2. 2
WE’RE MAMAS & PAPAS,
GREAT BRITAIN’S
FAVOURITE BABY BRAND
From one boutique in Huddersfield UK, Mamas &
Papas has experienced incredible growth over the
last 30 years. We currently have over 60 stores in
the UK and remain committed to the UK market.’
As a business Mamas & Papas has had great
success in overseas markets. In August 2010,
Mamas & Papas launched into the US market
in partnership with Babies R US. During 2012,
we have continued to roll out our extensive
global expansion plan, launching in new
territories such as Russia, South Africa and
China. Mamas & Papas products are now
available in over 2,000 locations across Asia,
Europe, Russia, South Africa, the USA, Canada,
Australia and the Gulf.
Mamas & Papas continues to develop it’s
multichannel offer internationally and domestically
through stores, online & mail-order.
Our Beginnings
WELCOME
3. 3
MEET
THE
FAMILY
30 years ago two
people decided
to change their
world. With the
arrival of a new
family our
founders David
& Luisa decided
that the best
out there wasn’t
good enough
and an idea
was born –
Mamas & Papas
MAMAS & PAPAS STORY
Part of raising a
family means instilling
principles and values,
David & Luisa treated
Mamas & Papas just
like their children.
They know how
important it is to give
children the best start
in life and they have
held onto that
thought throughout
everything they do.
4. David & Luisa have
the idea to start
their own nursery
brand in the UK.
First boutique and
office open in
Huddersfield, UK.
Nursery interiors is
added to the range
of products.
Furniture is
introduced to the
Mamas & Papas
collection.
The first
Mamas & Papas
retail store
opens in
Northampton, UK.
Maternity and Baby
Wear are included in
the product range.
Opened the first
global store
in Dubai.
The first International
Conference is held at
Head Office for
Franchise Partners
and Distributors.
The number of UK
stores reaches 50
and the brand is
launched in USA,
Japan and Greece.
Mamas & Papas
celebrates its
30th birthday.
International growth
continues as
Mamas & Papas
is represented in 45
countries worldwide.
Launch of the new
brand logo.
1979
2006
2000
2013
1997
2011
1998
2012
1993
2010
1980
2009
OURBRANDHISTORY
30
Celebrating
years of
For details of your nearest stores, opening
times, directions
or information
on any of our products
and services
please call
0870 830 7700 in the UK, 1890 626 727 in the Republic
of
Ireland, or visit www.mamasandpap
as.com
Colne Bridge Road
Huddersfi
eld
HD5 0RH
www.mamasandpa
pas.com
Published
August 2006.
Discover
our stores throughout
the UK and Ireland
London
Flagship
Store with exclusive
café
London
Regent StreetBrent Cross Brent Cross Shopping
Park
Orpington
Nugent Shopping
Centre
Basingstoke
Festival PlaceBirmingham
Bullring
Bristol
Eastgate
Retail ParkCheshire
Oaks The ColiseumDublin
Blanchardstown
Retail ParkDublin
Dundrum
Town CentreEdinburgh
The Quarry (Previously
Craigleith
Retail Park)
Gateshead
Team Valley Retail ParkGlasgow
Glasgow
Fort Shopping
Park
Hanley
The Octagon
Retail ParkIpswich
Anglia Retail ParkLeeds Birstall Retail ParkManchester
Manchester
Fort Shopping
Park
Milton Keynes
The Kingston
CentreNorthampton
Sixfields Retail ParkNorwich
Riverside
Retail ParkReading
The Oracle
Romford
The Brewery
Shopping
Park
Sheffield Meadowhall
Solihull
Touchwood
Southampton
West Quay Retail Park
Staines
Two Rivers Shopping
CentreStockton
on Tees Teesside
Shopping
Park
Watford
Waterfields Retail ParkYork Monks Cross Shopping
ParkMamas
& Papas Franchise
StoreCheshunt
High Street
New Stores Opening
2006Liverpool
(Opening
September)Preston
(Opening
November)
2006/7
Autumn/Winter
Collezione
PlikoPrametteBestPushchair2ndYearRunning
Seepage50forfurtherdetails
Sign Off Retail
Concept
1st
2nd
Final
Product
Date
Corporate
Marketing
Date
Technical
Date
Creative
Date
Board
Date
Artworker:
prima pappa evohighchair
Pure 4647 685
¤240 / £150See page 120 for further details.
