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The most honest customer
    index in the world
What is the challenge?
Retailers loose more than $44 billion annually due
            to bad customer experiences
You are loosing money now
With Good vs Bad -
You spend 10x less compared to your
    current customer service burn
Good vs. Bad index combines data
from the most popular social sites
What is your index?
We have indexed over 100 million venues and brands with a
          reach of 400 million users worldwide
Good vs. Bad dashboard
for SMEs, brands and retailers
Master feedback easily
View consolidated customer feedback of
your business from top review sites

Mobile channel for collecting instant honest
feedback for any of your business locations

Automated system allowing you to manage
reputation proactively and motivating
customers to return to your shop
We turn negative feedback
       into positive
Some interesting facts…


92%
of buyers regularly check online reviews before making a purchase


80%
consumers reverse their purchase decisions based on negative reviews
95% of our customers see an immediate increase in their index

81% of the feedback is positive and
constantly growing on a   10% rate

                             Growth
                                                        Loyalty

                                                        Sales




                                                        Customer index
How does it work?
       Intuitive user experience encourages users to
       share feedback across social media


       See with a glance what is trending (Good or Bad)
       and identify problems faster and better


       Our platform understands to push right
       incentives to right users; turning negative feedback into
       positive and driving repeat sales for you
Impact of negative feedback
Average purchase per consumer                                                             150 $
Number of customers (per store) annually                                                  8800
Annual revenue                                                                            1 320 000,00 $
Percentage of negative customer experiences                                               10 %
Number of customers facing problems                                                       880
Number of friends told about the negative experience                                      2
Number of potential customers who hear of problems                                        1760

Lost revenue in total (per one store)                                                     79200 $

 *Research shows that on average 1 negative feedback leads to 8-15 additional negatives and 25 % drop in loyalty
Wouldn’t you rather win this money?
Getting started is free
Sign up for a 30-day trial
Access dashboard and start updating your Good vs. Bad index – invite
your customers to tell what they think of you!
(built-in templates for social media, email and web)


Turn bad experiences into good 
Create trackable (LBS) campaigns and have the system running on the
background.

Access to “Peer Group”
Good vs Bad has a community for shop owners to share experiences
We‘ll reward your customers!
Leverage our partner network
Access to +400M users to         Reward              Track everything & earn incremental revenue
 acquire new customers             




Targeting based on app (e.g.      Sponsor in-app                     Leverage our dashboard to
 Pandora), location, gender,      missions across                    analyze the data collected to
      age and context          1000s of apps based                   optimize campaigns and customer
                                on users’ behavior                   service!
Sign up!
Thank you!
            Erno Tauriainen
 erno.tauriainen@getgoodvsbad.com
              212-203-3117




Good - let s do business!

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Good vs. Bad Presentation

  • 1. The most honest customer index in the world
  • 2. What is the challenge? Retailers loose more than $44 billion annually due to bad customer experiences
  • 3. You are loosing money now
  • 4. With Good vs Bad - You spend 10x less compared to your current customer service burn
  • 5. Good vs. Bad index combines data from the most popular social sites
  • 6. What is your index?
  • 7. We have indexed over 100 million venues and brands with a reach of 400 million users worldwide
  • 8. Good vs. Bad dashboard for SMEs, brands and retailers
  • 9. Master feedback easily View consolidated customer feedback of your business from top review sites Mobile channel for collecting instant honest feedback for any of your business locations Automated system allowing you to manage reputation proactively and motivating customers to return to your shop
  • 10. We turn negative feedback into positive
  • 11. Some interesting facts… 92% of buyers regularly check online reviews before making a purchase 80% consumers reverse their purchase decisions based on negative reviews
  • 12. 95% of our customers see an immediate increase in their index 81% of the feedback is positive and constantly growing on a 10% rate Growth Loyalty Sales Customer index
  • 13. How does it work? Intuitive user experience encourages users to share feedback across social media See with a glance what is trending (Good or Bad) and identify problems faster and better Our platform understands to push right incentives to right users; turning negative feedback into positive and driving repeat sales for you
  • 14. Impact of negative feedback Average purchase per consumer 150 $ Number of customers (per store) annually 8800 Annual revenue 1 320 000,00 $ Percentage of negative customer experiences 10 % Number of customers facing problems 880 Number of friends told about the negative experience 2 Number of potential customers who hear of problems 1760 Lost revenue in total (per one store) 79200 $ *Research shows that on average 1 negative feedback leads to 8-15 additional negatives and 25 % drop in loyalty
  • 15. Wouldn’t you rather win this money?
  • 16. Getting started is free Sign up for a 30-day trial Access dashboard and start updating your Good vs. Bad index – invite your customers to tell what they think of you! (built-in templates for social media, email and web) Turn bad experiences into good Create trackable (LBS) campaigns and have the system running on the background. Access to “Peer Group” Good vs Bad has a community for shop owners to share experiences
  • 17. We‘ll reward your customers!
  • 18. Leverage our partner network Access to +400M users to Reward Track everything & earn incremental revenue acquire new customers Targeting based on app (e.g. Sponsor in-app Leverage our dashboard to Pandora), location, gender, missions across analyze the data collected to age and context 1000s of apps based optimize campaigns and customer on users’ behavior service!
  • 20. Thank you! Erno Tauriainen erno.tauriainen@getgoodvsbad.com 212-203-3117 Good - let s do business!