While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn't actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing school.

1. INBOUND MARKETING
PROCESS
Though not something that you can master overnight,
Inbound marketing is an intuitive
methodology, but with so many
different facets, it does take time to
learn everything.
1. GET EDUCATED ON
INBOUND
Inbound marketing is a “go-all-in”
strategy. To do it right, you need to
form a team that is dedicated to its
planning and execution including
2. BUILD YOUR
INBOUND TEAM
Before starting any new marketing
program, it’s important to take into
account your current performance. Take
an audit of your current strategy and
ask yourself
3. ASSESS YOUR
CURRENT MARKETING
You also need to know why you’re selling
what you are. What is your business
trying to achieve? What does it want
people to do?
4. DEFINE YOUR
MARKETING GOALS
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