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A Tech Guide to
Staying Scrappy in
Startup Land
Presented By
www.returnlogic.com @returnlogic
WHAT IS RETURNLOGIC?
We are a SaaS platform utilizing analytics and data science to prevent retail returns and improve
bottom lines and customer experiences.
WHAT WE ENJOY
TALK TO US
James MuirPeter Sobotta Robert Sell
Passionate People Great Ideas Delivering Value
@dukeofnode
@jmuir@psobotta
Our Story
Returns are Bad
1/3 of all orders get returned.
Returns damage the customer experience.
$26 billion dollars a year are lost to returns.
Prevention is Good
Identify areas that are performing poorly
Remediate supply chain deficiencies
Improve customer experience and bottom line
Initial Services
• 3PL handling returned CE products.
• Warehousing portal to provide transparency.
• Mobile application to collect supplementary data.
• Good but not great. Too slow to detect trends.
Current Services
• Data ingestion and transformation.
• Trend detection and customized notifications
• Root cause analysis of supply chain defects
• Predictive and prescriptive feedback
Our Approach
Scaffold infrastructure and base functionality
Acquire data to validate value proposition
Deliver MVP
Generate case study
Customer acquisition
Growth
Application Stack
We Open Source
Angular 1 + 2
Bootstrap
D3
(we also Javascript)
Node.js
Express
Seneca
Postgres
MongoDB
Client Server Persistence
Free!
Dev Tools
Core Tools
Webstorm ($50 / year)
Javascript IDE
Atom(free)
DataGrip ($100 / year)
Database IDE
PgAdmin3 (free)
RoboMongo(free)
Git (free)
Source Control
SourceTree (free)
Additional Resources
Chrome Developer Tools (free)
code debugging
Box ($5 per month / user)
secure file sharing
JIRA ($10 per month / 10 users)
project management / ticketing
Bitbucket (free up to 10 users)
remote source control
NPM ($7 per month / user)
private package repository
Office 365 ($99 per year / 5 installs)
productivity tools
Outlook 365 ($99 per year / 5 installs)
communication
Slack (free)
communication
Environments
Internal (dev/test)
Cheap ass hardware + virtualization = WIN!
Current Hardware
Dell R710 Server X 3 (~ $300 per server on Ebay)
(the important stuff)
Synology RS815 Network Array Storage ($ 717.02 on Jet.com)
APC Smart UPS 1500 X 3 (~ $60 per UPS on Ebay)
Dell Server Console (Dumpster find!)
Trendnet TK 803R KVM Switch ($75 on Ebay)
Dell 42u Server Rack ($179 on Ebay, suggest recycler)
Netgear GS724T Network Switch ($80 on Ebay)
Total Cost
~ $2100
Alternatives
(infrastructure on the cheap)
Dell R710 Server X 1 (~ $300 per server on Ebay)
APC Smart UPS 1500 X 1 (~ $60 per UPS on Ebay)
Netgear GS724T Network Switch ($80 on Ebay)
Total Cost
~ $440
Proxmox
• Open source virtualization layer
• Scale up new instances as needed
• Web UI, easy to manage
• Open source, Debian based server OS
• Large market share, highly reliable
• Supported by most cloud providers
Ubuntu Server
Virtualization Fun
The best part? They’re both FREE!
External (production)
Embrace the Cloud!
We use AWS
• Highly scalable object storage
• Static assets and content
• Images, documents, public content
Amazon S3
• Resizable compute capacity
Amazon EC2
• Multiple flavors of OS
• Cost-effective email platform
Amazon SES
• Helps ensure reliable delivery
• Vastly configurable
• Built in feedback loop
• Scalable RDBMS
Amazon RDS
• Optimized images for a variety of DB’s
• Automated backups
Most services offer a limited free tier
Alternative Providers
Resources
Considerations
Considerations Cont.
Outsourcing
vs.
Technology Debt
Roles
build
sell
Creative
Sales
Developers Ops DBAs
Marketing
Sourcing
Software teams want to hire people with aptitude,
not a particular skill set
- Joel Spolsky
# The Guerrilla Guide to Interviewing (version 3.0)
• Capacity to learn
• Team fit
• Motiviation
• Cost
Conclusion
It ain’t what you don’t know that gets you into trouble.
