3. Objectives:
To analyze the shopping habits of the
students in Unitec.
To find how often the students buy
mobile accesories.
To identify buying motives of the target.
4. Draftsprogress:
We explained the exactly points of the survey
that we made to students of marketing and
advertising, between 20 and 45 years old.
What is your favorite accessorie ?
Hoy many money do you spend?
What kind of accessories do you use?
5. Results:
Headphones Linings Screen Savers
Students Mkt &
Advertising
16% 42% 71%
Most used accessories:
How many money spend:
10 to 30 hundred
pesos
40 to 60
hundred pesos
70 hundred pesos
or more
Students Mkt &
Advertising
49 % 14% 11%
7. Conclusions
We liked this project because with the surveys we
realized that the students buy more non marking or
protectives for your phones, since this product varies in
terms of style and color.
We chose this topic because it is actually a business
that is already running and thanks to this we can
improve our service and our products.