Develop new market for product

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Reengineering is REINVENTING the enterprise by challenging its existing doctrines, practices and activities

Innovatively redeploying its capital and human resources into cross functional processes.

Optimize the organization competitive position, its value to share holders and its contribution to society.

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Develop new market for product

  1. 1. REDEFINING THE STRATEGIES CREATE BRAND MARKET www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS By Sachin Bansal
  2. 2. R e e n g i n e e r i n g i s R E I N V E N T I N G t h e enterprise by challenging its existing doctrines, practices and activities Innovatively redeploying its c a p i t a l a n d h u m a n r e s o u r c e s i n t o c r o s s functional processes. Optimize the organization competitive position, its value to share holders and its contribution to society. The only strategy for survivalRE- ENGINEERING www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS
  3. 3. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS MARKETING - A PARADIGM SHIFT OLD Our customer focus was govt. Inspectors and we developed skills in tackling bureaucracy and the officials thereof. We were in sellers market and hence never cared about the customer. Quality was last of our concern as we had to face no international threat. Marketing was a process of distribution strategy coupled with pricing. Sales guys were only a link in the chain. NEW Our customer focus is market place both national & international, with the associated change in our outlook. We are in a buyers market, so customer becomes the most important factor Quality becomes paramount today. Marketing is today everything, from product positioning, pricing, advertising, segmentation, selling, promotion, after sales service and pre sales assistance. In short partnership with the customer. Field sales groups are the most important element in the era of relation ship market.
  4. 4. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS MARKETING - A PARADIGM SHIFT Old Ravel in a fixed non changing market place. Product and not people are important. Information was given least importance. High tariff barriers protected our market from international competition. Customer changed his ways to adopt to the products Customer had least importance in the value chain. NEW Change is the only constant. So adapt and create flexible systems. People and not products are paramount. So facilitate team work and empower. Today in this information exploration era, information is everything. Thriving in open competition is a matter of survival today Customer had a choice today and accepts a product for the value it adds to his process.
  5. 5. •  Reinvent our customers •  Change our total mind set •  Add customer value •  Identify core competency •  Dump products & business which outlived their times •  Identify & develop niche markets •  Create distinctive long term competitive positions •  Invest in raising company competitive position TO SURVIVE IN THE NEW ERA, www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal WE NEED TO : DEVELOP NEW MARKETS FOR PRODUCTS
  6. 6. Do not take customer for granted Look at his new needs, opportunities and try to adapt Recognize changing needs. Ask - why does he buys the product ? RE-INVENT OUR CUSTOMERS ; www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS
  7. 7. Move away from the comfort zones created by years of protection RECOGNIZE •  The customer has a choice •  Competition is more severe than ever before. ACCEPT IT ! Look at long term gains instead of short term market exploitation Move from opportunism to strategy Insist on quality CHALLENGE THE MINDSET, www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS
  8. 8. Problem - solving services add value to products Segmenting according to users needs Customizing Customer education After sales service ADD CUSTOMER VALUE : www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS
  9. 9. MAJOR EFFORTS & EXPENSE : Image building on a unrelated product or service Gaining customer confidence IDENTIFY CORE COMPETANCY AND DEVELOP ON IT www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS
  10. 10. RECOGNIZE OBSOLESCENCE & act RUTHLESSLY Dump products & Business which have outlived their times. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS
  11. 11. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal IDENTIFY & DEVELOP NICHE MARKETS DEVELOP your NICHE MARKETS & STRIVE TO ACHIEVE EXCELLENCE DEVELOP NEW MARKETS FOR PRODUCTS
  12. 12. DEVELOP NEW MARKETS COMPETE ON DIFFERENTIATION CREATE DISTINCTIVE LONG TERM COMETITIVE POSITIONS www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS
  13. 13. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal INVEST IN RAISING COMPANY COMPETITIVE POSITION DEVELOP your NICHE MARKETS & STRIVE TO ACHIEVE EXCELLENCE DEVELOP NEW MARKETS FOR PRODUCTS
  14. 14. CONCLUSION www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal •  Reengineer your organization structures and processes •  Recognize, globalization has come to stay and change •  Customize to your products to add customer value •  Develop emphasis on relationship marketing •  Identify niche markets and develop unconventional methods to satisfy them – differentiate •  Internationalize DEVELOP NEW MARKETS FOR PRODUCTS
  15. 15. Reputation to overall gains www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Strategically connected with clients, engaging and involving them: • How to get closer to customers? • To build brand awareness and enhance loyalty? • To position new products and services for the effective market penetration? • To fulfill what customers really desire? Specialties Brand Strategy, business entry & planning, product development, internet marketing, trade distribution, public private partnerships, sustainable tourism management and investment promotion. Crafting, Operationalizing and Implementing Growth Strategies to maximize opportunities in emerging geographies; experience as my strong resource and capability Sachin Bansal DEVELOP NEW MARKETS FOR PRODUCTS
  16. 16. SACHIN BANSAL- Chief Explorer INDIA : +91 97111 90192 sb@creatingdemand.org www.creatingdemand.org facebook.com/creatingdemand DELHI LONDON MELBOURNE NEW YORK ITALY www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal

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