4. Strategic focus Mission “To become the leading innovative supplier of mobile information and communication devices by providing value-added design, world-class manufacturing and logistic and service capabilities” Goals Continually develop smart new devices that empower users on the go, providing more freedom in the way they live their lives To drive growth and capabilities of smart phone technologies
5. Strategic focus Competitive advantage operates solely as designer and manufacturer of smart phones under its own brand and as an OEM Focus on product design, usability and introducing new technology Narrow product portfolio compared to competitors Wide spectrum of smart phone pricing and features as well as two different operating systems Competition
19. HTC ChaCha™ Marketing strategy Goals Consumers want a good user interface Consumers want to be connected to the social network Target market Teenagers Generations Y non-enterprise consumers
20. HTC ChaCha™ Marketing strategy Points of difference Dedicated Facebook® share button Keyboard for easy typing Convenient Light and small Positioning the product Deep Facebook® integration $250 compared to $600 + for similar smartphones
21. HTC ChaCha™ Marketing mix Product Design Facebook® themed Neutral design Price Until the end of the year $179.99 Promotion Place
