9. CONTENT
- Info on the latest live music events gigs in
Hertfordshire, dates, locations, times
- Top chart music for that month
- Advertisement
- reviews of events
Magazine i am pitching is HertsMusic
Include
Latest music news, updates and events in hertfordshire
Massive need:
Many people are interested in music
Missing out on news because there are no music based magazines just for Hertfordshire.
Simple
To the point
Gives clear view of what's featured in the magazine
Promote
Advertise
Inform residents and visitors in Hertfordshire on the latest popular music, music news and music events so that they can attend these events if they are interested.
Shows clearly what will be included in my magazine
Shows colours which i can include
Layout with image
Type of events which will be included
No only music based magazine just for hertfordshire
But there is more competition for music generally.
Music week - retailed at £5.50
Billboard - retailed $16.99 = pricey,
HertsMusic will be cheaper and more affordable to suit my target audience.
Primary audience: teenages and young adults 14-20
Secondary audience: siblings or friends of primary audience, secondary audience see the primary audience with this magazine and buy one themselves if they enjoy it.
Hertfordshire wealthy = target for the middle and lower middle class (category B and C1), all genders and for all ethnicities.
Bold and bright colours
Title for HertsMusic will be a bright pink in every magazine to make the brand recognisable and can become well known.
Front cover
Main image of instrument
Masthead at top
Puffs including features in the magazine - make info stand up
Barcode at bottom
Date and issue number at top
Main cover line
information on the latest live music events gigs in Hertfordshire, giving dates, locations, times and cancellation of events = useful for customers if all the information for many events are in the same place and easy to access.
top chart music for that month, artist updates, any popular new music being released.
advertisements from companies to advertise their music or events in Hertfordshire
reviews of events giving customers honest opinions whether it was worth attending or listening to.
Distribution: monthly with the next months music events in advance
Marketing: i will mainly use social media = most effective way to reach my target audience
Resources:
Printer: As a printing company is very costly I will be printing my own magazine. the printer will be used to print many copies to get my first issue published.
Editing software: i will need this as i need some sort of software to edit my magazine cover and double page. Photoshop adobe is not too expensive so it is a great option to edit my magazine using.
Laptop, PC or tablet: I will need this to download my editing software onto, and use to design my magazine.
Personnel:
Writer: i will need a writer to write all the content for my magazine including articles and reviews etc.
Designer: i will need a designer to design all the graphics to my magazine, including the front cover, images etc to make my magazine recognisable and consistent throughout all the issues of HertsMusic.
Editor: i will need an editor to put all of the articles and images together etc.
Photographer: take photos to include in my magazine.
Overall HertsMusics purpose is to easily give information to visitors or residents in hertfordshire about the latest music events and popular musicians in hertfordshire and is very needed for hertfordshire and provides important information which is useful for everyone.
