MAP project on Mall market in India,special Ahmadabad .The mall management in Galaxy Mall.Way to increase footfall in Mall.

1. MULTIDISCIPLINARY ACTION PROJECT
(MAP)
on
Galaxy Mall
“A study on ways of increasing footfalls in Mall”

2. Group Members
Vishakha Gupta 178320592021
Rinka Jangid 178320592025
Sanjay Verma 178320592117
Benson Varghese 178320592116
Jitendra Yadav 178320592120

3. Table of content
1. Industry overview
2. Introduction to the Company
3. .Diagnosis Phase
a) Defining the objective
b) Objective of study
1. Design & Analysis phase
2. Implementation Phase

4. Industry overview
Retail Industry India
The Indian retail industry has emerged as one of the most
dynamic and fast-paced industries due to the entry of several
new players. Total consumption expenditure is expected to
reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion
in 2017. It accounts for over 10 per cent of the country’s Gross
Domestic Product (GDP) and around 8% of the
employment.India is the world’s fifth-largest global destination
in the Retail space.

5. What keeps India’s malls
ticking?
Today’s top-performing shopping malls are
essentially mixed-use businesses that
incorporate social entertainment options,
provide a unique appeal along with a
considerable depth of shopping experience,
and are in prime destinations that are easily
accessible by both public and private
transport. Moreover, the ability to anticipate
and align with changing consumer needs
make malls successful today.

6. Prominent malls in India
1. DLF's Mall of India in Noida
2. The Grand Venice Mall in Greater Noida
3. World Trade Park in Jaipur
4. InOrbit in Malad
5. Ambience Mall in Gurgaon
6. Phoenix Market City

7. Introduction to the Company.
Company
Galaxy Mall Cooperative Housing Service
Society - Galaxy Mall
It is well connected with other areas of
Ahmedabad with roads and BRTS stop
which is exactly in opposite of the mall.
The Mall is equipped with 120
shops with area varying from 3350
sq. ft. to 5000 sq. ft. Parking space
for about 60 cars and 400 two
wheelers is available with the
mall.
Context
The concept of running this mall is very
simple, which is enable retail business
holders to get a prominent place to undergo
their business in mall.
when it comes to managing such a mall
with so much diverse businesses it become
very important for mall managing people to
manage all of them with co-ordination
among all functions for smooth business
operations for all.
Problem statement
Step Taken to solve
management related problems
To study the overall mall
industry.
To study the reasons of
decreasing footfalls for in malls.
To understand the ways of
increasing footfalls at mall.

8. The team of Galaxy Mall
Chairman
Benny Varghese
Vice chairman
Bhaskar Bhatt
Joint treasurer
Prakash Kamdar
Secretary
Shailesh Chauhan
Joint secretary
MS Bhalla
Treasurer
CA BR POPAT

9. Diagnosis Phase
Footfall and Conversion
rates
There are two key elements to
why footfall is so important:
what footfall tells you, and what
footfall means in terms of
conversions.
Foot Traffic at Malls
The nearness and development
of individuals strolling around in
a specific space is called Foot
Traffic. The higher the Foot
Traffic the more the shot of more
visits to the retail space
FOOTFALL: WHY
DO WE COUNT IT?
● Measure Retail Store Performance
● Comparative Estate Analysis
● Trend Analysis
● Staff Efficiencies
● Understand Customer Behaviours

10. Defining the problem

11. 1. Bad
Location
Location problem.or
life style in the area
Bad
Architecture
How attractive or
consumer friendly in
the disign
No
Multiplex
The mall lacks
entertainment which
can attrat footfall
Poorly
Designed Food
Court
Food court is
considred to be the
heart of mall as due
whic consume spend
more time in mall
Bad
Shopping Mix
Sometime the
combination of
business can effect
footfall

12. Design&
Analysis
Phase
max growth

13. Methodology Adopted For Data Collection
1) Research Design
2) Classification of Research Design
a) Exploratory Research
b) Descriptive Research
c) Causal Research
3) Research Approaches
a) Qualitative research
b) Quantitative research

14. Sources & Tools of data Collection
Data Sources
a) Primary Sources
b) Secondary Sources
Sample Design
a) Sampling Unit
b) Sample Size
c) Sampling Techniques

15. Data Analysis
Pie Chart
presentation.
Below are pie chart representation for each questions asked through the questionnaire to
the retail business owners at Galaxy Mall.
Do you think providing Additional Parking Spaces on Weekends would help a mall in increasing
Footfalls?
Yes 27
May Be 15
No 8
Total 50
Data – Interpretation
From the above pie chart we can make out that
about 54% of respondents agreed to question of
providing additional parking spaces on weekends
which could help them in getting more footfalls at
their Mall, while 30% were not sure and only 16%
disagreed to this.

