SlideShare a Scribd company logo
WHY SOCIAL MEDIA?
• Communicate in new, unique, and engaging ways to further relationships with…
    • Future clients, current clients, friends, family

• Unique and engaging?
     • Language and immediacy

• Time well spent
     • Facebook: avg. user spent 7 hours, 46 minutes on Facebook in August
     • Facebook: 1 in 13 people have a Facebook; half of those people log in
       everyday
     • 71.2% of the U.S. web audience is on Facebook
     • 48% of young Americans find out about news through Facebook
     • Twitter: (2010) Americans spent 2 hours, 12 minutes per month
Plan ahead.

Why? To build your brand.

How?
STEP ONE: PLAN AHEAD
• Identify your needs for social media
     • GoSTEP THREE: how photography can build your brand, objectives –
       kind of messages you post, tweet, blog

• Align your needs with your mission statement, vision statement, and goals

• Select most effective social media platform for you
     • Social networking: Facebook, LinkedIn, Google+, Myspace
     • Micro-blogs: Twitter, Tumblr
     • Blogs: WordPress, Blogger
     • Photo and Video Sharing: YouTube, Flickr, Picasa

• Remember, you are representing your business at all times
STEP TWO: BUILD YOUR BRAND
• “Building your brand using social media allows you to develop new (and
  strengthen existing) relationships, which often leads to everything from brand
  awareness, loyalty and word-of-mouth marketing.” – www.entrepreneur.com
STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND
• Be visually appealing
   • Nixon v. Kennedy Debate
     • Changed history
     • "This allowed the public to judge candidates on a completely different basis.” –
        TIME Magazine
STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND

 • Builds Credibility & Trust
   • LinkedIn Article
      • Fabulous Resume
      • Profile photo looked horrendous
      • Changed his profile photo and within a week got an offer
      • (careerealism.com)
   • Examples
WHO WOULD YOU RATHER HIRE?
I M M I G R AT I O N   I M M I G R AT I O N
AT T O R N E Y - 1     AT T O R N E Y- 2
WHO WOULD YOU RATHER HIRE?
T R U S T AT T O R N E Y   T R U S T AT T O R N E Y
-1                         -2
WHO WOULD YOU RATHER HIRE?

C PA – 1           C PA - 2
WHO WOULD YOU RATHER HIRE?

ENGINEER -1        ENGINEER - 2
WHO WOULD YOU RATHER HIRE?
YOGA INSTRUCTOR    YOGA INSTRUCTOR
- 1                – 2
Social media presentation updated

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Social media presentation updated

  • 1.
  • 2. WHY SOCIAL MEDIA? • Communicate in new, unique, and engaging ways to further relationships with… • Future clients, current clients, friends, family • Unique and engaging? • Language and immediacy • Time well spent • Facebook: avg. user spent 7 hours, 46 minutes on Facebook in August • Facebook: 1 in 13 people have a Facebook; half of those people log in everyday • 71.2% of the U.S. web audience is on Facebook • 48% of young Americans find out about news through Facebook • Twitter: (2010) Americans spent 2 hours, 12 minutes per month
  • 3. Plan ahead. Why? To build your brand. How?
  • 4. STEP ONE: PLAN AHEAD • Identify your needs for social media • GoSTEP THREE: how photography can build your brand, objectives – kind of messages you post, tweet, blog • Align your needs with your mission statement, vision statement, and goals • Select most effective social media platform for you • Social networking: Facebook, LinkedIn, Google+, Myspace • Micro-blogs: Twitter, Tumblr • Blogs: WordPress, Blogger • Photo and Video Sharing: YouTube, Flickr, Picasa • Remember, you are representing your business at all times
  • 5. STEP TWO: BUILD YOUR BRAND • “Building your brand using social media allows you to develop new (and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouth marketing.” – www.entrepreneur.com
  • 6. STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND • Be visually appealing • Nixon v. Kennedy Debate • Changed history • "This allowed the public to judge candidates on a completely different basis.” – TIME Magazine
  • 7. STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND • Builds Credibility & Trust • LinkedIn Article • Fabulous Resume • Profile photo looked horrendous • Changed his profile photo and within a week got an offer • (careerealism.com) • Examples
  • 8.
  • 9. WHO WOULD YOU RATHER HIRE? I M M I G R AT I O N I M M I G R AT I O N AT T O R N E Y - 1 AT T O R N E Y- 2
  • 10. WHO WOULD YOU RATHER HIRE? T R U S T AT T O R N E Y T R U S T AT T O R N E Y -1 -2
  • 11. WHO WOULD YOU RATHER HIRE? C PA – 1 C PA - 2
  • 12. WHO WOULD YOU RATHER HIRE? ENGINEER -1 ENGINEER - 2
  • 13. WHO WOULD YOU RATHER HIRE? YOGA INSTRUCTOR YOGA INSTRUCTOR - 1 – 2