Speakers of FBIF 2018

1. 0700
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签到
Registration
主办方欢迎辞 贝拉
Opening Remarkfrom Isabella - FBIF Committee
大会主席致辞
Address from Conference Chairman
把握亚洲市场消费新风向
Seizing on theTrends of the New Asian Foods Consumer
茶歇及社交时间
Coffee Break and Networking Time
伊利的创新进化论
Yili: An EvolutionaryTheory of Innovation
Aalt Dijkhuizen
荷兰农业食品支柱产业联盟主席，荷兰瓦赫宁根大学及研究中心前校长
President, Dutch Topsector Agri &Food; Former President &CEO, Wageningen University &Research
张剑秋 Zhang Jianqiu
执行总裁，伊利集团
Executive President, Yili Group
Isabelle Esser
全球食品研发执行副总裁，联合利华
Executive Vice President Research Development Foods, Unilever
1115 中国品牌国际化思考
On the Internationalization of China's Domestic Brands
Aalt Dijkhuizen
荷兰农业食品支柱产业联盟主席，荷兰瓦赫宁根大学及研究中心前校长
President, Dutch Topsector Agri &Food; Former President &CEO, Wageningen University &Research
张剑秋 Zhang Jianqiu
执行总裁，伊利集团
Executive President, Yili Group
朱演铭 Edward Y.M Zhu
熙可集团首席执行官兼荷兰中心联合创始人
CEO of CHIC Group &Co-founder of Holland Center
全
体
大
会
PlenarySession
04
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18
主题演讲 KEYNOTE SPEECH
主题演讲 KEYNOTE SPEECH
首席对话 CHIEF TALK

2. 1245
1600
1815
1645
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午餐
Luncheon
茶歇及社交时间
Coffee Break and Networking Time
结束
Closed
2018 标志大赏颁奖典礼——让包装设计成为品牌最好的标志
2018 Marking Awards– Let Packaging Design be the Best Symbol of a Brand
场景直击，转化直达
Dive into the Right Scenes, Achieve Effective Conversions
跨国食品企业如何激活本地化创新
The Power of INNOVATION
崔伍迪 MayankTrivedi
总裁兼首席执行官，雀巢 - 银鹭食品
President &CEO, Nestlé Xiamen Yinlu Foods
范奕瑾 Kiki Fan
网络媒体事业群 KA 客户部总经理，腾讯
General Manager of KeyAccount Management, Online Media Group, Tencent
奖项设置 Awards Setting：
标志设计大奖 Marking Award 年度主题奖 Marking Annual Award
标志表达奖 Marking Communication Awards 标志科技奖 Marking Tech Awards
标志概念奖 Marking Concept Award 标志视觉奖 Marking Visual Awards
标志创新奖 Marking Creative Awards 标志功能奖 Marking Functional Awards
朱华煦 Chu Wah Hui
创始人，Innovative F&B Limited
Founder, Innovative F&B Limited
颜卫彬 Yan Weibin
董事会主席，澳优乳业股份有限公司
Chairman, Ausnutria Dairy Corporation Ltd
周力博士 Zhou Li
董事会秘书，农夫山泉股份有限公司
Secretary of the Board, Ph.D, Nongfu Spring
全
体
大
会
PlenarySession
04
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18
标志大赏 Marking Awards

