Shanghai·China FOOD & BEVERAGE INNOVATION FORUM Global Innovation, Powering the Future

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FOOD & BEVERAGE INNOVATION FORUM
Shanghai·China
Global Innovation, Powering the Future

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About FBIF
Contents
P01
Structures
P04Briefs
P02
Other Links
P05
Contents
P03
About FBIF About Speaking
Speakers Show
Previous Talk Shows
Number of Speakers
Position of Speakers
Division of Sub-forums
Exclusive Activities
Onsite Photos
Abstract of Content
Number of Attendees
Brand Owners
Proportion of Participants
Main Categories
Department and Position
Brands Logo Show
Sponsors
Sponsors Logo Show
Number of Sponsor Enterprises
Sponsorship Opportunities
Other Sponsorship Opportunities
Media
Number of Cooperative Media
FBIF WeChat Official Account
Cooperative Medias Show
Previous Conference Links
FBIF 2018 is coming soon

3. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
3
《 Back
About FBIF
Guided by Simba’s credo “Young” and “Active”, we founded Simba Events in Shanghai in 2013. As a
conference curator, we plan and organize the first-class summits in consumer goods industry, and we are
dedicated to pushing the industry forward.
FBIF (Food and Beverage Innovation Forum) was established in 2014 by Simba Events. Every year, there are
hundreds of senior executives from Top 100 companies of the F&B industry joining this forum. In just 3 years,
FBIF has become the pioneer in Asia-Pacific region. In FBIF 2017, there were more than 1300 delegates
which are increased by 46% over the previous year. Meanwhile, 96% of the speakers are directors or above
positions from the F&B industry’s top brands, whose speaking contents are well received.
In the future, we will continue dedicating to share the most successful business cases and the most
innovative technologies worldwide so as to help the decision makers gain the insights into F&B future and
better pump up F&B industry.

4. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
4
《 Back
Briefs
Food and Beverage Innovation Forum is usually held in Shanghai in each
April. And it normally contains Plenary Session on day one, and four
co-current sessions in the coming two days, including Product Innovation A,
Product Innovation B, Marketing Innovation and InnoPack.
FBIF always keeps up with the forefront of the industry to make sure the
topics of speech are highly concerned about by attendees. For example, in
the Product Innovation part of FBIF 2017, we introduced functional food, a
new category with great potential in the future during the event.
Besides Speech and Exhibition, we still have many other activities for
brands to share opinions and show products. Such as “Fresh Air Beverage
Innovation Contest , “Marking Awards”, “baking teaching” and so on.
Note: From 2014 to 2017, the number of attendees has quadrupled fast,
and there will be near 1800 attendees next year. As the most influential
F&B forum in Asia, FBIF is playing a greater role.
Abstract of Content Number of Attendees
1800 1800
600 600
1400 1400
200
2014 20162015 2017 2018
200
1000 1000
1600 1600
400 400
1200 1200
0 0
800 800
250+
450+
890+
1300+
1800+ (Expected)

5. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
5
《 Back
Contents —— About Speaking
Speakers Show
Previous Talk Shows
Where Is the Sustained Growth of Food Industry Under Pressure?
Moderator: Leo Xie, Regional President APAC, DSM Food Specialties
Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President, Wageningen University
Zhou Li, Secretary of the Board,Ph.D, Nongfu Spring
Stephen Maher, President, Mondelez China
David Wang, CEO, Mercury Holding Co., Ltd
Squirrel Kingdom's Tale on Upgrade and Integration
Zhang Liaoyuan, Founder & CEO, Three Squirrels Inc.
Gatorade: Customization Reinvents Future Market
Xavier Cortadellas, Gatorade-Head of Innovation and Design, PepsiCo
Uni-President's Insight on the Topic of Transformation
Brian C.P Hsieh, Former GM of Fast Food Group, Uni-President
Nathan: How Big Trends Play into Functional Food Developments
Nathan Gray, Senior Editor, NutraIngredients
The Secret of Wyeth: Building an Ecosystem to Embrace Innovation
David Zhang, General Manager - Marketing and Ecommerce, Greater China, Wyeth Nutrition
Coca-Cola's Marketing Legend Creator Shared Secret of Marketing
Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President Marketing
Europe, Coca Cola
The "Three-three Principle" Helps Yili's Innovation Stand Still
Zhang Jianqiu, Executive President, Yili Group
Wei Chuan Daily C: Rapid Growth Based on Consumer Insights
Tato Jiang, Head of Chilled Beverage in Marketing Department, WeiChuan
BCG: Two Big Innovations to Create Enterprise Competence
Veronique Yang, Partner & Managing Director, The Boston Consulting Group

6. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
6
《 Back
Number of Speakers
Division of Sub-forums
Position of Speakers
Note：Considering the reference value of the data, we take FBIF2017 as
an example here. And for convenience, positions like General Editor, Chief
Scientist have been classified as the director and other appropriate posi-
tions.
Note: After four years development, FBIF has formed the structure of plena-
ry session on day one, four co-current sessions (Product Innovation A&B,
Marketing Innovation and InnoPack) in next two days. What's more, each
session has its own special activity.
39.56%
CEO/ Partners/ GM/
President
42.86%
Director/ Deputy Director
4.40%
Manager
13.19%
Vice president
2014
2015
2016
2017
2018
Product
Innovation
Product
Innovation
Product
Innovation
Product
Innovation A
Product Innovation B
Product Innovation B
Product
Innovation A
Food Safety
Marketing
Marketing
Marketing
Marketing
Marketing
Packaging
Packaging
Packaging
Manufacturing
60 60
20
2014 20162015 2017
20
100 100
40 40
120 120
0 0
80 80
39 41
98
117
Contents —— About Speaking

7. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
7
《 Back
Marking Awards Hello Foods Prize Future Market
Marking Awards is a global packaging
design competition which aims to gather
world-class designers, promote creative
and practical designs, find out the future
talents, and share resources among food
& beverage packaging design lovers.
Marking Awards 2017 has attracted famous
brands like Coca-Cola, Pepsi, Mondelez,
HERSHEY’S, DANONE, and also the winner
of global design competition—Nikita Konkin.
For more information: Marking Awards 2017
| It's Not Only About Design
With an aim to evaluate the pioneering
products on the market, this year, the
committee of Food & Beverage Innovation
Forum (FBIF) is launching a new global
competition –“Hello Foods Prize 2018”. The
purpose of “Hello Foods Prize 2018”is to
assemble food product brands that have
strong spirit of innovation and to seek most
promising food products together. In the
form of international summit, it will spread
the spirit of innovation and push forward the
development of food industry.
For previous subproject information: The
Fresh Air Beverage Innovation Contest Went
Out with a Bang
Future Market aims to offer F&B industry
decision makers and practitioners the
most interesting live experience and
newest product insight by displaying the
most popular food selected from globe,
which have trendy product concept and
excellent packaging design. The project is
progressing, so stay tuned.
Contents —— Exclusive Activities in FBIF

8. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
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Contents —— Onsite Photoes

9. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
9
《 Back
Structures
Main CategoriesProportion of Participants
Note: The number of prodcuts is representative of the number of relevant
participating brands, but does not represent the actual proportion.
—— Brand Owners
Snacks
Diary
Alcohol
Beverage
Candy
100% 100%
30% 30%
80% 80%
10% 10%
2014 20162015 2017 2018
50% 50%
90% 90%
20% 20%
60% 60%
0% 0%
40% 40%
54.59%
45.24%
43.28%
51.00%
58% (Expected)

10. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
10
《 Back
Brands Logo Show
Department and Position
36.87%
Manager
27.75%
Marketing
34.17%
Director/Deputy Director
15.29%
CEO/ Partners/ GM/
President
25.77%
R&D
6.65%
Others
7.01%
Vice President
4.14%
Packaging
23.06%
CEO/ Partners/ GM/
Vice President etc.
19.28%
Procument, sales, etc.
Structures—— Brand Owners
Data base：FBIF2017 statistics

11. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
11
《 Back
Structures
Number of Sponsor Enterprises
Sponsors Logo Show
—— Sponsors
90
100
90
100
30 30
70 70
10
2014 20162015 2017 2018
10
50 50
80 80
20 20
60 60
0 0
40 40
9
11
23
47
98 (Expected)

12. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
12
《 Back
Sponsorship Opportunities Other Sponsorship Opportunities
Diamond Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsor
Exhibition
Poster Wall
Presentation
Panel Discussion
Chairman
Theme Luncheon
Theme Dinner
Official Sponsorship
Exhibition
Presentation
Catering
Catering Special Customized
Sub-forum Education Directional Footprints Coffee Break VIP Club
Evening Seminar Opening Show
Tasting Event Entrance Sign Customized Drinking Water Mascot
Exhibition Speech Website registration Official WiFi
Media Interview Media Room Sponsor Conference Bag
Escalator Advertisement
Layard
Seat Card
Notebook
Souvenir
Sign-in Table
USB Flash Disk
Structures—— Sponsors
Customized Drinking Water
Sponsor for Sub-forums
Combine your needs with
FBIF contents to make a
customized solution
Suspended Advertisement
in Exhibition Area
Presentation &
Content
Exhibition &
Showcase
Waters Sponsor
for Sub-forums
Inno-Pack Award
Dinner Sponsor
Simultaneous
Interpretation
Customized
Badge
Mobile Phone
Charge

13. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
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《 Back
Cooperative Medias ShowNumber of Cooperative Media
FBIF WeChat Official Account
Note: We have established cooperation relations with 60 global mainstream
and industrial media in FBIF 2017, so as to convey the value of this forum at
the first time. And more than 30 media are our good long - term partners.
FBIF has a high-level, innovative self-operation
WeChat Official Account “FBIF 食 品 饮 料 创 新 ”
which has made deep cooperation with we media
platforms like Sohu, Toutiao, Jiemian. Besides,
this WeChat Official Account has more than
thousands of readers who are the managements
or practitioners in F&B industry.
Structures —— Media
60 60
20
2014 20162015 2017
20
100 100
40 40
0 0
80 80
15
23
38
60

14. About FBIF
Briefs
Abstract of Content
Number of Attendees
Contents
About Speaking
Exclusive Activities
Onsite Photos
Structures
Brand Owners
Sponsors
Media
Other Links
Previous Conference Links
FBIF 2018 is coming
soon
14
《 Back
Other Links
Previous Conference Links FBIF 2018 is coming soon
FBIF official website
FBIF2017
FBIF2016
FBIF2015
FBIF2014
Background
Structure
Speakers
Highlights
Registration

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