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SAY:
“When I started my first job, I was extremely excited yet nervous.”
“Interviewing for jobs was very stressful after college as I wasn’t sure what industry I
wanted to get into.”
“I ended up seeking advice from my peers who were older than me to learn more
about the recruiting process for different industries.”
“Looking back, I can see how much I have grown in a matter of a few years.”
“I realized how much more different it was to change industries after starting work.”
“As a college student, I took many opportunities that I had for granted.”
“It was the greatest feeling when I received a job offer from the company of my
choice.”
“It was also a period where I received rejections from companies and this definitely
pushed myself to work harder.”
“There’s a balance that you need during school for social life, school work, and
recruiting.”
“Having supportive friends and family helped with the process of transitioning.”
“If I were to change anything, I would have made myself explore other options instead
of following the typical paths that most students took at my college.”
DO:
Her facial expressions when she was talking about college seemed to point to nostalgic
memories.
She smiled and laughed when she talked about interviewing for her first job - at how
nervous and worried she was at the time.
She sat straighter and closer to me when she was talking about how much she learned
from her first job and how much she has grown.
THINK and FEEL:
She seems appreciative for where she is at at this point in her life.
She is eager to continue to do better.
There seems to be a bit of regret for not taking more risks during her first few years of work.
She is a helpful person, wanting to teach me about her mistakes that she made in the past.
Career is very important to her.This can be heard through her tone of voice when she talks
about it.
She is passionate about doing well at work and succeeding.
She’s not content with where she is right now.
She’s grown a lot in how she prioritizes and views life.
Work is interesting but not as challenging as when she first started.
College is a time where she thinks back to a lot.
Although work is important to her, she has learned how important it is to value her friends and
family.
PROBLEM STATEMENT: A curious, hardworking, detail-oriented
valuation analyst, who is efficient and personable needs a way to
become promoted at her company because it will give her more
responsibilities and keep her working hard.
INSIGHTS:
She was personable through her
tone of voice and how often she
smiled and laughed during our
interview.
She spoke a lot about how much
she worked and thought about
exploring other opportunities led
me to believe she’s curious and
hardworking.
As a valuation analyst, she
mentioned how detail-oriented you
must be. Her answers that she
provided me were very logical and
detailed.
She wants to be challenged but she
likes her job, so I believe she needs
a way to be promoted.
I feel that she is content with the
balance in her life but needs to be
more challenged and take on more
responsibilities at work.

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Empathize and define

  • 1. SAY: “When I started my first job, I was extremely excited yet nervous.” “Interviewing for jobs was very stressful after college as I wasn’t sure what industry I wanted to get into.” “I ended up seeking advice from my peers who were older than me to learn more about the recruiting process for different industries.” “Looking back, I can see how much I have grown in a matter of a few years.” “I realized how much more different it was to change industries after starting work.” “As a college student, I took many opportunities that I had for granted.” “It was the greatest feeling when I received a job offer from the company of my choice.” “It was also a period where I received rejections from companies and this definitely pushed myself to work harder.” “There’s a balance that you need during school for social life, school work, and recruiting.” “Having supportive friends and family helped with the process of transitioning.” “If I were to change anything, I would have made myself explore other options instead of following the typical paths that most students took at my college.”
  • 2. DO: Her facial expressions when she was talking about college seemed to point to nostalgic memories. She smiled and laughed when she talked about interviewing for her first job - at how nervous and worried she was at the time. She sat straighter and closer to me when she was talking about how much she learned from her first job and how much she has grown.
  • 3. THINK and FEEL: She seems appreciative for where she is at at this point in her life. She is eager to continue to do better. There seems to be a bit of regret for not taking more risks during her first few years of work. She is a helpful person, wanting to teach me about her mistakes that she made in the past. Career is very important to her.This can be heard through her tone of voice when she talks about it. She is passionate about doing well at work and succeeding. She’s not content with where she is right now. She’s grown a lot in how she prioritizes and views life. Work is interesting but not as challenging as when she first started. College is a time where she thinks back to a lot. Although work is important to her, she has learned how important it is to value her friends and family.
  • 4. PROBLEM STATEMENT: A curious, hardworking, detail-oriented valuation analyst, who is efficient and personable needs a way to become promoted at her company because it will give her more responsibilities and keep her working hard.
  • 5. INSIGHTS: She was personable through her tone of voice and how often she smiled and laughed during our interview. She spoke a lot about how much she worked and thought about exploring other opportunities led me to believe she’s curious and hardworking. As a valuation analyst, she mentioned how detail-oriented you must be. Her answers that she provided me were very logical and detailed. She wants to be challenged but she likes her job, so I believe she needs a way to be promoted. I feel that she is content with the balance in her life but needs to be more challenged and take on more responsibilities at work.