Unit 3 - Liberalization, Privatization & Globalization
History of Email (1999-2020)
1. 1999 NOW
THE HISTORY OF EMAIL
1999
2004
GMAIL LAUNCHES!
MAX
STORAGE 1GB
UNLIMITED
STORAGE!
2007
COMPETES WITH GMAIL
BY OFFERING
2003
CAN-SPAM
THE FIRST NATIONAL STANDARDS
FOR SENDING COMMERCIAL EMAIL!
ACT OF 2003
FreshAddress®
HELPING COMPANIES BUILD,
UPDATE, SEGMENT & CLEAN
THEIR EMAIL LISTS!
1999
MADE MOBILE EMAIL
MORE ACCESSIBLE
MOBILE EMAIL
BECOMES THE NEW
BUZZWORD!
400 MILLION
EMAIL ACCOUNTS
WORLDWIDE
AOL REACHES
34 MILLION MEMBERS
2002
PRESIDENTIAL CANDIDATE
BARACK OBAMA
COMPILES A DATABASE OF
13 MILLION+
EMAIL ADDRESSES
2008
CANADIAN ANTI-SPAM
LEGISLATION (CASL)
OBAMA’S TEAM BROKE NEW
GROUND, USING INTERNET
TO BUILD A NEW KIND OF
POLITICAL MACHINE!
2014
CANADA PASSES THE
2014
25%
APPLE IPHONE
14%
GMAIL
16%
OTHER
13%
MICROSOFT
OUTLOOK
12%
APPLE IPAD
8%
APPLE MAIL
6%
YAHOO! MAIL
6%
HOTMAIL
EMAIL CLIENT USAGE WORLDWIDE!
2016
EMOJI USE
IN
EMAIL MESSAGES
750 MILLION
EMAIL ACCOUNTS
WORLDWIDE
625 MILLION
EMAIL ACCOUNTS
WORLDWIDE
1.8 BILLION
EMAIL ACCOUNTS
WORLDWIDE
3.1 BILLION
EMAIL ACCOUNTS
WORLDWIDE
1 BILLION
EMAIL ACCOUNTS
WORLDWIDE
2011
2013
CONSUMER
VS.
CORPORATE
75%
25%
WORLDWIDE MAILBOXES
EMAIL IS THE #1 MOST POPULAR
ACTIVITY ON SMARTPHONES
78%
OF USERS CHECK
EMAIL ON THEIR
MOBILE PHONE
2005
CHILD
PROTECTION
EMAIL ADDRESS
LAWS
UTAH &
MICHIGAN
PASS THE
2013
21% OF
CONSUMERS
CHECK THEIR EMAIL
BEFORE BREAKFAST
Sources: Email Statistcs: http://www.emailmonday.com/mobile-email-usage-statistics - History of Email Timeline: http://vashiva.com/vashiva-inventing-email/
Social Media History: http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html - CANSPAM Act: http://blog.hubspot.com/marketing/what-is-can-spam-ht -
Gmail History: http://www.cnn.com/2010/TECH/04/01/cashmore.gmail/ - Utah Michigan Laws: https://www.protectmichild.com/compliance.html - Obama’s Voter Database:
http://www.propublica.org/article/three-things-we-dont-know-about-obamas-massive-voter-database - Email Statistics 2014: http://www.radicati.com/wp/wp-content/uploads
/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf - Email Client Usage: http://emailclientmarketshare.com - CASL Anti Spam Legislation:
http://fightspam.gc.ca/eic/site/030.nsf/eng/home - Email Photo: http://www.freshminds.net/2011/05/72-of-companies-ignore-influence-of-email-on-social-media/ - Email Statistics
2015-2019: https://www.radicati.com/wp/wp-content/uploads/2015/02/Email-Statistics-Report-2015-2019-Executive-Summary.pdf - Email Statistics 2013-2017: http://www.radicati.com/w-
p/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf - GDPR: https://gdpr.eu/what-is-gdpr/ - CCPA: https://oag.ca.gov/privacy/ccpa - Transformation
of Emails: https://www.getresponse.com/blog/transformation-of-emails - Phishing Scam: https://utecit.com/corporate-security-breaches-come-in-all-shapes-and-sizes/ - Email Statistics
2018: https://www.disruptiveadvertising.com/marketing/email-marketing-statistics/#:~:text=Email%20marketing%20has%20an%20average,adults%20send%20or%20read%20email. -
Emails Sent Each Day: https://verifybee.com/how-many-phishing-emails-are-sent-each-day/
3.6 BILLION
EMAIL ACCOUNTS
WORLDWIDE
2015
INTERACTIVE EMAILS BECAME A TREND
2017
TO SPAM EMAILS FROM
FAKE VENDORS
4.4 BILLION
EMAIL ACCOUNTS
WORLDWIDE
4.9 BILLION
EMAIL ACCOUNTS
WORLDWIDE
5.6 BILLION
EMAIL ACCOUNTS
WORLDWIDE
2018
GENERAL DATA
PROTECTION
REGULATIONS (GDPR)
WAS PUT INTO EFFECT
2018
2019
OCCURS AT
2020
WENT INTO EFFECT FOR
RESIDENTS OF CALIFORNIA
775%
INCREASED BY
&
HTML INTEGRATED
WITH CSS
$676 MILLION
BUSINESSES LOST
GDPR
H
I
G
H
E
ST EMAIL OPE
N
R
A
T
E
11 A.M.
CALIFORNIA
CONSUMER
PRIVACY
ACT
14.5 BILLION SPAM EMAILS
ARE SENT EVERY DAY