RewardMe Startup Presentation

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Investor Presentation on RewardMe.

RewardMe is a Mobile Tech that uses gaming mechanics to get customers addicted to physical stores. We take the success factor of Farmville offline.

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RewardMe Startup Presentation

  1. In-store Gamified CRM Yukai@RewardMe.com 714-273-7088 Saturday, October 5,
  2. We have entered the “Minority Report” era. Saturday, October 5,
  3. Saturday, October 5,
  4. Companies like Target now know their customers better than their families do (and they have for years!) Saturday, October 5,
  5. Saturday, October 5,
  6. Target recognized the value of aggressively acquiring, analyzing, and most importantly, acting on their data very early on. Saturday, October 5,
  7. RewardMe enables every offline store to do what Target does for their customers Saturday, October 5,
  8. REWARDME.COM WHO WE ARE Yu-kai Chou (CEO): 6 years entrepreneur experience; Co-Founder/CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, and various VC/Entrepreneur gatherings; BA from UCLA. Adam Gervin (BusDev): Entrepreneur with $1 Billion in Exits. Co-Founder of OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale. Stephen Johnson (Product): 15 years of programming experience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoria’s Secret). BA & BS from UCLA. Jun Loayza (Marketing): Co-Founder of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Levi’s, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater (sold to Financial Samurai). Hired, trained, and managed a 25-person sales team. BA from UCLA. Saturday, October 5,
  9. REWARDME.COM STEP 1: ACQUIRE How? Saturday, October 5,
  10. REWARDME.COM 1) Sign up every guest 2) Capture detailed data (and lots of it!) 3) Without interfering with speed and business operations STEP 1: ACQUIRE How? Saturday, October 5,
  11. REWARDME.COM Collect real-time purchase data from any Point of Sale system Guests join with just a phone number (Currently acquiring between 20-40% of ALL daily guests) STEP 1: ACQUIRE Put iPads into stores to run their rewards program Saturday, October 5,
  12. RewardMe In Store REWARDME.COM Saturday, October 5,
  13. Saturday, October 5,
  14. REWARDME.COM Target guests based on usage filters (spend, visit frequency) Target guests based on demographic filters (has kids, income > 100K) STEP 2: ANALYZE Saturday, October 5,
  15. REWARDME.COM STEP 2: ANALYZE Saturday, October 5,
  16. REWARDME.COM Auto-Triggered Messages via STEP 3: ACTION 1) In-Store Screen 2) Mobile SMS/Push Based on 1) Purchase Preferences 2) Demographics 3) External Environment Saturday, October 5,
  17. RECAP RewardMe reads receipts from ANY POS And acts in store, on the web, and on your phone Analyzes, interprets, and prepares the data for consumption Saturday, October 5,
  18. REWARDME.COM Based on 20 Stores for 7 months (120 more signed up) Result Saturday, October 5,
  19. REWARDME.COM 116,000 Check-ins (from 66,264 Users) Based on 20 Stores for 7 months (120 more signed up) Result Saturday, October 5,
  20. REWARDME.COM 27.58% of ALL purchases (up to 51%) 116,000 Check-ins (from 66,264 Users) Based on 20 Stores for 7 months (120 more signed up) Result Saturday, October 5,
  21. REWARDME.COM 27.58% of ALL purchases (up to 51%) 116,000 Check-ins (from 66,264 Users) 64% Check-ins from Repeat Users Based on 20 Stores for 7 months (120 more signed up) Result Saturday, October 5,
  22. REWARDME.COM 27.58% of ALL purchases (up to 51%) 116,000 Check-ins (from 66,264 Users) 64% Check-ins from Repeat Users Based on 20 Stores for 7 months (120 more signed up) Result 33% Users Opt-in to SMS Marketing Saturday, October 5,
  23. REWARDME.COM ResultBased on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
  24. REWARDME.COM Result RewardMe users buy 20.5% more Based on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
  25. REWARDME.COM 5.7% AOV difference is provable Lift Result RewardMe users buy 20.5% more Based on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
  26. REWARDME.COM 5.7% AOV difference is provable Lift Provable 2% Bottom-Line Revenue Lift ($20K/yr) Result RewardMe users buy 20.5% more Based on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
  27. REWARDME.COM 66% Revenue Lift on day of SMS Push 5.7% AOV difference is provable Lift Provable 2% Bottom-Line Revenue Lift ($20K/yr) Result RewardMe users buy 20.5% more Based on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
