For two months, I as well as four other students took over a qigong studio's social media on two different channels: Twitter and Facebook. Along with learning about responsive posts, we also learned about brand awareness.

2. TEAM SLIDE
yoga poses:
-Rithvika Reddy: Social Media Analyst
-Allison Ghimenti: Creative Director
-Jasmine Rogers: Account Manager
-Ryan Kingsland: Copywriter
-Le Roi Arrivillaga: Community Manager

14. 11 likes, 9 retweets
Content category: Qigong
8 likes, 2 retweets
Content category: Nutrition

16. ANALYTICS FOR FACEBOOK
chart:
-start likes to end likes: 365 "likes" to 386
-ave. likes per post: average of 2 to 3 likes
-ave. engagement per post: Just likes and hardly any shares or comments
-best time to post
-highest engagement: Simple images and strong copy. Just copy and creative
worked better than adding links.

17. ANALYTICS FOR TWITTER
chart:
-start followers to end followers: 752 to 835
-ave. likes per post:
-ave. engagement per post: Gained not more than a couple of fav or retweets
-best time to post
-highest engagement: Mostly engagement with topics when the hashtags were
popular/trending. Trending topics like National Candy Day/ National Dessert Day
or Motivational Monday

18. END SLIDE
the takeaway
Social media is a challenging yet vital tool for all businesses. It was difficult to produce
content when there was little to no resources, but we pulled through by getting creative with
our posts and the way we engaged with the public. I would like to say that our team was
extremely successful in attracting new audiences as you saw with our increased likes and
followers for both channels. I’m sure we would have done many things differently, but
within the two months, we grew the company as well as our knowledge on social media.