16. Data Analysis
Pie Chart
presentation.
Do you think organizing Community Based Events would help a mall in increasing
Footfalls?Yes 30
May Be 11
No 9
Total 50
Data – Interpretation
From the above pie chart we can make out that
about 60% of respondents agreed to question of
organizing community based events which could
help them in getting more footfalls at their Mall,
while 22% were not sure and only 18% disagreed to
this.

17. Data Analysis
Pie Chart presentation.
Do you think using Leveraging Technology would help a mall in increasing
Footfalls?
Yes 23
May Be 16
No 11
Total 50
Data – Interpretation
From the above pie chart we can make out that about
46% of respondents agreed to question of using latest
technology which could help them in getting more
footfalls at their Mall, while 32% were not sure and only
22% disagreed to this.

18. Data Analysis
Pie Chart presentation.
Do you think Focusing on existing customers would help a mall in increasing
Footfalls?
Yes 28
May Be 17
No 15
Total 50
Data – Interpretation
From the above pie chart we can make out that
about 56% of respondents agreed to question
of focusing on existing customers which could
help them in getting more footfalls at their Mall,
while 34% were not sure and only 10%
disagreed to this.

19. Data Analysis
Pie Chart presentation.
Do you think recording Feedback from customers at mall on present services and
amenities would help a mall in increasing Footfalls?
Yes 32
May Be 15
No 3
Total 50
Data – Interpretation
From the above pie chart we can make out that about 64% of
respondents agreed to question of recording feedback form from
customers visiting mall which could help them in getting more
footfalls at their Mall, while 30% were not sure and only 6%
disagreed to this

20. Data Analysis
Pie Chart presentation.
Do you think endorsement from a famous personality with the mall would help a mall in
increasing Footfalls?
Yes 20
May Be 22
No 8
Total 50
Data – Interpretation
From the above pie chart we can make out that
about 40% of respondents agreed to question of
getting endorsement from famous personality,
which could help them in getting more footfalls at
their Mall, while 44% were not sure and only 16%
disagreed to this.

21. Data Analysis
Pie Chart presentation.
Do you think organizing several government medical or awareness camps would
help a mall in increasing Footfalls?
Yes 35
May Be 10
No 5
Total 50
Data – Interpretation
From the above pie chart we can make out that
about 70% of respondents agreed to question of
getting endorsement from famous personality,
which could help them in getting more footfalls at
their Mall, while 20% were not sure and only 10%
disagreed to this.

22. Findings of the Study
The first question answers to the agreeableness of
retail store owners at Galaxy Mall, on providing
additional parking space to the Mall Visitors at
weekends so as to increase footfalls on weekends.
About 54% people among the sample agreed it and
whereas 30% were unsure and only 16% disagreed.
This shows the positive attitude of retail owners
towards the question asked.
The second question answers to the agreeableness of retail store
owners at Galaxy Mall, on organizing Community Based Events
for the Mall Visitors so as to increase footfalls. About 60% people
among the sample agreed it and whereas 22% were unsure and
only 18% disagreed. This shows the positive attitude of retail
owners towards the question asked.
The third question answers to the agreeableness of
retail store owners at Galaxy Mall, on using latest
technology to the Mall Visitors, so as to attract more
footfalls. About 46% people among the sample agreed it
and whereas 32% were unsure and only 22% disagreed.
This shows a neutral reaction of retail owners towards the
question asked.