  28. REWARDME.COM 10x Better Solution Name Users Duration( mo) Locations Users/ Location Redeems RewardMe 66,000 6 20 3300 10,111 Belly Card 200,000 12 1500 133 14,000 Five Stars 250,000 15 700 357 NA Compared to “the best” in the market Saturday, October 5,
  29. 2011 © RewardMe, Inc. Private & Confidential RewardMe Platform POS CRM + Existing Loyalty Program Saturday, October 5,
  30. 2011 © RewardMe, Inc. Private & Confidential RewardMe Platform RewardMe Platform POS CRM + Existing Loyalty Program Saturday, October 5,
  31. 2011 © RewardMe, Inc. Private & Confidential RewardMe Platform RewardMe Platform Loyalty Program Social Sharing Mobile Marketing Social Analytics Smart Upsell Survey & Feedback Real-Time Intelligence POS CRM + Existing Loyalty Program Saturday, October 5,
  32. 2011 © RewardMe, Inc. Private & Confidential RewardMe Platform RewardMe Platform ? Homegrown or 3rd Party Loyalty Program Social Sharing Mobile Marketing Social Analytics Smart Upsell Survey & Feedback Real-Time Intelligence POS CRM + Existing Loyalty Program Saturday, October 5,
  33. 2011 © RewardMe, Inc. Private & Confidential 3rd party developers can build modules that utilize our real-time Social and Purchase Data Loyalty Program Social Sharing Mobile Marketing Social Analytics Smart Upsell Survey & Feedback Real-Time Intelligence ? Homegrown or 3rd Party RewardMe Platform Saturday, October 5,
  34. REWARDME.COM Business Model Saturday, October 5,
  35. REWARDME.COM Business Model Stores pay for hardware (and installation) Monthly Service Fee per location (feature-based) Saturday, October 5,
  36. REWARDME.COM Business Model Stores pay for hardware (and installation) Monthly Service Fee per location (feature-based) SoLoMo Targeting Mobile Purchase Commissions Saturday, October 5,
  37. REWARDME.COM Evaluation Negotiations Pilot Full Rollout Pipeline Saturday, October 5,
  38. REWARDME.COM $1 Million+ Contract Saturday, October 5,
  39. REWARDME.COM $500-$1000/mo per location $1 Million+ Contract Saturday, October 5,
  40. REWARDME.COM Hardware & Installation covered $500-$1000/mo per location $1 Million+ Contract Saturday, October 5,
  41. REWARDME.COM 90 Locations Hardware & Installation covered $500-$1000/mo per location $1 Million+ Contract Saturday, October 5,
  42. REWARDME.COM 90 Locations Hardware & Installation covered $500-$1000/mo per location $1 Million+ Contract $1,080,000/yr Revenue Saturday, October 5,
  43. REWARDME.COM Market Size (US) Driver Market Saturday, October 5,
  44. REWARDME.COM Market Size (US) Driver Market 3.1M store locations Saturday, October 5,
  45. REWARDME.COM Market Size (US) Driver Market $3.7B Addressable Market ($100/mo) 3.1M store locations Saturday, October 5,
  46. REWARDME.COM Market Size (US) Driver Market 297M Offline Loyalty Memberships $3.7B Addressable Market ($100/mo) 3.1M store locations Saturday, October 5,
  47. REWARDME.COM Market Size (US) Driver Market 297M Offline Loyalty Memberships $3.7B Addressable Market ($100/mo) 3.1M store locations $40.5B M-Purchase Opportunity ($136.38) Saturday, October 5,
  48. REWARDME.COM Market Size (US) Driver Market 297M Offline Loyalty Memberships 792.8M Redemptions in 2009 $3.7B Addressable Market ($100/mo) 3.1M store locations $40.5B M-Purchase Opportunity ($136.38) Saturday, October 5,
  49. REWARDME.COM Market Size (US) Driver Market 297M Offline Loyalty Memberships 792.8M Redemptions in 2009 $3.7B Addressable Market ($100/mo) 3.1M store locations $40.5B M-Purchase Opportunity ($136.38) $46.4B Targeted Advertisement Opportunity (PwC) Saturday, October 5,
  50. REWARDME.COM Series A Funding Saturday, October 5,
  51. REWARDME.COM Series A Funding • 2012: Raise $5M to scale up business Saturday, October 5,
  52. REWARDME.COM Series A Funding • 2012: Raise $5M to scale up business • 24 months runway Saturday, October 5,
  53. REWARDME.COM Series A Funding • 2012: Raise $5M to scale up business • 24 months runway • Spending Plan: Marketing/Bizdev: $2,000K Tech/Infrastructure: $1,700K Account Management: $800K General/Admin: $500K Saturday, October 5,
  54. Mooyah loves RewardMe! and we know you will too Yu-kai Chou 714.273.7088 Yukai@RewardMe.com 1. HUGE Market 2. Experienced/Successful Team 3. Product Leadership 4. Success in Enterprise sales Summary Saturday, October 5,

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