It’s what you know for sure that just ain’t so
- Mark Twain
Like what you’ve heard? Talk to us!

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A Tech Guide to Staying Scrappy

  • 1. A Tech Guide to Staying Scrappy in Startup Land Presented By www.returnlogic.com @returnlogic
  • 2. WHAT IS RETURNLOGIC? We are a SaaS platform utilizing analytics and data science to prevent retail returns and improve bottom lines and customer experiences. WHAT WE ENJOY TALK TO US James MuirPeter Sobotta Robert Sell Passionate People Great Ideas Delivering Value @dukeofnode @jmuir@psobotta
  • 4. Returns are Bad 1/3 of all orders get returned. Returns damage the customer experience. $26 billion dollars a year are lost to returns. Prevention is Good Identify areas that are performing poorly Remediate supply chain deficiencies Improve customer experience and bottom line
  • 5. Initial Services • 3PL handling returned CE products. • Warehousing portal to provide transparency. • Mobile application to collect supplementary data. • Good but not great. Too slow to detect trends.
  • 6. Current Services • Data ingestion and transformation. • Trend detection and customized notifications • Root cause analysis of supply chain defects • Predictive and prescriptive feedback
  • 7. Our Approach Scaffold infrastructure and base functionality Acquire data to validate value proposition Deliver MVP Generate case study Customer acquisition Growth
  • 9. We Open Source Angular 1 + 2 Bootstrap D3 (we also Javascript) Node.js Express Seneca Postgres MongoDB Client Server Persistence Free!
  • 11. Core Tools Webstorm ($50 / year) Javascript IDE Atom(free) DataGrip ($100 / year) Database IDE PgAdmin3 (free) RoboMongo(free) Git (free) Source Control SourceTree (free)
  • 12. Additional Resources Chrome Developer Tools (free) code debugging Box ($5 per month / user) secure file sharing JIRA ($10 per month / 10 users) project management / ticketing Bitbucket (free up to 10 users) remote source control NPM ($7 per month / user) private package repository Office 365 ($99 per year / 5 installs) productivity tools Outlook 365 ($99 per year / 5 installs) communication Slack (free) communication
  • 14. Internal (dev/test) Cheap ass hardware + virtualization = WIN!
  • 15. Current Hardware Dell R710 Server X 3 (~ $300 per server on Ebay) (the important stuff) Synology RS815 Network Array Storage ($ 717.02 on Jet.com) APC Smart UPS 1500 X 3 (~ $60 per UPS on Ebay) Dell Server Console (Dumpster find!) Trendnet TK 803R KVM Switch ($75 on Ebay) Dell 42u Server Rack ($179 on Ebay, suggest recycler) Netgear GS724T Network Switch ($80 on Ebay) Total Cost ~ $2100
  • 16. Alternatives (infrastructure on the cheap) Dell R710 Server X 1 (~ $300 per server on Ebay) APC Smart UPS 1500 X 1 (~ $60 per UPS on Ebay) Netgear GS724T Network Switch ($80 on Ebay) Total Cost ~ $440
  • 17. Proxmox • Open source virtualization layer • Scale up new instances as needed • Web UI, easy to manage • Open source, Debian based server OS • Large market share, highly reliable • Supported by most cloud providers Ubuntu Server Virtualization Fun The best part? They’re both FREE!
  • 19. We use AWS • Highly scalable object storage • Static assets and content • Images, documents, public content Amazon S3 • Resizable compute capacity Amazon EC2 • Multiple flavors of OS • Cost-effective email platform Amazon SES • Helps ensure reliable delivery • Vastly configurable • Built in feedback loop • Scalable RDBMS Amazon RDS • Optimized images for a variety of DB’s • Automated backups Most services offer a limited free tier
  • 25. Sourcing Software teams want to hire people with aptitude, not a particular skill set - Joel Spolsky # The Guerrilla Guide to Interviewing (version 3.0) • Capacity to learn • Team fit • Motiviation • Cost
  • 26. Conclusion It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so - Mark Twain Like what you’ve heard? Talk to us!