Boots hair care promotion sale case study as a part of an internship with Prof. Sameer Mathur.

1. Boots hair care
BOOTS HAIR CARE
Promotion

2. Ho ho ho
Let’s start with the first set of slides
SITUATION

4. Time for hair
care sale!!!!

5. This is a festive title
❄Here you have a list of items
❄And some text
❄But remember not to overload your slides
with content
Oh! what fun it is to ride in a one-horse open
sleigh.
PRIME MOVER
DAVE ROBINSON

6. Rejoice!
Bring the attention of your audience over a
key concept using icons or illustrations
CHALLENGE.

8. Photo by Markus Spiske · CC-License: CC BY · www.temporausch.com
Want big celebration?
Use big image.

9. Use dashing charts to explain your ideas
SpiritBells Carols

10. Gingerbread
Is a sweet food-product
flavored with ginger and
typically using honey or
molasses (treacle) rather
than just sugar.
You can also split your joyful content
Candy cane
Is a cane-shaped hard
candy stick associated
with Christmas. It is
traditionally white with
red stripes but is also
made in a variety of
other colors.
WHAT TO CHOOSE?

11. O
V
E
R
V
I
E
w

12. To the extent possible under law, http://www.slidescarnival.com has waived all copyright
and related or neighboring rights to Christmas 2015 template
Open this document in Google Slides (if you are at slidescarnival.com use the button
below this presentation)
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EDIT IN GOOGLE SLIDES
Go to the File menu and select Make
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EDIT IN POWERPOINT®
Go to the File menu and select
Download as Microsoft PowerPoint.
You will get a .pptx file that you can
edit in PowerPoint.
Remember to download and install the
fonts used in this presentation (you’ll
find the links to the font files needed in
the Presentation design slide)
ABOUT THE
COMPANY

13. Boots-best known and
respected retail
names in united
kingdom.
Provides a huge
range of beauty and
hair care products.
Operates in around
130 countries.

14. Maps
MARKET SITUATION IN
UK

15. Market comprised of brands such as Pantene Pro-V
and Head and shoulders by P&G,Alberto VO5 by
Alberto-Culver and Elvive by Loreal.
Brands were directly available at super markets and
drug retails.
Sales were directly proportionate to advertising.
Consumers had over 60 major brands tochoose from.

16. How did Boots manage to
stand out?

17. Ties with celebrity hairdresses
to endorse the brand

18. You can copy&paste wintry graphs from Google Sheets
ASSOCIATED BIG NAMES

21. Tablet
project
Show and explain your
web, app or software
projects using these
gadget templates.
Place your screenshot here

22. Desktop
project
Show and explain your web,
app or software projects
using these gadget templates.
Place your screenshot here

23. Merry Christmas
and a Happy New Year!
Find us at @northpole

24. Credits
As a Christmas gift, SlidesCarnival
releases for free this template (and
icons) under the public domain.
So there’s no need to keep this slide.
:) Enjoy!
To the extent possible under law, http://www.slidescarnival.com has waived all copyright and
related or neighboring rights to Christmas 2014 template

25. Presentation design
This presentations uses the following typographies and colors:
❄ Titles: Old Standard TT
❄ Body copy: Droid serif
You can download the fonts on this page:
https://www.google.com/fonts#UsePlace:use/Collection:Old+Standard+TT:400,400italic,
700|Droid+Serif:400,400italic,700,700italic
Click on the “arrow button” that appears on the top right
Cozy red #ce2f1c | Fire orange #f56737 | Ice blue #79c6cc
Pine green #187767 | Elf green #5e9b54 | Gold #b5975b
You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if
you need to create new slides or download the fonts to edit the presentation in PowerPoint®

26. DISTRIBUTION CHART

27. Price comparision

28. CUSTOMERS

29. NOT BRAND LOYAL

30. TOO MUCH IS
SOMETIMES BAD!

31. Changing trends

32. Indulged in using premium
products as “’treats” during
special occasion such as
christmas

34. Became the best selling hair care brand in the world
offering over 100 products with high customer awarness

35. Grew into a multibillion-dollar company having
over 2,000 stores located all over the world and
offered a variety of products for hair-care,skin-
care and home care.

36. Offered women new ways and means to enhance beauty thereby
emerging as a popular brand offering more than 2000 products and
holding a 5% market share.

37. Goals!

38. Target customers of mass-
market brands and trade up
customers from lower-value
brands.

39. Drive up sales volumes

40. Build brand equity

41. Limitations

42. No media advertising
budget

43. No product size
variation

45. Sales per day would
increase to 300% of current
sales.
60% of sales would be from
customers who would have
not purchased the products
otherwise.
Most of the competition
would not have the
technology to implement
such a strategy.

46. 170% increase in sales
during promotion period.
40% of sales from customers
who would have otherwise
not purchased a boots
product.
An additional cost of 93p for
adding the free sample as a
gift.

47. Sales would increase to
150% during the
promotion period.
50% sales from new
customers.
Conservative approach
and similar to the
strategy adopted by
rival brands.

48. 0
50
100
150
200
250
300
350
3 for 2 GWP 50p off
% increase in sales
% increase in
customers

50. Thank you!

51. Created by Manogna Dhodda during an
internship with Professor Sameer Mathur,IIM
Lucknow.