The document discusses opportunities to improve conversion rates and user experience that were not part of the initial phase of a project. These include additional content ideas, personalizing experiences for individual users, and building marketing assets. The document also notes that mass emails from bulk lists often do not succeed and provides contact information for a company called DigitalDeeksha that can potentially help with these opportunities.

1. ROUNDING OUT THE
PHASE-ONE PROCESS
MAKE GOOD
CONNECTIONS
The key to using it successfully:
There may be some overlap with
conversion-boosting opportunities,
but this list could include UX ideas
CONTACT BY:
HTTPS: //DIGITALDEEKSHA. COM/
As marketers, we’ve learned the
pitfalls of sending mass emails from
bulk email lists.
Just as businesses have assets
such as machines or software
technology,
Opportunities to Boost Conversion
This includes content conversion
opportunities, conversion points, user-
paths and flows,
User Experience Improvements
User-Based Personalizations
Marketing Assets to Build
Present By DigitalDeeksha
ideas that didn’t make the first cut can be
sorted into the following buckets: