My resume displaying my most recent skills and expertise.

1. Jasmine Neely
OBJECTIVE: My goal is to impact communications at a company with my background in
media relations, pitching, media monitoring, social media strategy and providing
administrative support. I am self-motivated and eager to gain hands-on experience in all aspects of this business.
EDUCATION
The University of North Carolina at Chapel Hill Alumna
School of Media and Journalism, B.A. Public Relations |Dean’s List: Fall 2013, Spring 2015, Spring 2016
Three Hayden B. Renwick Awards for Academic Achievement |Graduated, May 2016
EXPERIENCE
Taylor Global, Inc. | Client Accounts Intern for Comcast & NASCAR May 2016-present
 Built and distributed newsletters for Comcast’s Driver Incentive Program thus increasing payouts by over 50 percent
 Pitched Xfinity Home products to outlets in Comcast’s local markets resulting in at least two times as much coverage
 Conducted social media, video, online and print monitoring for Xfinity products finding three times as many mentions
 Created weekly messaging guidelines for NASCAR drivers during race weekends improving overall participation in the program
 Produced and implemented targeted media lists using CisionPoint increasing outreach and coverage in each market
 Engaged in brainstorms for utilizing NASCAR’s use of Snapchat & Facebook Live boosting social engagement by 10 percent
NASCAR | Integrated Marketing Communications Intern May 2015-July 2015
 Created targeted media lists for Hispanic, retail and licensing outreach
 Produced weekly pitches to key regional media outlets to drive consistent coverage
 Crafted and edited pitches for one of NASCAR’s most critical business transitions, the new Trackside Superstore
 Regularly analyzed weekly at-track media for tonality, sentiment and message pull-through
 Utilized TVEYES to monitorand examine pre-race coverage to enhance outreach
 Monitored media reports for NASCAR’s major campaigns, marketing platforms and events to influence future media strategy
 Developed social media content for NASCAR’s Twitter, Facebook and Snapchat accounts
 Engaged with fans, monitored and analyzed social conversation on race day via NASCAR’s proprietary engagement center
 Produced social engagement driver reports, which was merchandised with industry stakeholders
 Assisted with on-site staffing for several races, which led to an interview with NASCAR great, Jeff Gordon
 Embedded with various divisions in the company: Integrated Marketing Communications, Licensing, Social and Broadcast
LEADERSHIP
UNC Chapel Hill Varsity Dance Team | Co-Captain April 2015-May 2016
 Led team to national championship scoring seventh overall in the nation
 Initiated community relations efforts for community fundraisers and events
 Taught a variety of dances performed at varsity football and basketball games, showcases and campus performances
 Managed weekly practice times and schedule of events benefiting in team structure and communication
Carolina For the Kids | Morale Team Captain Sept. 2013-April 2016
 Recruited over 2,000 UNC students to participate in the UNC Dance Marathon breaking an organization record
 Organized three fundraisers for my team achieving a team total of $2,633
 Developed advertising materials for fundraisers shared on multipleplatforms
 Utilized tactics to boost morale during the year and at the 24-hour dance marathon increasing retention rates
 Led marathon games and line dance generating team spirit throughout the 24-hour dance marathon
SKILLS: Twitter, Facebook, Instagram, Critical Mention, Compete, Mail Chimp, CisionPoint, Adobe Creative Suite (Illustrator,
Photoshop, InDesign), TVEYES, RAVN, Qualtrics, MRI, WordPress, Associated Press Writing Style, Intermediate Spanish (reading and
writing), Blogging-jasmineneely.com, 18 years of competitive dance
ACTIVITIES: Study Abroad in Florence, Italy (Summer2014), The Daily Tar Heel Staff Writer, National Association of Black Journalists
Conference (Summer 2015) Minority Advisor (Team Leader), Ram Village Athletic Director, UNC Student Stores Cashier, Healthy Girls
Save the World Counselor, LeaderShape participant, Carolina Higher Education Opportunity Programs Office Public Relations Intern
7416 Lea Wood Lane
Charlotte, N.C. 28227
704-877-5552 | jsneely123@gmail.com
Linkedin.com/in/jasmineneely
jasmineneely.com