Principals of Marketing

2. WELCOME TO OUR PRESENTATION

3. We want to market to give people easy and
saving time ,when they are in home
This product is to stay in to a room that carries
people or small goods up and lower to a
higher level or position.
It takes you from the living room to the
landing, or the kitchen to the bedroom. It
mainly given the warranty above in 36 month.
We have prepared the feasibility plan for
three-year basis.

4. Product description:
This product is to stay in to a room that
carries people or small goods up and lower to
a higher level or position.
Product profile:
Name of the product: “INDOOR ROOM
ELEVATOR”
Types of product: Easy accessing way in
room.

5. Equipment: Lifting gear this include jacks ,block
and tackle, hoists, rotating screws , gantries a
frames ,gin poles, shear less , ,windless, lifting
harnesses ,fork lift, hydraulic lifting pads ,air lift
bags, and cranes . Electricity supply properly and
generator and IPS supported.
Size of the lift:These lift are based on the room
size. which is small or middle in size.

6. Product price:
A standard hydraulic lift cost between 2 people
this lift can afford 80 to150 weight so the cost
arise 3,00000 to 500000 lac.
Estimation time period: warranty above in 36
month.
Machinery used: Japan, china, Italy. Malaysia
,Korea , span, Greece
Brand Slogan:”SAVETIME EASY ACCESSING”

7. Market research & Analysis:
Our purpose is to heighten the way marketing
teams experience Insight.
Our belief is that this helps to create better
consumer solutions, lift consumers’ experience,
and so achieve our strategic goals.
Market Description:
Bangladesh is a country 160 million people. The
total market in Bangladesh is dividing for 40%
high class people in every district

8. Market Segments
 This study analyzes approximately 84.4 billion
world home elevator industry.
Market by Solutions
a) New Deployments
b) Elevator Modernization
c) Maintenance

9. Market by Geographic segmentation:
In Bangladesh districts and divisions like Dhaka,
Shylet, Chittagong, Rajshashi, Barisal, Dinazpur,
comilla , Khulna, Satkhira etc.
Demographics:
 As it is smaller in size and shaped it only used for
Residential moving.
Psycho graphics:
Higher class &
Higher mid class

10. Behavioral:
 Sophisticated people used to take it.
 Sick people
 Old aged people
 Expected women
 Baby
 Injured People
Target market and projections:
 Sophisticated people -48%
 Sick people-24%
 Old aged people-12%
 General people - 6%

11. Strength:
• Customer loyalty
• Unique product
• Affordable price
Opportunities:
• Emerging markets
• International
expansion
Weaknesses:
• Weak supply chain
• Weak management
• Cost structure
• Lack of scale
Threats:
• Bad economy
• Intense competition
• volatile revenue

12. Competitors:
 As it is a new concept in Bangladesh so there are
not single competitors who made room
elevators in Bangladesh.
Strategies against competitors:
To compete with the major competitors we can
adopt the following measures:
Providing the best service to create high
customer satisfaction
Reasonable and acceptable pricing
High quality product

13. Setting the pricing objectives:
 We Have a Team of Professionally and Technically
Skilled Person for All Levels Works With Objective
Achieving Customer Satisfaction.
Determining Demand:
In our country many people are now
making building duplex and 3rd stored so
their luxurious demand are increases.

14. Estimating costs:
selling the product, with including a fair return the cost is
little bit of high but moving and saving customers
life style are more valuable.
Types of cost and level of production:
we keep 2 types of cost
1. Fixed cost
Product development project fixed cost is 10, 00, 00,000
corer taka. This included cost - machinery, monthly
bills, and salaries of employees and so on, regardless of
output. Importing equipment.
2.Variable cost:
The variable cost is 300,00,000 packaging of the elevator,
accessing cost, service charge etc.

15. Analyzing competitor’s costs, prices and offer:
Though others elevator company in Bangladesh
not think this concept so we have no competitor
now in market but in future this elevator
company can use this concept.
Selecting a pricing method:
Our price what we chose its a ideal selling price
based on customer considerations, and then
target cost will ensure that the price is met.

16. Promotional Strategies:
To acquire a strong position in the market, we
need to give special emphasis on effective
promotional activities.
Advertising:
We can contract with home builders company
and architecture to promote our home
elevator promotion advertising, door to door
promotion, on line promotion

17.  Personal Selling:
personal selling is not need but connecting
with the constructional company and
architectures.
PromotionalTools:
We have also planned to apply some
promotional tools. Such lucky coupons, tour
tickets, discount to enhance our target.

18. Public Relations:
We annually arrange meeting, seminars to
create public relation.
Distribution Channel:
we will distribute our products through our
company .We will set our own outlets in few
core market positions.

19. Services and warranties:
we give the real information, free service ,We
also will change any defected product within
the time, suggestion and also give the 36
month warranty .

20. Locations
We will set our manufacturing and other
working areas in convenient locations.
Our manufacturing firms are in Chittagong
and Narayangang.
 Warehouses are different places in whole
Bangladesh like Dhaka ,shylet ,Barisal,
Rajshahi, Khulna and many other places in
Bangladesh.

21. Human Resource
Our company will be a private limited
company and the board of directors is
responsible for recruiting activities, decision
making, taking promotional activities and
strategies.
Technological Aspects
As it is an innovative production so, we have
to import different types of equipments from
Japan, Korea, Span, Malaysia, and Greece.

22. Sales Forecasting
Expected
Sales(Per year)
80 kg 150kg
FirstYear 26,000,000 99,000,000
SecondYear 9,000,000 128,000,000
ThirdYear 96,000,000 46,000,000

23. Item Year 1 Year 2 Year 3
Total Sales 125,000,000 137,000 ,000 142,000,000
Total cost (130,000,000) (135,000,000) (138,000,000)
Total profit (5,000,000) 2,000,000 4,000,000
Tax 28% - 5,60,000 1,120,000
Net Profit (5,000,000) 1,440,000 2,880,000