3. 0825
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1015
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主席致辞
Address from Chairman
分食市场殊途同归，何不尝试开拓新的乳品品类？
Avoid Cannibalization- Innovate into New Dairy Categories
24 小时日日鲜鲜奶——乳业革命与新零售
Diary Revolution and New Retail
2018 年全球冰淇淋趋势概览
GLOBAL ICE CREAM TRENDS 2018
茶歇及社交时间
Coffee Break and Networking Time
美好的乳品，美好的生活
Better Dairy Products, Better Life
汤颖蕾 Laura Tang
消费品部市场总监，恒天然
Head of Marketing-Fonterra Consumer Brands
Ross Crittenden
新兴市场执行副总裁，维利奥
Executive VP- New Markets, Valio Global
周津 Zhou Jin
全球乳制品技术兼业务总监，芬美意
Global Head of DairyTechnical and Business Development, Firmenich Asia Private Limited
陈东方 Chen Dongfang
亚太区研发中心副总裁，芬美意
Vice President R&D Asia Pacific, Firmenich
Prebensen Uffe
冰淇淋事业部中国区总监，利乐
Director Ice Cream Solutions China, Tetra Pak
1120 舌尖上的定制，值得期待的食品未来
A Full Dimension of Customization, the F&B Future Worth Being Expected
Robin Fegen
创始人兼总监
Founder &Director
The Robin Collective
Brandy Klingelpuss
联合创始人兼创意总监，
Co-founder&Creative Director
The Robin Collective
产
品
创
新
AProductInnovationA
04
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19

4. 1150
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1230
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Sugar Detox：减点糖，加点关爱，再撒上一些“创意”
Sugar Detox: Less Sugar with More Love, Plus ‘Innovation’
茶歇及社交时间
Coffee Break and Networking Time
结束
Closed
午餐
Luncheon
发酵 - 远不止乳品
Fermentation Beyond Dairy
如何切掉中国最大的那块奶酪市场？
How to Get the Biggest Share of China’s Cheese Market?
李锡安 David Xi An, Li
总经理，熊猫乳业
General Manager, Panda Dairy
刘宗尚 Liu Zongshang
副总经理，广泽股份
Deputy General Manager, Ground
Food
陈东方 Chen Dongfang
亚太区研发中心副总裁，芬美意
Vice President R&D Asia Pacific,
Firmenich
宗学醒 Zong Xuexing
乳制品产品研发负责人，蒙牛乳业
Director of R&D on Dairy Products,
Mengniu Dairy
郑远荣 Bryan Zheng
品牌经理，光明乳业
Brand Manager, Bright Dairy
王德纯 Dechun Wang
菌种及特殊品组经理 & 高级应用专家，杜
邦营养与健康中国研发中心，杜邦营养与
健康事业部
Team manager, Senior Application
Special ist, Culture & Specialt ies
Innovation China, DuPont Nutrition &
Health
Flemming Mogensen
膜过滤技术专家，利乐
Sales Manager, Tetra Pak Filtration
Solutions, Tetra Pak
Leoda Esteve
高级品牌战略顾问，Marcel Worldwide
Senior Strategist, Marcel Worldwide
陈月琴 Jessica Chen
大中国区市场经理 - 乳制品、饮料与冰淇淋，杜邦营养与健康事业部
Marketing Manager- Dairy, Beverage &Frozen Dessert, Greater China, DuPont Nutrition &Health
产
品
创
新
AProductInnovationA
04
/
19
创新案例 INNOVATION CASE
现场研讨会 ON-STAGE DISCUSSION
主题演讲 KEYNOTE SPEECH
张少辉 Zhang Shaohui
教授，陆伯勋食品安全研究中心，上海交通
大学 ; 董事兼总经理，浙江辉肽生命健康科
技有限公司
Professor, SJTU-Bor S. Luh Food Safety
Research Center of Shanghai JiaoTong
University; Board & General Manager, GO
PEPTIDES

