisis Center • Make-a-Wish Foundation • Karate for Kids
• Susan G. Komen - For The Cure • Clark County Public Schools • The Mankind Project
• The Seattle Police Officers Union • San Diego City Schools • Opportunity Village
Sample work, additional details & more can be found at RAVENPLAYdesign.com.
Full work history, personal &/or professional references & additional information available upon request.
CLIENT LIST (selective):
• General Electric
• State Farm
• Pfizer
• McDonalds
• Nordstrom
• Coach USA
• Energizer
• Volvo
• FBI
• Dunkin
• UFC
• AT&T
• PepsiCo
• Microsoft
• Comcast
• Starbucks
• Mars Inc.
• Garth Brooks
• Criss Angel
• Penn & Teller
• Barry Manilow
• The Blueman Group
• Enterprise Rent a Car
• Caesars Entertainment Corp.
• Delta Airlines
• Las Vegas Sands Corp.
• MGM Resorts International
• Live Nation Entertainment, Inc.
• Turner Broadcasting System, Inc.
• Anheuser-Busch
• The Walt Disney Companys
• The Guggenheim
• The Producers