1.
How to Drive Adoption and
Engagement within an
Employee Advocacy Program
Lori Grey
Senior Manager Brand
& Eminence at Deloitte
@lsgrey
#DySiWebinar
Susan Emerick
CEO & Founder
at Brands Rising
@sfemerick
Alex Cramer
VP of Business Development
at Dynamic Signal
@cramer1000

2.
Agenda
1. What is Employee Advocacy
2. Why should brands care?
3. How to maximize adoption & engagement
4. Recruitment, Recognition, Visibility
5. Personalization and Removing Doubt
6. How great technology fits in
7. Q&A

3.
What is Employee Advocacy?
Brands empowering employees to
support the goals of the brand, using
content and employee-owned social
#DySiWebinar

4.
Why should brands care?
Your employees are already social
The Challenge
Social employees
present legal risks
#DySiWebinar
The Opportunity
An authentic new sales
and marketing channel

5.
Employee Advocacy
Use Cases
#DySiWebinar
Marketing
Social Selling
HR
Executive Comms
Events
Compliance

6.
#DySiWebinar
Challenge:
Adoption & Engagement

7.
Recruiting & Selecting
#DySiWebinar
How to determine the
“best fit” candidates
Why it matters
@sfemerick

8.
Successful Candidates
Comfortable collaborating online
Find value in creating & nurturing
relationships through digital media
Demonstrate commitment to
sustained engagement
Open to coaching and guidance
#DySiWebinar
@sfemerick

9.
Rewards & Recognition
Showcase success that demonstrates
business value achieved
#DySiWebinar
Professional recognition
External recognition
@sfemerick

10.
#DySiWebinar
Visibility
@sfemerick
Surfacing Expertise
Featuring Relevant SMEs
Jim Simpson

11.
Personalization
How I define personalization
Why it matters
#DySiWebinar
@lsgrey

12.
How we do it
@lsgrey
Use sign-up form to create groups Use groups to tag and distribute content
Share the opportunity for military veterans to
apply to Deloitte’s CORE Leadership Program
Aug 14, 2014
#DySiWebinar
Helping members of our armed forces
successfully transition to the business
sector

13.
#DySiWebinar
Removing Doubt
What it means
Why it matters
@lsgrey

14.
How we do it
@lsgrey
#DySiWebinar
Education & Training
If it’s here, it’s approved

15.
Recap
#DySiWebinar
@cramer1000
Recruitment Strategy
Recognition
Personalization
Removing Doubt

16.
Q/A
Questions from
#DySiWebinar
Lori Grey
Senior Manager Brand &
Eminence at Deloitte
@lsgrey
Susan Emerick
CEO & Founder
at Brands Rising
@sfemerick
Alex Cramer
VP of Business Development
at Dynamic Signal
@cramer1000

17.
More Information
www.dynamicsignal.com