AP_2015_AIESEC in SIM_AP Achievement Awards
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AIESEC in SIM Application for Asia Pacific Achievement Awards 2015
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AP_2015_AIESEC in SIM_AP Achievement Awards
- 1. Aiesec in simOne purpose, brave actions Asia pacific achievement awards 2015
- 2. Asia Pacific Absolute Growth Achievement Award (GCDP) Period RA MA RE Absolute Growth oGCDP RE Relative Growth oGCDP RE Match Rate 2013 27 20 20 - - 74% 2014 79 65 60 40 200% 82% oGCDP FY 14 (SGD$) Revenue Programme Fee 29120 Expenses Outgoing Preparation Seminar 300 Sales & Marketing 880.09 Profit 27939.91 LC Overall FY 14 (SGD$) Account Balance 16570.48 Projected Next Year Expense 36587.35 Months of Financial Reserve 5.5 *Note: Majority of expenses come from MC Service Fee which vary base on performance. As such the projected expense is base on same performance in all LCs as this FY. Also, AIESEC in Singapore has a separate reserve for more than 12 months operations
- 3. Asia Pacific Absolute Growth Achievement Award (GCDP) VIDEO LINK http://youtu.be/0-qphTZ7txQ
- 4. Asia Pacific Relative Growth Achievement Award (GCDP) Period RA MA RE Absolute Growth oGCDP RE Relative Growth oGCDP RE Match Rate 2013 27 20 20 - - 74% 2014 79 65 60 40 200% 82% GCDPo FY 14 (SGD$) Revenue Programme Fee 29120 Expenses Outgoing Preparation Seminar 300 Sales & Marketing 880.09 Profit 27939.91 LC Overall FY 14 (SGD$) Account Balance 16570.48 Projected Next Year Expense 36587.35 Months of Financial Reserve 5.5 *Note: Majority of expenses come from MC Service Fee which vary base on performance. As such the projected expense is base on same performance in all LCs as this FY. Also, AIESEC in Singapore has a separate reserve for more than 12 months operations
- 5. Asia Pacific Relative Growth Achievement Award (GCDP) VIDEO LINK http://youtu.be/0-qphTZ7txQ
- 6. Asia Pacific Relative Growth Achievement Award (GIP) Period RA MA RE Absolute Growth iGIP RE Relative Growth iGIP RE Match Rate 2013 2 1 1 - - 50% 2014 5 5 4 3 300% 100% Period RA MA RE Absolute Growth oGIP RE Relative Growth oGIP RE Match Rate 2013 1 0 0 - - 0% 2014 2 2 2 2 - 100% GIP FY 14 (SGD$) Revenue Programme Fee iGIP 1450 Programme Fee oGIP 500 Expenses Sales & Marketing 25.50 Reception Service 215 Profit 1709.50 LC Overall FY 14 (SGD$) Account Balance 16570.48 Projected Next Year Expense 36587.35 Months of Financial Reserve 5.5 *Note: Majority of expenses come from MC Service Fee which vary base on performance. As such the projected expense is base on same performance in all LCs as this FY. Also, AIESEC in Singapore has a separate reserve for more than 12 months operations
- 7. Asia Pacific Relative Growth Achievement Award (GIP) VIDEO LINK http://youtu.be/T_qmDytceFc
- 8. VIDEO LINK http://youtu.be/fi88xvsCbKQ Asia Pacific Collaboration Achievement Award (GCDP) Period Goal RE Match Rate Average Match Time NCTU Overall LC Match Time SIM Overall LC Match Time 2014 6 8 100% 24 Days 121 Days 91 Days Period #NPS % Promoters % Response Rate 2014 75 75% 50% AIESEC in nctu Shiny star AIESEC in sim The tribe of trailblazers
- 9. Asia Pacific Innovation Achievement Award Reality Physical Recruitment Info Talk Application Interview Contract Signing Customer Flow (Stranger to Lead) 1 month Challenges • Low conversion rate in each stage • Visitors at physical recruitment booth feels uncertain about AIESEC because members rely on Info Talk to bring the entire product experience explanation to visitors • Members have low motivation doing recruitment booth INNOVATION
- 10. Asia Pacific Innovation Achievement Award Innovation Physical Recruitment/ Interview(At booth) Contract Signing New Customer Flow (Stranger to Lead) 1 week Key Innovation Change • Sales Development Program for recruitment • Shorten customer flow time from 1 month to 1 week • Match immediately to LC partners upon contract signing Key Actions (elaborated in next slide) • Sales Management Program • Top performing members receive incentives • Change Management • Strong LC Partnership Resource Used (explained to next slide) • MC fund • LC fund
- 11. Asia Pacific Innovation Achievement Award Sales Development Program = Sales Management Program + Rewards & Recognition Sales Management Program for all members • Sales Tool-kit (including presentation file to pitch) • Selling “Why” instead of the product. Linking the “why” to members individual personal AIESEC experience • Evaluate members performance after sales training and enhance training if needed • Daily tracking on members performance Rewards & Recognition • Members receive monetary incentives to off set conference fees and CEED • We did a proposal to the MC such that both LC and MC contribute to the incentive fund • Create a cool competitive performance culture Justin Bieber 0 Contracts Miley Cyrus 1 - 3 Contracts Taylor Swift 4 - 6 Contracts Beyonce 7 – 9 Contracts Whitney Houston 10+ Contracts Change Management • Have 1 EB to be main point of contact and coach recruitment OC • Get constant feedback from each OC members • Ensure clarity of this change • Constantly clarify with members Strong LC partnership With strong LC partnership, we were able to interview and select EPs on behalf of the host entity. At the recruitment booth, we are able to sell sub-products and interview them on the spot with questions pre-crafted together with LC partner. And if the results is successful, we are able to match them immediately to our partner LC project without further assessment. This means 0 days match time!
- 12. Asia Pacific Innovation Achievement Award Resources Impact Achieved • Increase participation at recruitment booth (entire LC were involve not only OC) • Increase interest in international conference participation (e.g. delegation size of our LC increase from 1-2 in APC 2013 and 2014 to 6 in APC 2015) • Customer flow from strangers to leads shorten from 1 month to 1 week • Conversion rate from visitor to contract signed improved by 3 times, from 7% to 22% • The number of contracts signed from this recruitment is equivalent to the total of contracts signed in the past 3 recruitments!
- 13. Asia Pacific Innovation Achievement Award VIDEO LINK http://youtu.be/JqpXazEwrqI
- 14. All supporting data can be found in this link: http://bit.ly/AIESECSIM_AP2015_AWARD
- 15. Aiesec in simOne purpose, brave actions Asia pacific achievement awards 2015