Be A Creative Home For Civic Action
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Jon Moscone, Chief of Civic Engagement, Yerba Buena Center for the Arts
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Be A Creative Home For Civic Action
- 1. Be a creative home for civic action @jonathanmoscone @ybca
- 2. Hi. I’m Jon.
- 3. YERBA BUENA CENTER FOR THE ARTS
- 4. Our strategic platforms AdvocacyCitymaking Incubation Inquiry Convenings Civic CoalitionsArt
- 5. We believe that culture precedes change.
- 6. “Political change is the last manifestation of cultural shifts that have already occurred.” - Jeff Chang
- 7. Our mission: Generate culture that moves people.
- 8. To do this, we must engage in civic life.
- 9. What San Franciscans think art & creativity can do…
- 10. 83% agree “Creativity is important to imagining the future.” Source: YBCA Audience Segmentation Study
- 11. 79% agree “It will take all kinds of creative thinkers to shape the future of San Francisco.” Source: YBCA Audience Segmentation Study
- 12. 68% agree “Art & creativity can inspire people to improve society and the world.” Source: YBCA Audience Segmentation Study
- 13. 92% agree “Art and creativity will play an increasingly critical role in making our communities better.” Source: YBCA Audience Segmentation Study
- 14. How we engage AdvocacyYouth Citymaking
- 17. People’s Garden
- 20. Field Work
- 21. Polling place
- 22. Proposition S
- 23. • Radically partner. • Aim to sustain. • Listen. Rules of Engagement
- 25. • There must be a deep desire to do this work. • There must be an institutional commitment. • It’s a long game. This stuff is hard.
- 26. If we try, we can reimagine the role that art and creativity plays in our world.
Editor's Notes
- Founded in 1993 to serve as the City’s cultural hub, integrating art, film and performance in a uniquely urban environment in Downtown San Francisco’s arts district. Now under the leadership of Deborah Culinan (speaker at previous MuseumNext conferences), YBCA has just completed establishing a new brand that aspires to define our role as a cultural center that places art in service of social change. To do so, art no longer occupies primacy in how we define ourselves. For to achieve the impact we hope in our time as YBCA’s leaders, we have to come at changing the hearts and minds of our City to think more empathetically and act more equitably from a variety of angles that work in tandem with each other.
- Jeff Chang, author and educator, who wrote the seminal book on hip-hop entitled WHO WE BE, xxxxx WE GONNA BE ALLRIGHT, and his most recent XXX Gay Marriage Civil Rights Policy that encircles not only the actions of our citizenry but also their hearts andtheir minds.
- That explains “WHY” we engage.
- As Chief of Civic Engagement at YBCA, I shepherd YBCA’s mission beyond its walls. Working with city government, public schools, private enterprise and neighborhood and community organizations to empower soon-to-be citizens, model citizens and senior citizens to creatively engage in making a difference in the future of San Francisco.
- Don’t do any of this if if doesn’t mean anything to you. Don’t chase the grants. Board buy in essential. But short wins are possible, and necessary to keep inspiring.