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©	Schubert	OD	Consul2ng	
earning
with
otivation
&
trategic relevance
1	
Strategic	Dimension	of	Corporate	Learning	
Drivers for LMS Implementation at a
global Automotive Supplier	
ernen
acht
paß
earning
obile
&
elf directed
©	Schubert	OD	Consul2ng	June	2016	
2	
Studies confirm that one of the biggest
competitive advantages lies in a
company-wide learning strategy that
goes far beyond traditional training
approaches.
While the impact for some industries is
bigger than others, automotive and
therefore automotive supply certainly are
seriously affected by globalization and
market dynamics and even represent a
changing market themselves.
Developments and trends in the
automotive industry have direct
implications on the automotive supply
industry and require new strategies also
in HR, in particular in the areas of talent
management and corporate learning.	
Schubert	OD	Consul8ng	
Maren Schubert
linkedin.com/in/marenschubertphd
Key enabler for a wide range of
multi-site, multi-year and
technology driven projects to ensure
•  Organizational Development
•  Talent Management
•  Leadership Development
•  Organizational Learning
©	Schubert	OD	Consul2ng	March	2016	
3	
Global	and	Regional	Developments	in	Automo8ve	Market	
Global-Ecological	
Condi2ons	
Market	
Demand	
Automo2ve	
Supply	
Expecta2ons	of		
OEMs
©	Schubert	OD	Consul2ng	March	2016	
4	
Trends	in	Automo8ve	
•  Global	fleet	of	vehicles	doubles	2ll	2030	
•  Growth	takes	place	mainly	in	Asia	
•  The	automobile	will	be	reinvented	from	a	technical	standpoint	
(autonomous	driving;	energy	source;	mobile	access)	
•  Increased	quality	safety	and	environmental	awareness	of	customers	
influences	developments	
•  Cost	consciousness	drives	volume	markets	and	demands	more	
ra2onale	products	
•  Global	strategies	will	be	synchronized	with	local	solu2ons	
•  Concurrence	of	consolida2on	and	diversifica2on	of	vendors	
•  New	players	revolu2onize	products	and	markets	
•  Value	crea2on	in	cars	increasingly	shiVed	to	automo2ve	suppliers	
Global&Ecological+
Condi/ons+
Market+
Demand+
Automo/ve+
Supply+
Expecta/ons+of++
OEMs+
©	Schubert	OD	Consul2ng	March	2016	
5	
Implica8ons	for	Automo8ve	Supply	
Trends	in	Automo8ve	
Implica8ons	for		
Automo8ve	Supply	
HR	Implica8ons	
Learning	&	
Talent	Management	
Implica8ons	
Global&Ecological+
Condi/ons+
Market+
Demand+
Automo/ve+
Supply+
Expecta/ons+of++
OEMs+
©	Schubert	OD	Consul2ng	March	2016	
6	
Implica8ons	for		
Automo8ve	Supply	
Automo2ve-supply	industry	–	remains	a	growth-	
and	demand	market	
	
Propor2on	of	value	crea2on	at	the	supplier	
increases	
	
Robust,	standardized	processes	–	increasingly	
important	quality	requirement	
	
Tightened,	more	comprehensive	audits	
	
Think	global,	act	local	
Global&Ecological+
Condi/ons+
Market+
Demand+
Automo/ve+
Supply+
Expecta/ons+of++
OEMs+
©	Schubert	OD	Consul2ng	March	2016	
7	
HR	Implica8ons	
•  Fast	growing	workforce	while	shortage	of	suitable	employees		
•  Insufficient	popularity	has	to	be	be	overcome	
•  Staffing	challenges	due	to	new,	comprehensive	requirements	in	
R&D		
•  Workforce	flexibility	due	to	changes	in	products,	processes,	
technologies	
•  Increase	awareness	(Quality,	Sustainability,	Reliability)	
•  Global	value	chains		
•  New	leadership	&	management	competencies	
•  Systema2c	inclusion	of	all	employees
©	Schubert	OD	Consul2ng	March	2016	
8	
Implica8ons	for		
Learning	and	Talent	Management	
•  Employer	Branding	
•  Internships	&	coopera2on	with	educa2onal	facili2es	
•  Fast	&	systema2c	Onboarding		
•  Learning	networks,	life2me	learning	
•  New	&	expanded	skill	sets	for	engineers	
•  Method	&	Process	Training		
•  Global	Talent	Management	&	Development	Programs	with	focus	on	
intercultural	awareness,	global	communica2on	
•  Dynamic	succession	planning	with	focus	on	business	cri2cal	key	
posi2ons	
•  Managers	=	Most	important	HR	developer!	
LMS
©	Schubert	OD	Consul2ng	March	2016	
9	
Alignment	from	Business	Strategy	and	Learning	Strategy	Driver	/	Direc8on	
Input		
Analysis	/	Planning	Ac8on	/	Results	
Employee-Supervisor		
Dialogue	
	
ESD$
Retrospect$ Foresight$
Performance$
Coopera7on$
Poten7al$
Key-Posi8on	Analysis	
Talent	Gap		
Analysis	
	
!
Demand!
!
!
Supply!
!
!
Gap!
!
Gap!
Closing!
Strategy!
KEY$POSITION+Analysis
Job$Family Filter.Potential Direct.Reports.only
Name Org
unit
! k k
m
k
m
Generic.Key$Position Job$Family.specific.Key$Posiiton
Strategy	Process	
	
Markets Competition Environm. Internal
Company
Region
Business8Line
Unit
High	Poten8al	Analysis	
Performance*
Poten,al*
Staffing/	
Recrui8ng	
	
Training	&	Development	
Organiza8onal	Learning	
	
L	
M	
S
©	Schubert	OD	Consul2ng	March	2016	
10	
Sources	
	
hip://elearningindustry.com/top-lms-sta2s2cs-and-facts-for-2015	
hip://elearningindustry.com/elearning-sta2s2cs-and-facts-for-2015	
hip://www.forbes.com/sites/joshbersin/2014/08/28/the-red-hot-market-for-learning-technology-planorms	
hip://blog.capterra.com/top-15-elearning-sta2s2cs-2014/	
hip://www.learningsolu2onsmag.com/ar2cles/1181/five-steps-to-evaluate-and-select-an-lms-proven-prac2ces	
hip://www.learningsolu2onsmag.com/ar2cles/1244/lms-opera2on-and-governance-taming-the-beast-part-3-of-4	
hip://www.learningsolu2onsmag.com/ar2cles/1214/the-six-proven-steps-for-successful-lms-implementa2on	
hips://www.pwc.com/gx/en/automo2ve/publica2ons/assets/pwc-global-automo2ve-supply-industry-2014-study.pdf	
hip://blogs.opentext.com/top-ten-trends-that-will-impact-automo2ve-supply-chains-in-2014/	
hips://www.rolandberger.com/media/pdf/Roland_Berger_Global_Automo2ve_Supplier_Study_20141209.pdf	
hip://www2.deloiie.com/content/dam/Deloiie/global/Documents/HumanCapital/gx-dup-global-human-capital-trends-2016.pdf	
hip://drivingworkforcechange.org/reports/supplychain.pdf	
Let’s	stay	in	touch	
pinterest.com/marenschubert/ Maren Schubert
Key enabler for a wide range of
multi-site, multi-year and
technology driven projects to ensure
•  Organizational Development
•  Talent Management
•  Leadership Development
•  Organizational Learning
Schubert	OD	Consul1ng	
marenschubert.com
linkedin.com/in/marenschubertphd
slideshare.net/MarenSchubert

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