3. Content outline:
• WHAT THEY WANT + WHY
• MENU REDESIGN (1ST PRIORITY)
• SIMILAR AESTHETIC spruced up
• NEW FEATURES EG. GRAPHICS, CONTACT
• BALLOON THEME
• KEEP THINGS SIMPLE + STICK TO STYLE SHEET
4. SOCIAL MEDIA BANNERS: 2ND PRIORITY
-BANNERS CREATED = MORE PRESENTABLE
SOCIAL MEDA.
-USE SAME THEME (BALLOON)
-CONTACT INFO = USEFULL
-PRESENTING ALL INFORMATION QUICKLY TO
IMPROVE CUSTOMER EXPERIENCE
9. Target Audience:
• FOLLOWED WHAT BRIEF SAID
• YOUNGER (18-25)
• PRODIMNANTLEY FEMALE
• STUDENT (NOT MUCH MONEY)
• SPLIT AUDIENCE (STUDENT + STONER)
• MORE DIFFICULT DUE TO SPLIT AUDIENCE
• ALL IN YORK GEODEMOGRAHIC
• TARGET MAINLY STUDENTS
10. • Personnel requirements:
• Work done by self due to nature of project
• On computer using software such as
Photoshop.
• No actors, photographers, extras or helpers
needed
11. Budget:
• No Budget needed at all.
• Software: Photoshop and InDesign already
purchased on college + home
• Resources such as computer already available
• Transport not needed- cuts down cots.
• No personnel needed for hiring = no money
spent
• No rentals.
12. Production schedule
• Menu first due to main priority
• 12th May- Create balloon graphic + other graphics
needed
• 13th May –Lay out text on InDesign
• 15th May -Import graphics
• 16th May- Start on social media banners
• 17th May continue
• 18th-19th When finished, import balloon graphic
• 20th and onwards – touch everything up and
make adjustments where necessary