5. 0830
0835
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主席致辞
Address from Chairman
特殊医学用途食品管理政策回顾与展望
Retrospect and Prospect of Regulatory Policy of Foods for Special Medical Purposes
乳脂肪球膜：在婴儿奶粉中的结构，特性和生物活性
Milk Fat Globule Membrane: Structure, Properties and Bioactivities
茶歇及社交时间
Coffee Break and Networking Time
以母乳最新进展为导向的孕乳母及婴幼儿配方食品发展契机
New Opportunity for Maternal and Infant Formula Food Development Oriented by Latest
Progress of Breast Milk
母乳低聚糖 (HMO)：早期生命营养的技术突破
Human MilkOligosaccharides: ATechnical Breakthrough in Early Life Nutrition
Steen Lyck
母乳低聚糖全球业务总监，杜邦营养与健康事业部
Global Business Director HMO, DuPont Nutrition &Health
张玉梅 Zhang Yumei
营养与食品卫生学教授，北京大学
Professor, Ph.D. Department of Nutrition and Food Hygiene,School of Public Health, Peking University
GuyTweedie
亚洲研发副总裁，美赞臣
Vice President Research and Development (Asia), Mead Johnson Nutrition
王红律师 Lawyer Wang Hong
周洵 Mia Zhou
菌种和酶制剂销售经理，科汉森
Culture &Enzyme Sales Manager, Chr. Hansen
产
品
创
新
BProductInnovationB
04
/
19 主题演讲 KEYNOTE SPEECH
科技前沿 CUTTING-EDGE TECHNOLOGY

6. 1630
1245
1445
1120
结束
Closed
午餐
Luncheon
HELLO FOODS 新品大赏——唤醒你的产品力
HELLO FOODS Prize- Awakening Your Product Capability
生命最初 1000 天：早期生命阶段营养干预与疾病风险的降低
The First 1,000 Days of Life: Nutritional Intervention in Early Life and Disease Risk Reduction
MACE Katherine
代谢健康研究负责人，雀巢（瑞士）研究中心，雀巢
Head of Metabolic Health Dpt., Nestle
1155 新政实施下的婴幼儿配方奶粉创新如何进行？
Infant Formula Products Innovation Under New Policy in China
产
品
创
新
BProductInnovationB
04
/
19
主题演讲 KEYNOTE SPEECH
新品大赏HELLO FOODS PRIZE
小组讨论 PANEL DISCUSSION
解庆刚 Xie Qinggang
技术研发中心研发经理，飞鹤乳业
R&D Manager, Feihe Dairy
朱宏 Zhu Hong
研发管理中心总经理，君乐宝乳业集团
General Manager of R&D Center,
Junlebao Dairy Group
主持人：
朱未，新媒体总监 , Simba Events 李姝姝 , 赛事总监 , Simba Events
评委嘉宾：
曹永梅，生产总处总处长及技术中心主任，旺旺集团
殷小梅，全球创新商业化高级总监，芬美意香料（中国）有限公司
薛莲，研发总监，农夫山泉
黄晓燕，亚太区研发副总裁，可口可乐
周晓农，中国区总裁，益普索
倪浩，创始人兼总经理，灵笛斯饮食营销策划
郑力翔，翔法智能科技创始人兼 CEO/ 前星巴克中国科学法规总监
金苏，亚太区商务总监 - 益生菌、菌种和食品保鲜，杜邦营养与营养健康事业部
于朔，市场服务总监兼商务副总裁，利乐中国
杨乾辉，华东区董事长，康师傅控股
Host:
Wilbur Zhu, New Media Director, Simba Events Shushu Li, Awards Director, Simba Events
Judges:
Cao Yongmei, Managing Director of the Manufacturing Department, Want Want China
Yin Xiaomei, Senior Director Global Innovation Commercialization, Firmenich Aromatics (China) Co.,Ltd
Xue Lian, R&D Director, Nongfu Spring
Shell Huang, VP, Asia Pacific R&D, The Coca-Cola Company
Alick Zhou, President of Ipsos China, Ipsos
Colin Ni, Founder &General Manager, Lindys Food Consultant
Leon Zheng, Founder and CEO of Regulatory AI Technology & Former Scientific and Regulatory Affairs Director of
Starbucks China
Susan Jin, Product Line Leader Probiotics, Cultures and Food Protection Ingredient, Asia Pacific, Dupont Nutrition &
Health
Henry Yu, Marketing Services Director &Commercial VP, Tetra PakChina
Charles Yang, Chairman–China Eastern Region, Tingyi (Cayman Islands) Holding Corp

