Kerrang magazine covers rock, metal and pop-punk genres and features interviews with bands like Bring Me The Horizon and Foo Fighters. Its main audience is mostly male aged 15-24 from socioeconomic class ABC1. Mojo focuses on older artists like Pink Floyd and Grace Jones through interviews and news, targeting mainly male ABC1 readers aged 45-54. Top of the Pops profiles chart-topping pop artists like One Direction and Nicki Minaj through gossip, fashion and interviews, aiming for 85% female ABC1 readers aged 12.
1. Kerrang magazine’s genre of music varies between rock, metal and the
pop-punk genre. The content of Kerrang magazine normally consist of
mainly interviews with their latest bands such as ‘Bring Me The Horizon’,
‘You Me At Six’, ‘Foo Fighters’, ‘Of Mice & Men’ and ‘Enter Shikari’.
Kerrang main target audience is:
As you can see the majority or people who read Kerrang are more male-leaning,
meaning that a higher ratio of men read Kerrang more than
women. They is also a higher percent of the readers been in the class
ABC1. The target audience is finally mostly aged between 15-24.
2. Mojo magazines genre of music is a popular music magazine,
mainly focusing on older artist such as Pink Floyd, Grace Jones,
Tom Jones and Robert Wyatt. The magazine mainly contains
interviews with the artist and latest news on the popular music
genre. Mojo target audience is:
As you can see mainly males read Mojo as there is a higher
percentage of men to women readers, it also has a high percentage
of readers in the ABC1 category. Finally the readers of mojo are a
lot higher age range, manly people aged 45-54 read mojo.
3. The genre of music for the magazine top of the pops is mainly
popular music and artist who are frequently in the charts. Artist
who are featured in the magazine are One Direction, Nicki Minaj,
Olly Murs and JLS. The magazines mainly contains gossip on
celebrity's, fashion ideas and interviews with the hottest new
artists.
Top of the pops target audience is mainly 85% females who are in
the ABC1 category. Also the main age of the readers for top of the
pops is aged 12. As you can see the magazine is clearly aimed at
younger upper class girls.