1. THE MARKETING
MIX
Camba, Jan Dee M.
Edward Manzano
Jeof Sison
Kenneth John T. Aquino
Leo Vivero
Florllan Chris Garcia
Stephen Kenneth Sy
2. DIGITAL
MARKETING:
Digital marketing is a broad term that refers to the
practice of promoting products, services or brands
using digital channels such as search engines, social
media, email, mobile devices, and other digital
technologies.
Digital marketing includes various tactics and
techniques such as Search Engine Optimization
(SEO), Pay-per-click (PPC) advertising, content
marketing, email marketing, social media marketing,
influencer marketing, and affiliate marketing, among
others.
Digital marketing enables businesses to connect with
their target audience and engage with them through
various digital channels, allowing them to establish
their brand, increase their online presence, and drive
more leads and conversions. With the rise of digital
technologies, digital marketing has become a crucial
component of any modern marketing strategy.
3. TYPES OF
PROMOTION:
Search Engine Optimization (SEO): This involves optimizing a
website's content and structure to rank higher in search engine
results pages, which can increase organic traffic and potential
customers.
Pay-per-click (PPC) advertising: This involves placing ads on
search engine results pages or other websites and paying each
time someone clicks on the ad. It can be an effective way to
drive targeted traffic and conversions to a website.
Social media marketing: This involves creating and sharing
content on social media platforms to increase brand awareness
and drive engagement and conversions.
Email marketing: This involves sending promotional emails to a
business's subscribers to keep them informed about products or
services, promote sales or events, and drive conversions.
Influencer marketing: This involves partnering with influential
individuals on social media or other digital platforms to promote
a brand's products or services to their audience, which can
increase brand awareness and drive conversions.
4. MARKETING
DEVELOPMENT PLAN:
Brand Awareness Plan: A plan focused on increasing the brand's
visibility and recognition in the market. This can involve tactics
such as content marketing, social media marketing, influencer
marketing, and paid advertising.
Product Launch Plan: A plan focused on introducing a new
product to the market. This can involve tactics such as market
research, identifying target audience and key messaging,
developing a product launch campaign, and coordinating with
sales teams.
Lead Generation Plan: A plan focused on generating leads and
converting them into customers. This can involve tactics such as
email marketing, content marketing, paid advertising, and
optimizing landing pages and conversion funnels.
Customer Retention Plan: A plan focused on retaining existing
customers and encouraging repeat purchases. This can involve
tactics such as personalized email campaigns, loyalty programs,
and social media engagement.
Market Expansion Plan: A plan focused on expanding into new
markets or target audiences. This can involve tactics such as
market research, identifying new opportunities, developing
marketing campaigns tailored to specific regions or audiences,
and coordinating with sales teams.
5. GLOBALIZATION:
Technopreneurship refers to the process of developing and launching
new technology-based ventures, and globalization refers to the
integration of countries, people, and economies worldwide.
Technopreneurship and globalization are interconnected in several
ways, and here are a few key points to consider:
• Technopreneurship has played a significant role in driving
globalization by enabling the development of innovative
technologies that have revolutionized communication,
transportation, and other industries.
• Globalization has created new opportunities for technopreneurs
by providing access to a larger market, talent pool, and funding
sources.
• Globalization has created new opportunities for technopreneurs
by providing access to a larger market, talent pool, and funding
sources.
• Technopreneurs must be aware of the unique challenges and
opportunities presented by globalization, such as cultural
differences, regulatory requirements, and competition from
international players. Technopreneurs must also develop a global
mindset and be willing to adapt their business models and
strategies to succeed in a global marketplace. Overall,
technopreneurship and globalization are closely intertwined and
present both challenges and opportunities for entrepreneurs
looking to develop and launch new technology-based ventures.