7. 0825
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1100
主席致辞
Address from Chairman
新零售时代下重构营销创新
Decipher Innovation in the New Retail Era
全链路，正当“食”
Empowering Brand in Both Marketing and Commerce
推动用户 ACTION
Promoting Consumers’ Action
茶歇及社交时间
Coffee Break and Networking Time
智能营销新生态：小米营销探索之路
How Xiaomi Explores the Ecosystem of Intelligent Marketing
贾斌 Albert Jia
广告销售部全国策划总经理，小米公司
National GM of Planning in MIUI Ad Sales, Xiaomi Inc.
虞坚 Jason Yu
大中华区总经理，凯度消费者指数
General Manager of Kantar Worldpanel Greater China
施赛飞 Saifei Shi
网络媒体事业群行业业务部快消中心销售总监，腾讯
FMCG Sales Director, Industry Business Department, Online Media Group, Tencent
杨炯纬 Willy Yang
副总裁，360 集团
Vice President, 360
秦海燕 Shealynn Chin
高级策略，不世·品牌与传播策略咨询
Senior Strategist, Silver Bullet, Brand Building &IMC Strategy Consultancy
营
销
创
新
MarketingInnovation
04
/
19

8. 1430
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1220
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全球商业里程碑，新零售未来已来
The Global Commercial Milestone– New Retail Era has Come
结束
Closed
午餐
Luncheon
探秘舌尖上的机会——餐饮渠道饮料消费解析
A Bite of Opportunities- On Beverages in Catering Business
倪浩 Colin Ni
创始人兼总经理，灵笛斯饮食营销策划
Founder &General Manager, Lindys Food Consultant
1140 喜茶如何重新诠释新式茶饮？
How HEYTEA Is Redefining New-StyleTea?
营
销
创
新
MarketingInnovation
04
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19
主题演讲 KEYNOTE SPEECH 现场体验 LIVE EXPERIENCE
肖淑琴 Vivian Xiao
首席品牌官，喜茶
CMO, HEYTEA
古迈 Mike Hu
天猫大快消总裁，阿里巴巴集团
TMALL FMCG President, Alibaba Group
品鉴嘉宾来自：
鲜活果汁工业（昆山）有限公司
福建亲亲股份有限公司
杭州九阳豆业有限公司
联合利华
颐海国际控股有限公司
上海金枫酒业股份有限公司
康师傅控股饮品研发中心
广州光明乳品有限公司
上海迪士尼度假区
百事立顿
内蒙古蒙牛乳业（集团）股份有限公司
统一企业公司
三务新加坡私人有限公司
华彬快速消费品集团
杭州味全食品有限公司
熙可食品科技（上海）有限公司
海通食品集团
杜邦营养与健康
荷兰皇家菲仕兰公司
上海西菲克食品科技有限公司
君澜酒店集团
Guests will come from:
Fresh Juice Industry (Kunshan) Co.,Ltd
Fujian Qinqin Incorporated Co.,Ltd
Hangzhou JYoung Soymilk Co., Ltd
Unilever
YiHai International Holdings Limited
Jinfeng Wine
Beverage R&D Center, TingYi (Cayman Islands) Holding Corp
Guangzhou Bright Dairy
Shanghai Disney Resort
Pepsi Lipton
Inner Mongolia Mengniu Dairy (Group)Co.,Ltd
Uni-President Enterprises Corp
Pulau Sambu Singapore Pte Ltd
Reignwood FMCG
Hangzhou Weichuan Foods
CHIC FOODS CO.,LTD.
Haitong Group
DuPont Nutrition & Health
Friesland Campina
Shanghai CFC Food Technology Co.,LTD
NARADA HOTEL GROUP
主题演讲 KEYNOTE SPEECH

