BRAND NEW: Abstracts from the new „B2B Content Marketing Benchmarks, Budgets, and Trends—North America report 2019 Again the Content Marketing Institute presents very helpful and interesting results in their new report. Here some abstracts: • 71% of the most successful B2B content marketers use paid methods to distribute content, compared with 55% of the least successful. • In the Early Stage (Awareness/Interest) Blog posts/articles and Ebooks work best • In the Middle Stage (Consideration/Intent) Whitepapers and Webinars work best • 74% of B2B content markters say they`ve used or developed long-form content in the last 12 month • B2B content marketers nurter their audiences primarily via email and educational content • Around half of the content markers expect their content marketing budget to increase in 2019