Product
Code: 199100030
visit our stores
buy online www.mamas
andpapas.co
m call 0870 830 7700
6347_retail
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mamasand
papas.com
2012Autumn/Winte
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dpapas.c
om
2009Spring/Summer
Collection
Colne Bridge Road, Huddersfield,
HD5 0RH, UK. Published
February
2009
Flagship
Store with exclusive
café London
Regent Street
Basingstoke
- Belfast - Birmingham
- Brent Cross - Bristol - Cheshire
Oaks - Cheshunt
Dublin:
Blanchardstown
- Dublin:
Dundrum
- Edinburgh
- Gateshead
- Glasgow
Ipswich
- Leeds - Liverpool
- London:
Westfield
- Manchester
- Milton Keynes
- Northampton
Norwich
- Nottingham
- Orpington
- Preston
- Reading
- Romford
- Sheffield
- Solihull
Southampton
- Staines
- Stockton
on Tees - Watford
- York
New Store Openings
Belfast,
Lisburn Sprucefields
Retail Park (Opening
Spring 2009)
Birmingham
Gallagher
Retail Park (Opening
Summer
2009)
Cardiff Capital Retail Park (Opening
Spring 2009)International
Stores
UAE Abu Dhabi: Marina Mall, Al Wahda Mall - UAE Dubai: Harvey Nichols,
Mall of the Emirates,
Wafi Mall, Mercato
Mall - Kuwait: The Avenues
Mall - Qatar: Doha Villagio Mall - Bahrain:
Manama
Seef Mall
Product
Code: 199600005
mamasan
dpapas.co
m
9974 AW08 FC & BC Sterling
Retai1
1
13/1/09
15:00:08
5. 5
SUCCESS IN THE UK & AROUND THE WORLD
SUCCESSin the UK & around the world
PRODUCTS ARE AVAILABLE IN
2000 LOCATIONS
LONDON NEW YORK OTTAWA SANTIAGO MEXICO CITY MADRID PARIS BERN
COPENHAGEN JERUSALEM HELSINKI ANKARA TALLINN RIGA WARSAW SOFIA
CANBERRA DURBAN ATHENS ABU DHABI DOHA KUWAIT CITY AMSTERDAM
RIYADH BRUSSELS LUXEMBOURG ZAGREB SARAJEVO ROME BANGKOK HONG KONG
BEIJING SEOUL CAPE TOWN BEIRUT BUDAPEST VALLETTA MOSCOW REYKJAVIK
45+GLOBAL
STORES
WHERE YOU CAN FIND US
60+
UKSTORES
6. 6
OUR BRAND VALUES
families
come first
THESE ARE AT THE HEART OF EVERYTHING WE DO
thoughtful
DESIGN
THINKING
differently
ROCK SOLID
standards
BRANDVALUES
OUR
We care too much to compromise. We absolutely love what we do. It’s the passion that
drives our standards and determination to keep them. Because when it comes to family,
everything matters, from the big picture down to the tiny detail.
We pride ourselves on thinking differently, continually challenging ourselves to bring new
and innovative products through thoughtful design to market. We are also committed to
providing the best solutions for customers, who are always at the forefront of our minds.
7. 7
OUR BRAND VALUES
Baby Snug
floor seat
Kids 2-6
Our brand values have grown and developed with the
business and describe what we stand for and what
our customers (both existing and new) like about us, or
to put it another way, what they have come to expect
from us. By keeping these brand values at the forefront
of our minds every day, whether our job is serving
customers, packing boxes, designing new products
or processing invoices; we are taking Mamas & Papas
a step closer to being at the heart of parenting. This
is why it’s so important that our brand values are
incorporated into the way we work every day.