9. 0825
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0900
0940
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1050
主席致辞
Address from Chairman
柔即是刚——设计（包装）在 VUCA 世界中的战略价值
SOFT IS THE NEW STRONG: Design's (Packaging's) Strategic Value in a VUCA World
领略洞见 受益更多
Getting More Out of Insights
包装美学上线！抱歉，我不再只看你的内在
Aesthetics of Packaging Come Online! Sorry, I will No LongerJust Look at Your Inner
茶歇及社交时间
Coffee Break and Networking Time
食品的角色循环和包装趋势
The Virtuous Circle of Goodness in Food
Christophe Pradere
首席执行官兼创始人，BETC 设计公司 & BETC 亚洲
CEO &Founder, BETC Design &BETC Asia
德田祐司 Yuji Tokuda
创始人兼创意总监，Canaria Inc.
Founder &Creative Director, Canaria Inc.
Moira Cullen
全球设计副总裁，500 强食品跨国企业 ( 百事、好时以及可口可乐 )
VP Global Design, Fortune 500 Companies Including PepsiCo, The Hershey Company and The Coca-
Cola Company
Nathan Hendricks
首席创意官兼副总裁，LPK Asia
Chief Creative Officer&VP, LPK Asia
蒋文贤 Allen Jiang
董事长兼总经理，江苏固立得精密光电有限公司
Chairman and General Manager, JIANGSU GOODLED PRECISION OPTOELECTRONICS CO.,LTD
1120 包装如何“色”诱你的客户
Lure Your Customers by the Right Package Colors
包
装
创
新
InnoPack
04
/
19
主题演讲 KEYNOTE SPEECH
主题演讲 KEYNOTE SPEECH
企业战略 BRAND STRATEGY
Adrián Fernández
副总裁，彩通公司
Vice President and General Manager, Pantone

10. 1200
1230
1400
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1730
1700
1440
1600
迎接消费新生代，或将重新定义食品饮料包装
Meet the New Generation “Z” and the Possible Implications for Food &Beverage Packaging
“新塑料经济”引发的包装产业革命——把塑料包装控制在经济范围，排除在环境之外
Package Industry Revolution Triggered by “The New Plastics Economy”- Keep Plastics as
Valuable Materials in the Economy and out of the Ocean
茶歇及社交时间
Coffee Break and Networking Time
预“见”包装创意——从想见到得见
“Foresee” the Packaging Creativity -
From Idea to Product
结束
Closed
食品包装 纸引未来
Paper Leads the Future of Food
Package
玛氏在中国
MARS IN CHINA: The Feeling is Mutual
可持续性，清洁标签和电子商务
Sustainability, Clean Labels and eCommerce
Walter D. Apodaca Jr.
创始人，董事长兼首席执行官，Gizmo Beverages, Inc.（致力于 Vessl 科技的开发和应用）
Founder, Chairman &CEO, Gizmo Beverages Inc., forVessl Technology
宁建良 Ning Jianliang
华东总公司总经理助理，运城制版
Assistant to General Manager, East
China Head Office, Yuncheng Plate-
making Group
任小平 Ren Xiaoping
总经理，红塔仁恒
General Manager
HONGTA RENHENG PACKAGING
Samir Moftah
全球设计总监，玛氏箭牌糖果
Director Global Design, Mars Wrigley Confections
Victoria Pekarska
亚太及日本地区图形印艺解决方案品牌及创意业务推广负责人，惠普
Regional Lead for Brand Owner and Agency Innovation, HP
黄晓燕 Shell Huang
亚太区研发副总裁，可口可乐
VP, Asia Pacific R&D, The Coca-
Cola Company
元洪强 Richard YUAN
塑胶事业部业务部总经理，
中粮包装投资有限公司
General Manager, Plastics Division
Business Dept, CPMC Investment
Limited
包
装
创
新
InnoPack
04
/
19
小组讨论 ON-STAGE DISCUSSION
午餐
Luncheon

