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Härnu Narrative
1. A I R
Air Mail
Par Avion
1st Class
Republic
of härnu
M
A I L
$ 0.00
2. Internet users growing from 2B to 4B
“The next billion people are
coming online, from India,
China and even Africa. Massive
numbers of people are going to
come online from cultures we
don't normally interact with.”
– Jimmy Wales, Wikipedia Founder, November 2011
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3. Fueled by developing nations
North America
78%
Oceania
60%
Europe
58%
South America
40%
Middle East
33%
Caribbean
27%
Central America
27%
Asia
Africa
24%
11%
Internet Penetration as of March 2011
http://www.internetworldstats.com
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4. Sparking a new digital age of discovery
http://www.guardian.co.uk/global-‐development/poverty-‐matters/2012/jan/09/networked-‐world-‐geography-‐of-‐information-‐uneven
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6. Top-down approaches becoming obsolete
"The idea that cultural links have been lost is
nonsensical. Only about a dozen people ever
benefited from these trips. I can see that it arose out
of altruistic motives after the war, but it just became
about junkets.“
- Doncaster Mayor Peter Davies
"Public sector austerity means that some
marginal activities are harder to justify even if
they don't cost very much.
!
With Skype and the internet, you don't have to
have coachloads of people travelling around to
civic receptions.
!
It's a paradox that as the world gets smaller,
friendship links become more difficult to
maintain. As is so often the way, however, the
web may help distant siblings stay in touch.
-‐
Tony
Travers
of
the
London
School
of
Economics.
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7. Current media bound by existing models
Search
Engines
-‐
Companies
with
best
SEO
win
-‐
Censorship
filters
-‐
Content
targeting
filters
Existing
Social
Networks
-‐
Bound
by
existing
network
of
friends
-‐
Everything
shared
by
default
Media
Outlets
-‐
Censorship
filters
-‐
Political
motivations
-‐
Corporate
interests
-‐
Content
focused
on
maximizing
ratings
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21. Increase international knowledge
Hi,
my
name
is
Jason,
and
I
live
in
Seattle.
I
understand
that
Tashkent
is
one
of
our
sister
cities:
http://
www.facebook.com/SeattleTashkent
!
I’d
like
to
connect
with
someone
from
Tashkent
to
learn
more
about
your
city
and
your
country’s
culture
–
especially
Navruz
which
I
saw
celebrated
here
recently.
Привет,
меня
зовут
Джейсон,
и
я
живу
в
Сиэтле.
Я
понимаю,
что
Ташкент
является
одним
из
наших
городов-‐побратимов:
http://www.facebook.com/
SeattleTashkent
Я
бы
хотел,
чтобы
связаться
с
кем-‐то
из
Ташкента,
чтобы
узнать
больше
о
вашем
городе
и
культуре
вашей
страны
-‐
особенно
Навруз,
который
я
видел
отмечается
здесь
в
последнее
время.
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22. Act as an ambassador
私の名前は聡です、と私は⽇日本、東
京でのクラフトビールをインポート
/エクスポートビジネスの拠点を運
営しています。私は現在、⽇日本では
まだ彼らのビールを配布していない
⼩小規模なクラフトビールと接続して
いるよ。あなたが助けることができ
る場合に連絡を取ってください。お
かげ。
My
name
is
Satoshi,
and
I
operate
a
craft
beer
import
/
export
business
based
in
Tokyo,
Japan.
I’m
looking
to
connect
with
small
craft
brewers
that
are
not
currently
distributing
their
beer
in
Japan
yet.
Please
get
in
touch
if
you
can
help.
Thanks.
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23. Example: KEXP
Hi,
my
name
is
Darek
and
I’m
a
DJ
at
an
independent
radio
station
in
Seattle
USA
called
KEXP
.
My
program
features
the
best
modern
global
music
from
all
over
the
world.
We
recently
featured
a
Mongolian
band
called
Hanggai
(see
the
video
attached).
I’m
looking
to
connect
with
someone
that
knows
the
music
scene
well
in
Ulan
Bator
and
can
be
my
musical
guide
for
this
great
city.
您好,我的名字是在美国⻄西雅图的独⽴立电台
称为KEXP
Darek,我DJ。我的程序功能,从
世界各地的全球最好的现代⾳音乐。最近,我
们特⾊色的蒙古乐队杭盖(⻅见视频连接)。我
期待有⼈人知道⾳音乐场景以及在乌兰巴托,可
我对这个伟⼤大的城市的⾳音乐指导与连接。
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24. Example: KEXP
To
Libya,
Mali:
Hi,
my
name
is
Jason
and
I
live
in
Seattle,
USA.
I
recently
heard
a
band
on
the
radio
called
Tinariwen,
who
were
just
amazing.
I'm
looking
to
learn
more
about
the
Tuareg-‐
Berber
culture
and
especially
would
love
to
learn
more
about
the
music
there.
Thanks!
!
:
إلى
ليبيا
،
مالي
مرحبا،
اسمي
جيسون
وأنا
أعيش
في
سياتل
،
الواليات
المتحدة
األمريكية.
سمعت
في
اآلونة
األخيرة
على
نطاق
وصفه
الراديو
تيناريوين،
الذين
كانوا
مجرد
مدهشة.
أنا
أبحث
لمعرفة
المزيد
عن
ثقافة
الطوارق
والبربر
وخصوصا
!أحب
لمعرفة
المزيد
حول
الموسيقى
هناك.
شكرا
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25. Example:
Australia entered World War II shortly after the invasion of Poland, declaring war on
Germany on 3 September 1939. By the end of the war, almost a million Australians had
served in the armed forces, whose military units fought primarily in the European
theatre, North African campaign, and the South West Pacific theatre. In addition, Australia
came under direct attack for the first time in its history; its casualties from enemy action
during the war were 27,073 killed and 23,477 wounded.
Australian
WWII
vets
and
families
that
served
in
the
middle-‐
East…
The
National
WWII
museum
would
like
to
hear
from
all
vets
and
descendants
of
those
that
served
in
the
9th
division
at
the
battle
of
El
Alamein
in
1942.
!
Share
your
personal
story
of
the
battle
so
that
future
generations
may
know
and
honor
the
sacrifices
you
made
for
us.
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26. Example:
Almost
1
million
American
service
personnel,
including
about
100,000
African-‐
Americans,
passed
through
Australia
during
World
War
II.
American
troops
started
arriving
in
Australia
in
December
1941
and
during
the
next
four
years
they
became
a
continuous
presence
in
Australian
life,
opening
major
cities
to
a
new
culture
and
making
a
substantial
impact
on
the
local
economy.
My
father
was
stationed
in
Rockhampton,
Australia
during
WWII.
I’d
like
to
talk
to
someone
from
Rockhampton
about
that
time
period,
and
learn
a
bit
about
how
it
was
for
servicemen
and
locals
during
that
time.
!
I
look
forward
to
hearing
from
you.
Thanks.
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