ICT Role in 21st Century Education & its Challenges.pptx
values.pptx
1. BENEFITS OF BRAND VALUE
•
• Increased sales
• More Influence
• Higher profits
2. How to measure brand value
Cost-based Valuation
Market-based valuation
Income-based valuation
Revenue premium valuation
Customer-based valuation
Net promoter score (NPS):
3. What makes a brand valuable to
customers?
Brand Recognition and brand awareness
Brand loyalty
Effective communication
Brand association
Authenticity
4. How do you build brand value?
•Market research
•High-quality design
•Advertising and marketing
•Sponsorship
5. Perceptual product positioning map
• A product positioning map is a two-dimensional chart
with horizontal and vertical axes that represent
attributes. The attributes might include quality, price,
reliability, size, features, packaging, performance,
safety, or other positioning comparison criteria.
6. Drawing a perceptual map takes several
general steps
• Step 1. Define the target market.
• Step 2. Select the characteristics.
• Step 3. Make the list of products on the market.
• Step 4. Plot the position of each company on the map.
10. BRAND VALUE
•Brand value is more than the products or
services a company sells; it’s what they
stand for and how they are perceived. A
good way to picture brand value definition is
the worth of a brand in the eyes of its
consumers - because, after all, it’s their
opinion that matters most.
11. BENEFITS OF BRAND VALUE
•
• Increased sales
• More Influence
• Higher profits
12. How to measure brand value
Cost-based Valuation
Market-based valuation
Income-based valuation
Revenue premium valuation
Customer-based valuation
Net promoter score (NPS):