核心竞争力与企业可持续发展Turn Sustainability and CSR Cost into Business Competitive-Marina Wu吴亮
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CSR Leadership World 2014 committee, Simba Events, concentrates to bring the whole system from global network to review and exam CSR issues with 360 angle to discover the earnest ways toward a sustainable economy future! 2014全球企业社会责任领袖峰会组委会-上海辛巴商务咨询有限公司，致力于打造一个整合全球CSR体系资源力量，用360度的全视角审视及检测当前及未来的CSR发展议题，共同找到通往可持续发展的商业未来的最佳路径！
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核心竞争力与企业可持续发展Turn Sustainability and CSR Cost into Business Competitive-Marina Wu吴亮
- 1. 核心竞争力与企业可持续发展 TURN SUSTAINABILITY AND CSR COST INTO BUSINESS COMPETITIVE ADVANTAGE 吴亮 企业传播与可持续发展总监 MARINA WU DIRECTOR OF COMMUNICATION AND SUSTAINABILITY, NORTH ASIA
- 7. The business case for sustainability 联合利华践行可持续发展的驱动力 BUSINESS CASE FOR SUSTAINABILITY
- 9. Customers want it 有利于与客户共赢 WIN WITH CUSTOMERS
- 10. It fuels innovation 能够促进新产品新品类的开发 FUELS INNOVATION
- 12. It saves money 有利于节约成本 COST BENEFITS
- 13. It inspires our people Manufacturing eco- efficiency c.€200m savings 2006-10 有利于激励员工并吸引人才 INSPIRES PEOPLE
- 15. 2020年三大目标 THREE BIG GOALS BY 2020 帮助超过10亿人改善 健康与卫生状况 单位产品对环境的不 利影响减半 100%农业原材料可持 续采购
- 16. 专注9个领域及50多个具体目标 9 PILLARS AND OVER 50 TARGETS
- 17. Unilever Sustainable Living Plan: Three big goals 联合利华中国践行可持续发展的三大平台 LANDING USLP IN CHINA THROUGH THREE PLATFORMS
- 18. 美好家园 A BETTER FUTURE FOR THE PLANET EXCELLENCE IN OUR OWN OPERATION Water(m3/T) CO2(kg/T) Waste(kg/T) 1.62 1.44 1.30 1.19 1.20 1.15 1.19 2008 2009 2010 2011 2012 2013 2014 June 157 136 106 97 88 82 83 2008 2009 2010 2011 2012 2013 2014 June 12.5 9.9 6.5 5.8 1.8 1.1 0.5 2008 2009 2010 2011 2012 2013 2014 June Tianjin Homecare Liquids Factory 1st Unilever new factory to achieve LEED GOLD Certification.
- 19. 美好家园 A BETTER FUTURE FOR THE PLANET BRANDS IN ACTION 联合利华净水宝为消费者提供安全饮用水 Pureit to provide safe drinking water 多芬节水阀减少洗浴用水 Dove Aerators to reduce water in showering 力士环保补充装减少塑料使用 Refill Pouches to reduce plastics in packaging 35%
- 20. 美好童年 A BETTER FUTURE FOR CHILDREN
- 21. 美好乡村 A BETTER FUTURE FOR FARMERS
- 22. + + + + + RAW MATERIALS MANU- FACTURE TRANS-PORT RETAIL CONSUMER DISPOSAL 23% 2% 3% 3% 1% 全价值链管理模式 VALUE CHAIN ENVIRONMENTAL FOOTPRINT 原材料种植与采购 生产 运输 零售 消费者使用 废弃物
- 23. 根据联合利华在2012年的研究调查 发现，许多中国消费者相信可持续 发展，但是不知道如何身体力行 Chinese consumers believe sustainability, but don’t know how to bring it to life。
- 24. 通过数字应用体验促进每个人行动的改变 BEHAVIOR CHANGE THROUGH DIGITAL PLATFORMS 官方网站： 110,000+注 册 微博：300,000+粉丝 微信：64,000+粉丝 手机应用: 20,000+下载
- 25. 『小行动大不同』消费者互动流程 SMALL ACTIONS BIG DIFFERENCE CONSUMER ENGAGEMENT 官方微博 官方微信 官方网站 注册 小行动赚微力 兑 换 微 力 参与大行动 +20 官方APP
- 26. VIDEO
- 27. 合作 共赢 WORKING WITH PARTNERS
- 28. 更多精彩，敬请期待！ MORE TO COME IN 2015
- 29. 谢谢！ THANK YOU