Michelle Preston and Jennifer Cummins

1. By: Jennifer Cummins and
Michelle Preston

2. What are we talking about??
Agenda

3. Where would it be? Algonquin College
Who would work there? Students passionate about healthy living
When would we open? September
Why a fruit/salad bar? Healthy and convenient

4. OUR MISSION TO YOU…
AND WE CHOOSE TO ACCEPT IT!

5. Think S.M.A.R.T!

6. Segmentation, Targeting &
Positioning
Bits n’ Bytes
Tim Horton’s
The Fix Eatery
Portable Feast
Market Place Food
Court
Starbucks
Phogo’s
A 2 Z

7. BUSINESS MARKET SEGMENTATION
 What is A 2 Z’s Business Market Segmentation?

8. COMPETITIVE ADVANTAGE
How will A 2 Z compete?

9. Competitor- Mainly Marketplace Food Court
Regulatory- Food and health safety is essential
Economic- Student purchasing power
Social- Portraying healthy image to consumers
Technological- Social media is key with students

10. Product and Presentation Details
 Quick and easy service
 Simple and recyclable
packaging
 Site presentation
 Issues
 Supply shortage
 Produce (local and
exotic)

11. Pricing
 Sales–Oriented Pricing Strategy
 How will we measure success?
 What will impact our pricing?

12. Promotion
 Advertising
 College based advertising to start
 Expand in the future to outside advertising (ex. OC Transpo)
 Public Relations
 Positive word-of-mouth
 Community events
 Sales Promotions
 Coupons
 Multi-purchase reward system
 Prize draws

13. Distribution Plan
 Use wholesalers for locally sourced and exotic produce
 Market to consumers as a retailer

14. Conclusion
 Apples 2 Zucchinis is a buffet style food counter where
fruit and salad components are provided for customers
at Algonquin College to put together their own meals.
We aim to provide the freshest ingredients, and the
most variety, at a cost that the average student can
afford.
 Invest in our company and support a local start-up that
wants to give its customers the opportunity to eat
healthy, while still enjoying delicious food.
THANK YOU!

15. References