23. Findings of the Study
The fourth question answers to the agreeableness of
retail store owners at Galaxy Mall, on focusing more to
the existing Mall Visitors to make their visit more reliable.
so as to attract more footfalls through them. About 56%
people among the sample agreed it and whereas 34%
were unsure and only 10% disagreed. This shows the
positive attitude of retail owners towards the question
asked.
The fifth question answers to the agreeableness of retail
store owners at Galaxy Mall, recording feedback forms
from the Mall Visitors at so as to know more of what
visitors want at mall which can help them work on the
same and increase footfalls at mall. About 64% people
among the sample agreed it and whereas 32% were
unsure and only 6% disagreed. This shows the high level
of positive attitude of retail owners towards the question
asked.
The sixth question answers to the agreeableness of retail
store owners at Galaxy Mall, on getting endorsed from a
famous personality which could help them become more
popular among people and attract more visitors to mall.
About 44% people among the sample agreed it and
whereas 40% were unsure and only 16% disagreed. This
result showed that much people believed on this
endorsement part for attracting more customers to their
Mall.
The seventh question answers to the agreeableness of retail
store owners at Galaxy Mall, on organizing government camps
such as medical camps or awareness camps for letting more
people visit the mall for that purpose and get popular among
those visitors too. About 70% people among the sample agreed it
and whereas 20% were unsure and only 10% disagreed. This
shows the high level of positive attitude of retail owners towards
the question asked.

24. Implementation
Phase

25. Identifying alternative courses of
action
❖ Utilizing Technology
❖ Community Based Events
❖ Additional Parking Spaces on Weekends
❖ Focus on existing clients
❖ Feedback recording from Mall Visitors
❖ Famous Personalities (Celebrities) Endorsement
❖ Government Medical Camps or Awareness Camp
❖ Chat with friends
❖ Watch movies (PVR)
❖ Shopping
❖ Food Court (McDonald’s & KFC are doing well, based
on observation)
❖ Reading Books
❖ CoffeeEngagingKidsi.e. Games/Competitions/Snow
World etc.
❖ Walking i.e. taking a Stroll in air conditioned
environment, this has been seen for large malls
like Himalaya Mall and Alpha One Mall in
Ahmedabad.
Determining solution to be proposed

26. Project output
❖ This report gives an overall glimpse of Indian Mall Industry including Ahmedabad’s scenario with reference
to the Galaxy Mall.
❖ It provides the reason for why Malls notice decrease in footfalls at their places which reduces the interest of
other people also who wanted their shop to be there, at that particular mall.
❖ It also shows the hindrance created by E-Commerce market to the retail industry of India and how adverse
its affect can be in future
❖ It even discusses the overall retail industry of our nation it’s growth, challenges and future prediction of that
industry.
❖ It gives the insights of what Retail Shop Owners at Galaxy mall think on those ways proposed by us for
increasing the footfalls at Galaxy Mall. This would make it easier for top management of Mall to further
decisions.

27. Benefits delivered to organization
❖ This report gave an overall glimpse of Mall Industry and Retail Market of India, which helped the organization
in understanding the current standings of this industry in India.
❖ It also helped organization on getting notified of the problems due to which the malls face decline in footfalls
at their place.
❖ This project gave them the relevant information regarding the issues or we shall say the factors which would
have been active reasons for declining footfalls.
❖ We also discussed the ways which would help them in gaining the footfalls again back to their malls.
❖ The questionnaire which was filled by the retail shop owners of their own mall, will help them understanding
the insights of what they think or their opinion on the ways proposed by us to increase the footfalls at their
mall.
❖ The graphical representation of the data collected made it easier for the organization to understand the whole
excel data in an easy form.
❖ Along with this the decision making for further course of action by the top management was made easier with
the help of this report.

28. Thank you
References
Journals and Articles
● Mall Management in India & Revival Strategy of Sick Malls, Punya Trivedi, PGDM Exec 2012-2013 ( SIMSR ) -
slideshare.net/punya/mall-management-in- india-revival-strategy-of-sick-malls?from_action=save
● The rise and rise of Indian malls - By Anuj Puri, Chairman - ANAROCK Property Consultants -
May 23, 2018
● Footfall: why do we count it? By Ipsos Retail Performance April 27, 2015
Websites
● indiaretailing.com/2018/05/23/shopping-centre/the-rise-and-rise-of-indian-malls/
● ibef.org/industry/retail-india.aspx
● seekingalpha.com/article/4126702-e-commerce-really-crushing-brick-mortar-sales
● countbox.us/footfall-traffic-matters/
● ipsos-retailperformance.com/resources/blog/why-count-footfall-in-retail/