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Social Media and the Digital Mom

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Recent presentation about marketing to digital moms using social media

Published in: Education, Business, Technology
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Social Media and the Digital Mom

  1. 1. Social Media & Mom<br />Why They Rule the World & What to Do About It<br />
  2. 2. UnRules<br />Turn on your phones<br />Keep ringer on, only if I like the ringtone<br />Tweet it up! @UnMarketing<br />
  3. 3. Know, Like, Trust<br />
  4. 4. Social Media Success Doesn’t Exist<br />
  5. 5.
  6. 6.
  7. 7. Immediacy & Relevancy<br />
  8. 8.
  9. 9. Hi Mom!<br />
  10. 10. Word of Mouth<br />
  11. 11. Platforming<br />
  12. 12. 3 Stages of Platforming<br />Traction<br />Momentum<br />Expansion<br />
  13. 13.
  14. 14. ROI?<br />
  15. 15. ROI?<br />
  16. 16. ROI<br /><ul><li>Brand awareness
  17. 17. Publicized customer service
  18. 18. Market engagement</li></li></ul><li>Branding... TaaDaa!<br />
  19. 19. @TuftsDining MA<br />
  20. 20. 0.04%<br />12.6%<br />$3 million<br />
  21. 21. Book deal<br />
  22. 22. Presumed Relevancy<br />
  23. 23. Automation<br />
  24. 24. Trolls<br />
  25. 25. Trolls<br />
  26. 26. Social Media & Mom<br />Why They Rule the World & What to Do About It<br />

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