WHAT THEY
MEAN TO OUR
COLLEAGUES
Juice
highchair
Fashion
Baby bud
booster seat
sola city
pushchair
8. 8
OUR ICONIC PRODUCTS
Patternology
interiors
Babyplay
interactive toys
armadillo maternity
THE BEST
Mamas & Papas devote £5 million a year to product investment
and have an in-house design and development team in the UK
that works closely with our colleagues in Hong Kong. Each
category within the Mamas & Papas range includes iconic,
award-winning products that epitomise our brand.
Mamas & Papas implement the highest standards of safety
and reliability throughout every stage of product design and
development. We are the only British nursery brand to have our
own independently accredited testing facilities. This ensures all
our products meet or exceed British, European and US safety
standards, but they also go the extra mile…
urbo2
pushchair
9. 9
PRODUCT TESTING
All of our products need to be tested to the highest
standards – by their very nature they will be used
regularly, sometimes for many years.
Throughout the design and
approval process we implement
the highest standards of safety
and reliability, so parents can be
confident that their product will
perform as expected and endure
the rigours of family life. We have
our own independently-accredited
testing facilities that
ensure all our products meet or
exceed British, European or US
safety standards, ensuring we
go the extra mile to give security
and peace of mind.
As well as testing products in our
lab, we make sure they can live
up to real life by testing them with
mums and dads. That way,
if they don’t fit in a car boot or
are too hard to steer, it’s back to
the drawing board to see what
can be improved. No one gets it
right the first time and by using
focus groups and user trials with
real mums & dads, we put our
customer are the forefront of
everything we do.
WE TEST OUR
PRODUCTS
the way PARENTS use them...
We test
the equivalent of
pushing a 3 year
old 143
miles!
We replicate
a parent carrying a
9 month old for
50,000 steps
We simulate
a 10kg child
jumping on a cot base
1,000 times, in
5 different places
We overload
our highchairs with a
weight of 40kg
to check they are
‘up to task’
Our car seats
are simulated
in a front impact
car crash at
30 mph
All our ride on
toys are tested
with a
50kg weight
We pull test
all seams and
small parts to the
equivalent
weight of a 9-11month old child
We replicate
lifting a
9 month
old child off the
floor 15,000
times!
10. 10
RETAIL
PROFILES
RETAIL PROFILES
From the high street to destination shopping centres and out
of town locations, our retail stores reflect our passion for style,
innovation and design. Our store colleagues all share the same
goal; to provide outstanding customer service. With great
opportunities for progression and the support of ongoing
training, you can build a long term career at Mamas & Papas.
12. 12
HEAD OFFICE
PROFILES
Join the family in our purpose-
built Head Office, where you
can experience first hand how
our award-winning products
come to life. Our in-house
facilities allow us to keep
everything close to home -
including: showroom, mock
shop, test lab, photography
studio and Cibo our on-site
cafe. So go on and explore
behind the doors to see what
life could be like working for
our innovative brand!
HEAD OFFICE PROFILES
13. 13
Customer Care
Creative
E-Commerce
Engineering
Finance
HR & Training
IT
Legal
Marketing
Merchandising
Product Design
Product Development
Retail Operations
Sales
Store Design
Technical QC
Visual Merchandising
Warehouse
OUR
DEPARTMENTS
OUR DEPARTMENTS
14. 14
GET IN TOUCH
VISIT US AT
FOLLOW US ON
JOIN US
Www.Mamasandpapas.Com/careers
https://www.facebook.com/
mamasandpapascareers
ON LINKEDIN
http://www.linkedin.com/groups/
Mamas-Papas-Careers-4319793
15. 15
HOW TO
CONTACT
US
Retail Store Opportunities
01484 438 593
Head Office Opportunities
01484 438 434
Email our in house resourcing team
careers@mamasandpapas.com
CONTACT US
