2. Introduction..
• Reed Elsevier is a leading provider of professional
information solutions to organizations around the
world. It publishes journals, books and databases
and manages exhibitions and events.
• Reed Elsevier was formed in 1993 when the
businesses of the British publisher Reed
International and the Dutch publisher Elsevier NV
merged.
• The company now operates in more than 200
locations worldwide and annual revenues for
2012 were over £6 billion.
3. The company has five divisions.
• Elsevier – publishing science and health information to
promote research and discovery
• LexisNexis® Risk Solutions – provides data and analytics that
allow customers to evaluate and manage risks associated with
transactions and to improve performance
• Reed Business Information – producing trade journals, blogs
and web directories to deliver information to users worldwide
• LexisNexis® Legal & Professional – provides legal, tax,
regulatory news and business information and analysis to
legal, corporate, government, accounting and academic
markets
• Reed Exhibitions – organizing events, exhibitions, conferences
for over 44 industry sectors.
4. This case study shows how Reed
Elsevier’s business benefits from
meeting the needs of all of its
stakeholders.
6. Internal stakeholders
• Shareholders - • CR
strategies benefit
Shareholders by making
the business attractive to
investors and improving
its share value.
• • By reducing costs and
therefore improving
revenues and efficiency,
Reed Elsevier steadily
increases the dividends
paid to its shareholders.
• Employees - at all levels
are an important internal
stakeholder group. Reed
Elsevier retains its
diverse and talented
employees who bring
professionalism and
energy to their roles. This
helps the business to
provide the highest levels
of customer service,
attract new customers
and retain existing ones.
8. External stakeholders
• Customers - expect good value, high-quality products and
great service. Reed Elsevier achieves this through close
relationships and consultation with customers. It conducts
widespread surveys of customer opinion.
• Suppliers - also hold a stake in the company to which they
provide materials and services.
• Partners - Reed Elsevier has established partnerships across
its different divisions. Partners in the supply chain, such as
one of Reed Elsevier’s printers in China, also benefit from its
responsible approach to production. By applying the Supplier
Code of Conduct, the printer found that improved conditions
led to better quality output, lower turnover of staff and
greater employee loyalty.
9. • Community -Reed Elsevier’s initiatives make a difference to
communities around the world. The RE Cares programme is
supported both centrally and in all business divisions. This
programme encourages staff to work together to make a difference
in local communities. More than 30% of employees volunteered
through RE Cares in 2012:
• Society - Reed Elsevier’s CR approach impacts on society in several
ways: • In line with its Code of Ethics, it promotes responsible
advertising and a transparent editorial policy for its publications.
• • Reed Elsevier is committed to reducing use of energy, water and
paper in its publishing processes and using sustainable materials
wherever possible. It has seen a 33% reduction in paper between
2008 and 2012, sourced 33% of its electricity from renewable
sources and prevented an increase in water consumption despite
growing business revenue by nearly 15%.
11. Potential stakeholder conflict
It is important for a business to balance the interest
of its various stakeholders. Different stakeholder
groups have different priorities, for example:
• Shareholders expect the business to make a profit
and receive a return on their investment.
• Employees require good working conditions if
they are to be retained.
• Investors may want to see evidence of how a
company responds to environmental issues
before committing money to the business.
12. The Problem is…
Reed Elsvier is focusing on the –
• investment in ‘green’ energy (such as from
solar or wind farms).
• Employees training & development.
• And managing a good Customer Relationship.
But all the different groups of stakeholders
taking it as another expense which leads to
the increment in the cost which can affect
overall production and loose the competition.
13. Reed Elsvier Need to communicate
the Policies to all stakeholders in a
beneficial way…
15. The benefits of a stakeholder focus
• If Reed Elsvier shows the long term benefits from its plans n
projects to the stakeholders like investment in ‘green’
energy (such as from solar or wind farms) may be more
expensive but can help the company reduce its
environmental footprint.
• development opportunities to the employees so that they
can reach their potential.
• innovative ideas that create cost-effective and convenient
solutions to their business challenges. For example, Reed
Elsevier’s online services provide customers with the
opportunity to cross-link, cross-reference and search for
information. This has helped to ensure that 64% of
revenues now come from online products and services.
16. Conclusion
• Some activities may not give immediate financial
return on investment but support the business’ ethical
standards. Such policies need to be communicated and
explained to all stakeholders involved, so they
understand the longer-term value they provide.
• And also The company believes that by living up to its
responsibility to contribute positively to its employees,
customers, society and the environment in the carrying
out of its business, it has a sustainable business model
leading to growth.
