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HTC CORP.  Group 2  Jimmy Chan, Francesca Lawi Jennifer Woo, Maria Vochelyuk Maria  Gregorio Aiolfi
HTC CORP GENERAL INFO. ,[object Object]
HTC CORP GENERAL INFO.
STRATEGIC FOCUS ,[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGIC FOCUS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET SHARE OF HTC IN THE MOBILE INDUSTRY
HTC MARKET SHARE GROWTH
MOBILE MARKET SHARE IN NORTH AMERICA
SWOT ANALYSIS http://360.datamonitor.com/Product?pid=D030D163-1966-4A48-AE13-80DC33BF7F54&view=SWOTAnalysis
BCG ANALYSIS
HTC EVO™
WILDFIRE S™
DESIRE™
SENSATION™
TOUCH DUAL™
HTC CHACHA
MARKETING STRATEGY – TOUCH DUAL™
MARKETING STRATEGY CONTINUED ,[object Object]
HTC CHACHA™ MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HTC CHACHA™ MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HTC CHACHA™  MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION
PLACE ,[object Object],[object Object]
BIBLIOGRAPHY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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a

Editor's Notes

  1. $ 8,850.7 million during the financial year ended December 2010 an increase of 92.9% over 2009 because of stong growth in shipments due to strong demand for smarphones globally.
  2. OEM – original equipment manufacturer Having a narrow product portfolio gives them more time and resources to focus Two different operating systems- more choice for the consumers, as to what they can have on their phones and what operating system they can use
  3. Design a good user interface for the consumers Facebook is the leader Teenagers who stay on facebook all the time, social network Convenient – faster to connect to facebook just a button Not business men
  4. A click away from the whole world Share music, photos, location, status updates as well as catch up with your friends whenever you feel like it
  5. Psychological and seasonal Content of advertising will have, as a main point, sharing thru facebook with just one button Sponsors concerts.