Yesterday WorldatWork released its annual report and even with the flowery words it was cause for concern. As a former employee, and a long time Rewards professional, it is hard to believe the changes the profession has weathered and overcome. Indeed WorldatWork, and its namesake the American Compensation Association, thrived in meeting these challenges in its first 50 years. And then something happened. Here are just a couple of slides that outline a case study for any of us with a stake in the future of WorldatWork. See what you think. It's going to take a big village!

1. WOW! WHERE TO
NOW?
LEGACY OR NOT?
A Case Study: WorldatWork
What are the possible solutions?
Does it need to be solved?

2. AT 50, WORLDATWORK WAS IN GOOD SHAPE:
WorldatWork had 3 good revenue
streams, and a solid investment
reserve equal to annual revenue.
Average Conference Attendance
2000 -- 2005: ~ 1500
Membership
Education
Investment
Conference

3. AT 54,
WORLDATWORK
ANNOUNCED A
STRATEGY:

4. TIME PASSED, AND THEN WORLDATWORK WAS 61:
2007 2008 2016 Improvement/Not
Revenues*
Education na 15,072 11,198 -26%
Membership na 6,037 4,927 -18%
Conferences na 3,995 4,602 15%
Publications, other na 2,315 1,753 -24%
Total Revenues na 27,379 22,480 -18%
Expenses*
Direct cost of program delivery na 8,093 4,527 -44%
Program support and development na 4,909 3,513 -28%
Publications and member services na 3,423 2,797 -18%
Sales and marketing na 4,835 5,394 12%
Administration and general na 7,900 7,178 -9%
Total Expenses na 29,160 23,409 -20%
Net Investment Assets*, EoY 18,587 11,682 8,130 -56%
* 1000's
24,000 23,697 17,000
Membership estimate 23,697 17,224 -27%

5. AT 62,
WORLDATWORK
‘EXPANDS ITS
FOOTHOLD’?

6. WILL
WORLDATWORK
MAKE IT TO 65?
AND BEYOND? • Business plan
• Competition
• The profession
• The talent
• Leadership
• Governance
A Case Study: WorldatWork
What are the possible solutions?
Does it need to be solved?
Challenges