Swot Analysis of Zappos

1. Zappos.com
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2. 1 Agenda 2 3 4 5 6 7 8
• Sector analysis
• Market size
• Company’s
Introduction
• Competitors
• SWOT Analysis
• strategies

3. 1 About Retail2 3 4 5 6 7 8
https://www.ibef.org
About Retail
The Indian retail industry has emerged as on of the most dynamic and fast-paced industries due to the entry of serval
new player
It account the country’s 10 % GDP
• 8 % of the employment
• India is the world 5 largest global destination in the retail space
Market size
• Expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion
• Overall market is expected to grow at 12 % per annum
• India’s B2B e- commerce market is expected to reach US $700 billion by 2020

4. 1 Market size2 3 4 5 6 7 8
Market Size of Retail Category
• Market size of Apparel only in the US $225 billion
• The global market for footwear is projected to reach US $371.8 billion by 2020
• Market for cosmetic is report revenue of US $62

5. 1 Introduction2 3 4 5 6 7 8
Introduction
• Founded In – 1991
• Founder- Nick Swinmurns
• Headquarter : Vegas City Hall Nevada
• CEO : Toney Hsieh
• In 1991 they change name from ShoesShite.com to Zappos.com
• Zappos Acquired by Amazon in 2009 by 1.2 billion
• The store sells popular brands like Nike, Aldo, Steve Madden & Ugg boots
• There are close to 50,000 verities of shoes
• 2007- enter into fashion item such as cloths, handbag, eye ware, watches & children item
http://www.zappos.com

6. 1 Competitor2 3 4 5 6 7 8
Competitor of Zappos
• Online Retail
• Founded in : 2009
• Headquarter : France
• Product : Shoe, clothing, bags, accessories
• Estimate Revenue : $7m
• Founded in : 2009
• Headquarter: Washington
• CEO : Darrel Cavnes
• Revenue: 366 million
• Founded in : 2007
• Headquarter: New York
• CEO : Michelle peluso
• Revenue: 600 m

7. 1 SWOT2 3 4 5 6 7 8
IT has a strong brand image
Strong customer relationship management
Providing customer superior services
Merger with Amazon has negative impact on
customer, they consider it as a wrong decision
Amazon & Zappos deal with similar product
line which create competition among
themselves
Theft 24 million customer data it raise the
question mark on zappos security system
Launch new product line to reduce
dependency on shoe products which generate
80% sales of company
Expand their services by shipping products to
international countries
Rate of cyber- crimes are increasing
Intense completion with competitor ; Amazon
SWOT

8. 1 Key component2 3 4 5 6 7 8
Key Component
• Loyalty business model used company resources to work toward establishing and increasing customer and stakeholder
loyalty
• The idea is that this loyalty will help meet and exceed company objectives and goals
• This model include a good quality product and excellent service that creates customer satisfaction
• This lead customer loyalty and recall which leads to repeat customers which then leads to profitability
• The company has been successful in its goals as bout 75 % of business comes from repeat buyer

9. 1 End2 3 4 5 6 7 8
Thank You !!