1. Researcher
Media &
Advertising
Ideator Creative
Partner
Revenue
Generator
Presenter
Thought
Leader
Problem
Solver
Data
Analysis
Marketing &
Promotions
Connect
the Dots
Strategy Storyteller
JENNIFER SYLVESTER
P: 646-229-0537 E: BKLYNJEN@GMAIL.COM
Award-Winner Experience Businesswoman
Award-winningprofessionalwith15+yearsexperienceinmulti-mediaresearch,
advertising,strategy,marketingandpromotions. Connectsthedotsofdataand
convertstoactionablesolutions,revenue-winninginsightsand eye-catchingstories.
SKILLS: ASSETS LEVERAGED FOR COMPANIES
HIGHLIGHTS: NOTABLE MOMENTS IN CAREER
§ 10-country, multi-language study of affluent consumers
§ Groundbreaking WOM social media study with KellerFay Group
RESEARCH
§ Member of team to win Adweek Hot List (6X),Ad Age A-List (3X) and
Conde Nast Platinum award. Winner of BRIDES Marketer of the Quarter.
§ Helped break or build $50 million in business from major global brands
§ Keynote speaker at HSMAI,Tacori and Waterford sales conferences
§ Panel expert at Ipsos Mendolsohn’s “Affluent Trends” Barometer forum
PRESENTER
WINNER
KNOWLEDGE: VARIED DEPTH & BREADTH
ENDORSEMENTS: FULL REFERENCES UPON REQUEST
“I created a position to have her on my team.” —Jane O.“Research geek trapped in creative soul.” —Kelly C.
“Naturally curious, always reading, listening, wondering, and hypothesizing.”—Julia S.
EMPLOYMENT: HOUSEHOLD BRAND NAMES
“Jennifer is my Data Diva.” —Jessica T.“She’s a fabulous presenter who charms audiences.” —Hutch L.
200620022000 20082004
Senior Promotions Manager
Marketing Manager
Marketing Director
Senior Manager
Marketing Research Director
2014
Strategic Marketing Director
Senior Consultant // Ongoing
Time Inc.Affluent Media Group
Online
Mobile
Social
Tablet
Print
Radio
MEDIAþ
Millenials
Boomers
Moms
The 1%
C-Suite
Stylesetters
Celebrity
CONSUMERSþ
Automotive
CPG & Home
CE/Tech
Luxury & Fashion
Financial
Health & Beauty
Travel & Tourism
INDUSTRYþ
Quantitative
Qualitative
Consumer Profile
Customer Journey
Engagement
In-person
Ad Effectiveness
comScore
Nielsen
Omniture
Ipsos
MRI
Starch
Mintel
RESEARCHþ