11. 0825
0830
0910
0945
1020
1050
主席致辞
Address from Chairman
2018-2019 即饮饮料创新趋势概览（暂定）
An Overview of Ready-to-Drinks’ Innovation Trend in 2018-2019 (TBA)
三得利——如何在保健饮料市场处于领先地位
SUNTORY- Leading in the FOSHU Health Beverage Market
茶出新意
Crea”TEA”ve- a New Perspective ofTea Drinks
茶歇及社交时间
Coffee Break and Networking Time
清洁标签：点亮食品行业的一盏灯
Clean Label: Shining a Light on Food
Alexandre Nicolau
开放式创新经理，三得利集团
Open Innovation Manager, Suntory Holdings Ltd.
黄晓燕 Shell Huang
亚太区研发副总裁，可口可乐
VP, Asia Pacific R&D, The Coca-Cola Company
李姝姝 Shushu Li
赛事总监，Simba Events
Awards Director, Simba Events
雅妮娜 • 布依 Janine Booij-Veurink
菲鸟“清洁标签”项目研发经理，荷兰皇家菲仕兰瓦赫宁根研发中心
R&D Manager Clean Label China, FrieslandCampina Kievit
于朔 Henry Yu
市场服务总监兼商务副总裁，利乐中国
Marketing Services Director &Commercial VP, Tetra PakChina
1125 迎接变革：以创新赢天下
Embracing Disruption: Winning Through Innovation
Greg Steltenpohl
联合创始人兼首席执行官，Califia Farms
Co-Founder &CEO, Califia Farms
产
品
创
新
AProductInnovationA
04
/
20
主题演讲 KEYNOTE SPEECH
商业案例分析 BUSINESS SHOWCASE

12. 1205
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1540
1245
1400
1435
野兽生活：防弹咖啡开启低碳水饮食风潮
Beastlife: Bulletproof Coffee Initiates theTrend of Low-Carbon Diet
结束
Closed
午餐
Luncheon
VOSS, 气泡水的新宠
VOSS Flavor Sparkling, Lead theTrend in Global Sparkling Market
高压下迸发出的美味与营养
Wonderful Taste and Nutrient Retention Generated Under High Pressure
新式茶饮创新如何进行
How Should New-styleTea Seek Innovative Progress
Andrew Gibb
总经理，Coldpress
Managing Director, Coldpress
罗军 Luo Jun
创始人，国茶实验室
Founder, NATIONAL CHA LAB
江佳道 Jiang Jiadao
创始人，Teasoon
Founder, Teasoon
程鹏 Cheng Peng
创始人兼 CEO ，野兽生活
Founder&CEO, Beastlife
李晓龙 Li Xiaolong
产品研发经理，中粮营养健康研究院
R&D Manager, COFCO Nutrition &
Health Research Institute
柏林甫 Bai Linfu
副总裁，芙丝中国
Vice President, Voss China
产
品
创
新
AProductInnovationA
04
/
20
商业创新案例分享 BUSINESS SHOWCASE
现场采访ON-SITE INTERVIEW

