Smb preso 121610

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  • Social, personalization, couponing,
  • Smb preso 121610

    1. 1. Local Cause Marketing : In the Crosshairs of SM & Mobile Presented By Joe Waters Thursday, December 16, 2010
    2. 2. What is Cause Marketing? <ul><li>A partnership between a nonprofit and </li></ul><ul><li>a for-profit for mutual profit </li></ul>
    3. 3. Our Focus: Point-of-Sale
    4. 4. LBS Helps Us Connect
    5. 5. QR Codes Deepen the Experience
    6. 6. The Groupon Effect <ul><li>More social </li></ul><ul><li>More personalization </li></ul><ul><li>More couponing </li></ul>
    7. 7. Humans Rule <ul><li>81% of shoppers said they prefer point of sale </li></ul><ul><li>70% of Americans said they are more likely to make a donation if an employee recommends it </li></ul><ul><li>Source: Cone 2010 Cause Evolution Study </li></ul>
    8. 8. Q & A

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