TV Chinesa - MIDIA KIT


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TV Chinesa - MIDIA KIT

  1. 1. 2013 media kit
  2. 2. The Premier Independent Chinese Televison Network
  3. 3. Unlocking the Door to the Chinese Community Enriching our Chinese audience worldwide NTD believes that a world with a free flow of information is essential for the well-being of everyone. We work toward this goal by giving a true voice to the global Chinese community and becoming a trusted source for information and knowledge.
  4. 4. THE LARGEST CORRESPONDENT NET- WORK With 50 reporting teams worldwide, NTD has the largest network of independent Chinese news correspondents. Based in New York City, NTD serves the US domestic and global Chinese Community and provides unparalleled news coverage and programming. • Groundbreaking Journalism • Quality Programming • 24/7 Broadcast in the US and Around the World NTD is the Chinese Community
  5. 5. Independent China Expert In China today access to uncensored news and information has never been more coveted. This is what makes NTD the most valuable com- modity to the global Chinese community. NTD provides unbiased and unfiltered news and programming about China and China-related issues. • Broke the story about the SARS epidemic • Broke the story about the melamine milk scandal • One of the only Chinese television stations to provide simultaneous translation of both 2008 and 2012 Presi dential elections
  6. 6. Targeting the Chinese Market The Chinese demographic is one of the most sought after ethnic markets. • Fastest growing ethnic market in the US • Most significant purchasing power • Brand loyal • Love of luxury
  7. 7. An Audience in their Prime • Over 50% of NTD’s viewers are between the ages of 20 - 44 (Median age 40 yrs. old.) • Averge household income of over $75,000 • Reaches all Chinese backgrounds (Hong Kong, Taiwan, China, etc.) • 51% Male and 49% Female Data collected from NTD viewer survey. 65+ 14% <20 14% 20-34 29% 35-44 21% 45-54 13% 55-64 9%
  8. 8. 11.3% Our Audience The ethnic Chinese community pres- ents an attractive opportunity to grow your brand. This population segment is economically and culturally rich, and very well educated. They are also tech- nologically savvy and key purchasers in a multitude of consumer categories.
  9. 9. In the United States • 24/7 distribution in 6 DMAs including New York, Los Angeles, San Francisco, Houston, Washington, D.C. and Hawaii, via cable and digital over-the-air channels. • NTD reaches 56 million population nationwide, covering 61% of total Chinese population in the US • 511,000 Chinese viewers in the US watch NTD’s programs. Worldwide • 100 million potential viewers. • Mobile platforms • Over the top boxes Through satellite and cable, NTD covers 3 continents: North America, Europe and Asia. NTD is also available online, on mobile devices and over-the-top boxes, which makes NTD’s content available any time and anywhere. Our multiple platforms and reach enables us to provide clients with integrated marketing solutions. Our Reach
  10. 10. PROGRAMS World News NTD’s flagship nightly news news magazine. Delivering breaking news and need-to-know information about the world and Chinese communi- ties worldwide. (English subtitles for your convenience.) Click Today! World News China Forbidden News Premier news on sensitive and challenging social, political, and economic issues in China. Censored by China’s state-run media, Forbidden News is all the news China and the world need to know, but do not have ac- cess too. (English subtitles for your convenience.)
  11. 11. PROGRAMS China Forbidden News E*Star A ‘must-see’ for viewers interested in fashion, movie, and celebrity news. E*star’s variety segments bring you the latest stories from around the globe. E-News presents sizzling entertainment news and gossip from all over the world; E-Celeb brings you close to stars’ opinions and life- styles; E-Fashion & Beauty showcases the hottest fashions and beauty trends; E-Movie delivers upcoming movie previews; E-Life covers the latest can’t-live-without merchandise and lifestyle, fulfilling your every need and desire. Click Today! What’s Hot, What’s Not on the Chinese net. Blogs, websites, and lead- ing trending feeds plus insightful commentary. It’s everything you need to know about the world wide web in China.
  12. 12. PROGRAMS Health & Wellness Education Living Chinese Medicine Demystified Happy to be Healthy Talking Chinese Medicine The Journey to Chinese Characters Hello Nihao (Learning English) Rainbow Bridges Learning Chinese is Fun Chinese Literature Appreciation Journey to the East iCar 360 Living 100% The Whispers of Life
  13. 13. PROGRAMS Travel Food Entertainment Travel in the World Culture Odyssey Across Europe Australian Vision Hello Korea Beautiful Taiwan Food Paradise Mrs. Q’s Kitchen Chinese Master Chefs E*Star Global Sports TV Drama Theater Young Talents Royal Concert Hall Traditional Chinese StoryTelling
  14. 14. Events Global Cultural & Artistic Competitions Since 2007, NTD has proudly presented the Global Com- petition Series. Dedicated to the renaissance of traditional culture, this series is a continuation of NTD’s effort to re- introduce the essence and beauty of authentic Chinese cul- ture to the world, and in the process facilitate the exchange of cultural ideas between East and West. Chinese Classical Dance Vocal Culinary Han Couture Design Violin Photography Traditional Martial Arts Piano Figure Painting
  15. 15. Reviving Traditional Chinese Arts The world’s premier traditional Chinese performing arts group, Shen Yun Performing Arts brings the glory of 5,000 years of Chinese civilization to life on stage through as- tounding dance, touching music, colorful costumes and breathtaking backdrops. NTD is the proud sponsor of Shen Yun Performing Arts in New York, Washington DC, San Francisco, Los Angeles, Ottawa and many other cities around the world. Shen Yun Performing Arts
  16. 16. NTD – Washington D.C. An affiliate of New Tang Dynasty Televisions, NTD-DC is based in Washington DC with local focus serv- ing the great Washington, D.C. area. It is the one and only Chinese language Television Network that carries local news and programs. NTD-DC Coverage Channel WWTD-49.2 Coverage Area Washington D.C/VA/MD Cable or Free to Air Free-to-air Local Air Time 24/7 Potential Viewers 5.8 million au- dience reach. 130,000 Chinese American
  17. 17. Thank You! We look forward to working with you. NTD-DC Contact Information: 10411 Motor City Dr., Suite 750, Bethesda, MD 20817 Tel: 202-449-9480 / Fax: 202-449-8566 email: