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Presentation1
1. ENGLISH II / ENGLISH 2 (ELG 30605)
Research Report Presentation
Hardware Business
Group Members:
CHEE WEI SHAN
CHONG HUI XIN
HWANG WEI LI
TAN SHEAU HUI
YAP JIA EN
2. Introduction
• Hardware business
• Comparison between the two businesses
• Perniagaan Gluck and Cemerlang Indah.
main products and services
competitors
business strategy
4. NUMBER OF BRANCHES AND EMPLOYEES
PERNIAGAAN GLUCK
Main hardware shop (no branch)
Only 3 employees in the shop.
CEMERLANG INDAH
Main hardware shop (no branch)
7 employees in the shop. One of them
is Mr. Goh's son.
5. PERNIAGAAN GLUCK
Main Product
More Household items All Construction material
Sponge
Toilet accessories
Watering pot
Broom
Electrical supplies
Machines & power tools
Paint
Screw
Tools
Cement
Wood
6. CEMERLANG INDAH HARDWARE
Main Product & service
All Construction materials
Cement
Service
Key duplication
Paint Water pipe
Tools
Screw
Less Household Items
Water
pipe
Toilet accessories
Door handle
7. Number of Customers
PERNIAGAAN GLUCK
More customer
Around 150 per day
Construction, household, plumber and
electrician, paint work
Age range is 20 and above
Regional prosperity
Provide good service attitude
Fast delivery service
CEMERLANG INDAH
Less customer
Around 80 per day
Construction, household,
plumber and electrician, paint work
Age range is 20 and above
Regional not so prosperity
Messy and untidy arrangement
8. PERNIAGAAN GLUCK
Founded in year 2000
It has been operated for 15 years
CEMERLANG INDAH
Founded in year 1984
It has been operated for 31 years
When were the businesses founded?
9. Who are the founders?
PERNIAGAAN GLUCK
Mr. Tan and his friend Mr. Liew
Partnership business
CEMERLANG INDAH
Mr. Goh Sin Sing and his friend, a
contractor ( quit after a few months)
Half retirement state, the business had
passed to his son
10. Motive for starting the business
PERNIAGAAN GLUCK
During that period, the construction
business of our nation began to grow
well.
CEMERLANG INDAH
It happened by unexpected. when he meet his uncle in
Singapore, his uncle told him not to work for others but
to involve in business
11. Most Recent Development
PERNIAGAAN GLUCK
Online business due to new trends,
people like to DIY
Facebook page for testing
CEMERLANG INDAH
Manage well & maintain
their customer relationship
17. Results
Perniagaan Gluck is more commercially successful than
Cemerlang Indah Hardware. Why so?
Being more competitive
Keen on improving (products and services)
Keep track on current trend and demand
Longsighted vision
26. Appendix B
a) Perniagaan Gluck
PHOTOS FOR BOTH BUSINESSES
Variety brand of locks and wire cutters
Which are suitable for household.
Variety products and brands from multi
Purpose Polyfilla to electric screwdriver
Which are commonly use in construction.
27. One of the best seller of the shop:
YTL cement
Paints are stack neatly and accordingly
to avoid them dropping off from the
shelves, other than eases the workers
in searching of the paint according to
customer’s needs.
28. Household products are sold to fulfil the customers
needs from funnel to variety size and colour of the
water scoops.
The owner assures customers and workers
safety by making sure that the walkway is
clean and zero obstacles.
29. b) Cemerlang Indah Hardware
Variety brand and type of construction tools
from spirit level to Discs cutter
Available of different functions of the glue and on
the right side of the photo, there are packets of
Different screws.
30. They also provide key duplication service. For
toiletries, they provide shower from variety
materials.
Modern paint maker machine in the shop
available to fulfil customer’s needs regarding
the colour of the paint.
31. The common brand of the paint available in the shop:
JOTUN. Boxes stack on top of buckets of paints is
dangerous and may drop off anytime.
The metal sinks and boards are simply stuck in the shelves
and it would cause dangerous to the workers to injured and in
serious case to death since it is made from metal.