13. 0825
0830
0900
0940
1050
1020
主席致辞
Address from Chairman
中国零食趋势
SnackTrends in China
新时代下零食品牌全球化的产品策略
Product Strategyfor Globalization of Snacks Brands in the New Age
2018 年零食市场：健康品类驱动行业创新发展
2018: Healthier Food, Healthier Mind
茶歇及社交时间
Coffee Break and Networking Time
洽洽：如何通过创新让“快乐的味道”延续。
Chacheer: How to Extend “theTaste of Happiness” by Innovation?
王洁 Maggie Wang
亚太中东及非洲区饼干品类研发总监，亿滋国际
Director, R&D Biscuit AMEA, Mondelez International
王斌 Wang Bin
国葵事业部总经理，洽洽食品股份有限公司
General Manager of Marketing Center, Chacheer
吴佳莹 JennyWu
北亚区市场洞察副总监，英敏特
Trend &Innovation Associate Director, Mintel North Asia
徐林 Grace Lin Xu
首席执行官，美国微娃营养产品有限公司
CEO, VIVA NUTRITIONAL PRODUCT USA and VIVA (Shanghai) Biotech
Emily Fleischmann
全球营销高级总监，
美国加州巴旦木协会
Senior Director of Global Marketing,
Almond Board of California
Patrick Mannion
总经理，Innova Market Insights
Managing Director,
Innova Market Insights
1125 展望 2030：探索新蛋白源的潜力
Vision 2030: Exploring the Potential of New Protein Sources
Maurits Burgering
资深项目发展经理，瓦赫宁根大学及研究中心
Sr.Bussiness Develop Manager, Wageningen Food and Biobased Research
产
品
创
新
BProductInnovationB
04
/
20
主题演讲 KEYNOTE SPEECH

14. 1205 榴莲 —— 潜力巨大的水果之王，创意百搭的美味佳肴
Durian——King of Fruit with Great Potential, Delicacy of Ingenuity and Creativity
1515
1620
1245
1545
1400
1440
酸奶冻干零食——酸奶制品行业的下一个风口 ?
Freeze Dried Yogurt--the NextTrend of Yogurt Product Industry?
结束
Closed
午餐
Luncheon
用于高效传递生物活性化合物的功能性凝胶 ®
Functional Gummy® for Bioactive Compounds Delivery
新食代：爆品为王
New Food Generation: King of the Detonation Product
一菜一面，品类创新，给方便面带来家的味道
A Bowl of Noodles and a Dish, the Category Innovation, Instant NoodlesTake You at home
李剑 Li Jian
首席执行官，信良记
CEO, XINLIANGJI
郭煦 Gavin Guo
集团合伙人兼中国区董事总经理，马来西亚天然益美集团 ，上海榴莲王投资发展有限公司
Group Partner&Managing Director (PRC), Nature Goodness China
范现国 Fan Xianguo
董事长，今麦郎面品有限公司
Board Chairman, Jinmailang Mianpin Co.,Ltd
吴国斌 Wu Guobin
产品研究事业部总经理，欧瑞园
General Manager Product Research Division, Orientland
万峰博士 Dr. Connie Wan
创始人兼 CEO，SGC 佳喜
Founder &CEO, Seattle Gummy Company
产
品
创
新
BProductInnovationB
04
/
20
创新案例 SHOWCASE
流行口味 TRENDY TASTE

15. 0845
0850
0920
1000
1035
1105
主席致辞
Address from Chairman
数据驱动，升级品牌与消费者关系
Data Driven: Upgrade Relationship Between Brand and Consumers
数字营销如何建立“透明供应链”？
How Could Digital Marketing Establish “Transparent Supply Chain”?
新零售时代，科技力量如何洞察“新人类”的内心世界
In the New Retail Age, How the Scientific and Technological Forces have Insight into the
Inner World of " New Generation"
茶歇及社交时间
Coffee Break and Networking Time
人工智能——新变革的领跑者
AI is New Electricity
凌晨 Chen Ling
中国品牌行业总经理，谷歌
Industry Head, Google
高雅 Ian Gao
技术副总裁，秒针系统
VP ofTechnology, Miaozhen Systems
陈乐 Wilson Chen
首席运营官，AdMaster
COO, AdMaster
王琤 Wang Cheng
首席技术官，Convertlab
CTO, Convertlab
郑眉 May Zheng
合伙人，翔法智能科技（上海）有限公司
Partner, RAI IntelligentTechnology Co., Ltd.
庄继顺 Murphy Zhuang
创始人兼 CEO，万马数字
Founder &CEO, WMInsight
营
销
创
新
MarketingInnovation
04
/
20
小组讨论 PANEL DISCUSSION
主题演讲 KEYNOTE SPEECH

