This document provides guidelines for listing products on Amazon, including: - Stand alone and parent/child listings for products with variations. - Title formatting guidelines including character count, capitalization, inclusion of keywords, sizing, colors, prices or promotions. - Bullet point guidelines including character count, formatting, and providing key features, benefits, guarantees. - Description guidelines including addressing customer problems/needs, introducing the product, and calling to action.

1. Stand Alone Listing
Parent/Child Listing - Listing for
products with Variations.
Parent Listing - Base listing
Child Listing - Variation Listing
Product
Listing

2. Length: 200 characters maximum as a general rule. Some product categories allow
longer titles.
Capitalization: Capitalize the first letter of each word but do not use ALL CAPS.
Conjunctions (and, or, for) and articles (the, a, an) should NOT be capitalized.
DO NOT capitalize prepositions with fewer than five letters (in, on, over, with).
Numbers and symbols: Use numerals (2 instead of two); Spell out measurements ( 6
inches not 6"); Don't use symbols, such as ~ ! * $ ?
Include the size and color in "child" ASINs for variations
Don't include a price or promotional messages, such as "sale" or "free ship"
Don't use subjective commentary, such as "Hot Item" or "Best Seller"
Amazon General guideline for Title*

3. Title is the most important for discoverability, keyword ranking, and indexing.
Recommended Format:
Most Relevant Keyword + Product Name + For (Target Audience) + Main Product Feature
and Benefit
e.g.
Tulle Table Skirt - 9 feet Pink Tutu Table Cloth - Easy and Instant Table Skirting Cover for
Bachelorette and Girls Parties, Baby Shower, Dessert and Candy Buffet Styling
Product Title
Most relevant keyword: Tulle Table Skirt
Product Name: 9 Feet Pink Tutu Table Cloth
Feature & benefit: Easy and Instant Table Skirting Cover for Bachelorette and Girls
Parties, Baby Shower, Dessert and Candy Buffet Styling

4. Character differ from each category (Average: 200-250 characters).
Capitalize the first few words (phrase) for callouts.
Emojis can be used for Bullet Points.
Key Product Feature or "Bullet Points"
Product Differentiator/Improvement
How does your product solves a problem?
Manufacturer's Guarantee
Product Feature and Benefit 1
Product Feature and Benefit 2
Suggested Format of Bullet Points:
1.
2.
3.
4.
5.

5. Sample Bullet Points
Key Product Feature or "Bullet Points"
SOFTEST AND FLUFFIEST TABLE CLOTH - Our Amazingly fun Parties Table Skirt is made of 4
layers of textile and stitched in smaller pleats adding more volume and making it the fluffiest.
EASY AND INSTANT SET UP - Fuss free styling using our 4 table skirt clips with hook n loop fabric
fasteners making your setup quick and easy.
100% CUSTOMER SATISFACTION - Your satisfaction matters to us. If our product is not the right
fit for your table, you are backed by our 30-Days No Question Asked Money Back Guarantee.
LONGEST COVERAGE - Comes in 2 sizes, 11 Feet for the standard 4 to 6 seater table and 13 Feet
for 6 to 8 seater table giving 100% coverage from side to side.
ANTI WRINGKLE MATERIAL - Our Tutu Table Skirt is made of premium materials including 3
layers of tulle from high count nylon yarn and 1 layer of soft chiffon lining packed in a rigid
packaging to prevent wringkle.
PRODUCT: Tulle Table Skirt

6. Product Description
2000 Bytes Limit
Additional information like technical specifications can be explained here.
Basic HTML is accepted like paragraph, bold, italic, page break.
But if the client has Enhanced Brand Content, Product Description is not needed.
Address or list down the potential problems/needs of your target customer
Provide Solution to their needs/problem
Introduce your Product
What will they get upon purchasing
Call to Action
Suggested Layout of Product Description:

7. Sample Product Description:
Are you bored with the plain and ordinary table cloth?
Do you want to add glam to yourset up but is planning and skirting the table tiring and time consuming?
Will your guest swoon over your picture worthy table styling and setup?
Worry no more, our Amazingly fun Parties Tulle Table Skirt will make your table setup camera ready!
Achieve a picture perfect table setting with our tutu table skirt.
Perfect for bachelorette party, wedding, baby shower, birthday parties, cake and dessert tables, candy buffets,
styling etc.
It can be used for round, square and rectangular tables.
When you purchase our Premium Tulle Table Skirt, you will get:
1 x 11 Feet Tulle Table Skirt
4 x Plastic Table Skirt Clips
1 x Table Styling eBook (Soft Copy)
We cannot guarantee this special pricing, so ADD TO CART TODAY!

8. Helps with keyword indexing and relevance
Limited to 249 Bytes
Backend Search Term