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Vicky Skipp
Director, APAC, Sales Solutions
LinkedIn
THE LINKEDIN SOCIAL
SELLING JOURNEY
NEW COMPANIES FORMED
13,505
120,963
NEW DIRECTOR+ PROFESSIONALS
1,931
NEW DIRECTOR+ RELOCATED TO ANZ
Dear colleague,
I’m currently looking to get into
SolarFlare in Sydney and am
struggling to get to the right
decision maker.
Does anyone know anyone who
could help?
Thanks,
Sales Professional
6
M
MEMBERS ON LINKEDIN
73M
7M+
2
LINKEDIN MEMBERS IN APAC
LINKEDIN MEMBERS IN ANZ
NEW MEMBERS A SECOND
Your Executive Relationships
Your Company’s Relationships
Your Customer’s Relationships
Opportunities influenced by connectors People contacted by connectors
Cliff Rosenberg
VP Global Sales Operations
Head of Mid-Market Sales
VP Sales Solutions
Managing Director
Head of Mid-Market Sales East
Enterprise Relationship Manager
Enterprise Account Executive
Product Consultant
SVP Global Solutions
Cliff Rosenberg
VP Global Sales Operations
VP Sales Solutions
Head of Mid-Market Sales
Head of Mid-Market Sales East
Director – Elevate
Social Selling Consultant
Managing Director
Head of Financial Services
Head of Enterprise
59
21
18
17
14
8
7
7
7
7
137
58
51
47
42
34
28
26
21
21
955 5,123
2014 revenue contribution
2% EVENTS
35% WARM INTRO
46%
More likely to win
deal
13%
Higher average
deal size
12

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The LinkedIn Social Selling Journey - Vicky Skipp, LinkedIn

  • 1. Vicky Skipp Director, APAC, Sales Solutions LinkedIn THE LINKEDIN SOCIAL SELLING JOURNEY
  • 2.
  • 3. NEW COMPANIES FORMED 13,505 120,963 NEW DIRECTOR+ PROFESSIONALS 1,931 NEW DIRECTOR+ RELOCATED TO ANZ
  • 4.
  • 5. Dear colleague, I’m currently looking to get into SolarFlare in Sydney and am struggling to get to the right decision maker. Does anyone know anyone who could help? Thanks, Sales Professional
  • 7. 73M 7M+ 2 LINKEDIN MEMBERS IN APAC LINKEDIN MEMBERS IN ANZ NEW MEMBERS A SECOND
  • 8. Your Executive Relationships Your Company’s Relationships Your Customer’s Relationships
  • 9. Opportunities influenced by connectors People contacted by connectors Cliff Rosenberg VP Global Sales Operations Head of Mid-Market Sales VP Sales Solutions Managing Director Head of Mid-Market Sales East Enterprise Relationship Manager Enterprise Account Executive Product Consultant SVP Global Solutions Cliff Rosenberg VP Global Sales Operations VP Sales Solutions Head of Mid-Market Sales Head of Mid-Market Sales East Director – Elevate Social Selling Consultant Managing Director Head of Financial Services Head of Enterprise 59 21 18 17 14 8 7 7 7 7 137 58 51 47 42 34 28 26 21 21 955 5,123
  • 10. 2014 revenue contribution 2% EVENTS 35% WARM INTRO 46% More likely to win deal 13% Higher average deal size
  • 11.
  • 12. 12