Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Personal branding para deportistas

505 views

Published on

Consejos para la creación de la propia marca en redes sociales para deportistas. Presentación introductoria al personal branding dentro del Symposium Social Media in the Global Sports del Centro de Estudios Olímpicos de la Universidad Autónoma de Barcelona.

Published in: Sports
  • Be the first to comment

  • Be the first to like this

Personal branding para deportistas

  1. 1. Constructing an Atlelete’s Brand throughout Social Media Symposium Social Media in the Global Sport
  2. 2. Let’s start...
  3. 3. Even you don’t know me… you already do!!!
  4. 4. Are you aware?
  5. 5. Personal Branding
  6. 6. WHAT?
  7. 7. Personal branding
  8. 8. It’s easy in Sport Personal branding But sports careers aren’t for all life…
  9. 9. Personal branding ME
  10. 10. WHY?
  11. 11. Why your digital brand needs to be worked? • Control of the first results in Google • Your profiles reflects who you are • Official vs unofficial pages that you don’t control
  12. 12. Why your digital brand needs to be worked?
  13. 13. Why your digital brand needs to be worked? • Create value out of sport –Sponsors and advertising contracts –Increase visibility -> no 'gossip magazine' –Humanize the hero –Loyalty of followers beyond the sport itself –Create opportunities for the future
  14. 14. Why your digital brand needs to be worked?
  15. 15. Why your digital brand needs to be worked?
  16. 16. Why your digital brand needs to be worked?
  17. 17. Why your digital brand needs to be worked? •Interact with fans: – Commitment – Nearness – Direct and informal way
  18. 18. Why your digital brand needs to be worked? • Manage / avoid crisis • Quick deletion of unwanted information • Reply if necessary with the right answer
  19. 19. HOW ?
  20. 20. How to build it? • Why do you want to be on networks • ‘Mandatory’ or because you like it? • Define who you are • Your values as an athlete and person • For who? • Fans, friends, endorsements, ...
  21. 21. How to build it? • What do you share? – Sports content – Everyday life – Personal events –Humor, funny videos, ...
  22. 22. When needs to be build? • As soon as possible • Step by step • Quality vs quantity
  23. 23. How to manage it? Yourself? External expert? 50% vs 50%
  24. 24. Tips & advices • Verify your profile • Customize your profile • Combine quality photos and homemade photos and videos • Keep tour profile regulary updated but not every minute… • Do not share personal information ... learn to use the tools
  25. 25. Tips & advices
  26. 26. Tips & advices
  27. 27. Tips & advices • Plan your contents • Think before you act • Interact with other athletes and celebrities • Try to reply the comments • If you don’t like that you read…..… Keep calm and answer later
  28. 28. Tips & advices
  29. 29. Tips & advices
  30. 30. Tips & advices
  31. 31. Tips & advices • Advertising discreetly • Respect opponents, teammates, coaches,… • Don’t talk about current issues that you don’t know (or learn it!) • Don’t be a robot
  32. 32. Tips & advices
  33. 33. Tips & advices
  34. 34. Tips & advices
  35. 35. Tips & advices Hero or Villain?
  36. 36. Tips & advices No statement in social networks
  37. 37. Tips & advices Do not forget the fans and their effort to the perfect selfie
  38. 38. THE MOST IMPORTANT
  39. 39. Especially Coherence Honesty The Person before the brand
  40. 40. And don’t forget anything..... @janaGC@itikconsultoria@sportsocialM
  41. 41. @itikconsultoria @sportsocialM Thanks!

×