16. 1400
1605
1715
1445
1525
1220
定制品牌：奥利奥的互联网法则
Brand Personalization: Oreo’s Recipe for Winning Online
茶歇及社交时间
Coffee Break and Networking Time
结束
Closed
红海行动——君乐宝婴幼儿奶粉从 0 到 25 亿的最美逆袭
Operation Red Sea– Brilliant CounterStrike ofJUNLEBAO’s Infant Formula from 0 to 2.5 Billion
如何让你对气泡水一秒沦陷
Turning Sparkling Water into a Winner
午餐
Luncheon
邱唯农 Qiu Weinong
副总裁兼品牌营销中心总经理，君乐宝乳业集团
Vice President &Brand Marketing Center General Manager, Junlebao Dairy Group
Jenny Bond
雀巢水业务集团法国事业部亚洲及大洋洲区域总监，雀巢
FBU Regional Director Nestle Waters M&D, Nestle
董鑫 Denis Dong
电子商务总监，亿滋中国
Director of eCommerce, Mondelez China
1145 计算机视觉在零售业中当前和未来的使用案例
The Current and Future Use Cases of ComputerVision in Retail
营
销
创
新
MarketingInnovation
04
/
20
品牌案例 CASE STUDY
品牌案例 BRAND SHOWCASE
王茜 NancyWang
大中华区总裁，Trax
Managing Director (GCR) , Trax

17. 0825
0915
0955
0835
1055
主席致辞
Address from Chairman
像冬季的松鼠秘藏坚果，这也是一个把坚果放进树洞的故事
Keeping Nuts in Tree Hole like Squirrels Do
包装设计的社交媒体语言
Packaging Design in Social Media World
没有勇气，何来创新？
Without Courage, will There be Innovation?
陈佩琪 Rene Chen
合伙人，JKR Shanghai
Partner, JKR Shanghai
郑雅 Anita Cheng
业务拓展副总裁，特赞
Vice President of the Business Development, Tezign.com
Somchana Kangwarnjit
创始人兼创意总监，Prompt Design
Owner &Executive Creative Director, Prompt Design
Stepan Azaryan
创始人兼创意总监，Backbone Branding
Founder &Creative Director, Backbone Branding
Stepan Avanesyan
合伙人兼品牌战略顾问，Backbone Branding
Partner &Brand Strategist, Backbone Branding
包
装
创
新
InnoPack
04
/
20
脑洞大开 BRAINSTORMING
电商产品差异化，靠“眼缘”下单只是开始
E-commerce Products Differentiation, Ordering on the “First Sight” Is just a Beginning
李子明 Li Ziming
首席设计师，三只松鼠
Chief Designer, Three Squirrels
1025 茶歇及社交时间
Coffee Break and Networking Time

18. 1135 探寻中国风在酒包装上的视觉演绎技巧
Exploration on the Visual Interpretation Skills of Liquor Packaging in Chinese Style
邓雄波 Deng Xiongbo
创意总监，深圳市凌云创意包装设计有限公司
Creative Director, Shenzhen Lingyun Creative Packaging Design Co.,Ltd.
陈粤 Chen Yue
设计总监兼合伙人，大家创库；运营经理兼合伙人，寻密文化
Design Director &Partner, UNIDEA BANK; Operation Manager &Partner, XUNMI CULTURAL
庞文艳 Pang Wenyan
总经理，上海秦伟平面设计有限公司
General Manager, Shanghai Qinwei Graphic Design Co.,LTD
包装创新结束时间为 4 月 20 号上午 12:30，研发创新及营销创新结束时间为 4 月 20 号下午 17:30
InnoPackends at 12:30 on 20th April. Product Innovation and Marketing Innovation end at 17:30 on 20th, April.
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包
装
创
新
InnoPack
04
/
20
现场互动·品酒论道 INTERACTION· LIQUOR DESIGN APPRECIATION