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1. Evaluation 4
By Jay Franks

2. Who would be the audience for your
media product?
The audience for my media product is 16 – 24 year olds being 70 % majority male and 30% female. The reason
for this is because typically people that like this music are people that go to parties and festivals. Which
typically involve college students and people that go to university as they experience this regularly. A typical
audience member for my magazine would be someone that listens to Electronic Dance Music or similar genres
to that within music. They’re always the one to have the best exciting playlist that is great for party. They would
shop at unique shops where alternative clothes are sold e.g ASOS as they aspire to be unique, as well as
mainstream stores such as Ralph Lauren, Lacoste etc. As my music genre is Electronic Dance Music, UK Tribes
allowed me to find out hat my audience member fits into the Chavers and Metallers sub categories of the
mainstream and alternative social groups. The reason for this is because the description of the alternative
tribes states that people have a passion for music, people want to set themselves apart from everyone else
which this genre does because it isn’t your typical persons favourite music genre. It states that people have an
appreciation for live music which the people that like this genre of music do because they realise how good it is
to go to an EDM festival and that the atmosphere is incredible. A sub category called the “Metallers” further
supports the idea that the EDM music genre suits these people because it says that the people are all about
head banging which most people do when listening to EDM music, it says they like to have a drink which most
people that listen to this do because they drink a lot at the festivals that EDM music put on. However, I feel the
EDM music category also suits the mainstream audience as well slightly as a subcategory called “Chavers”
states that people actually really like EDM music and it mentions festivals which this music genre produces
good ones. Therefore I feel the alternative tribe mixed with abit of the mainstream tribe is the audience that
suit the Electronic Dance Music genre the most and I will need to identify the interests of these people to be
able to adapt their needs for my magazine. The reason why this audience member would buy my magazine is
because it is exciting through the use of the various colours, it has iconic brands worn such as Ralph Lauren and
Palace for the males reading the magazines, so they will aspire to be like the models within the magazine and
that there are girls included within the magazine so they might find tem attractive and want to read the
magazine because of that.