This document summarizes a mobile app called 30 Second Showcase that allows creatives to efficiently display their best work to prospective clients in under a minute. It outlines the team developing the app, the problem it addresses, its proposed solution and mission, the technology being used, its design approach, marketing strategy, competitors, business model, and development milestones and timeline. The app aims to provide an innovative way for creatives in fields like graphic design, photography, and film to pitch their work through a simple, visually focused tool.
2. OUR TEAM
JAMES KAISER
Project Leader
William Paterson University
• Founder of Jakes Urban
Living, LLC
• Graphic designer for Nuance
Communications and TOWN
Residential
• Officer candidate for the NJ Army
National Guard
• Leader of retail marketing
initiative for iStore
• Lead developer at
RescueMe Messages
KRISTENELLE
CORONADO
UI Designer
Ramapo College of NJ
CLARENCE STONE
Market Researcher
Fairleigh Dickinson University
CHRISTOPHER ZEGA
iOS Developer
Stevens Institute of
Technology
3. THE PROBLEM
? How do those in a creative field make a lasting
impression during his or her first meeting with a client?
“An elevator pitch is a short summary used to quickly define a person,
product, or service and its value. It should be delivered in the time span of
an elevator ride, or approximately thirty seconds.”
5. THE SOLUTION
30 SECOND SHOWCASE WILL
• Efficiently display one’s best work to be viewed
by prospective clients in less than a minute
• Bring a visual approach to the visual market
OUR MISSION STATEMENT
• Our mission at 30 Second Showcase is to
provide creatives with the most innovative way
to pitch their work
6. TECHNOLOGY
iOS
• Android leads market share
• iOS controls 80% of dollars spent on apps
HTML 5
• Still allows us to service other platforms
• We remain agile and keep control
over design
• 75% of all browsers now support
HTML 5 natively
Dollars spent in App Store
iOS
Android
Blackberry
Windows
7. DESIGN
Simple & Beautiful
• Easy to navigate
• App instructions = bad news bears
• Clearly labeled buttons and icons
• Creatives expect and want good design
Color Palette
• Friendly and fresh blue and gray
• Won't distract from work in showcase
8. MARKETING / SALES
• Based on the 2010 US Census, there are
approximately 2.7 million people employed in
creative fields
– 12.6% growth over the next 10 years
• A survey done by Freelancers Union states that
1/3 of the nation's workers are freelancers
#LetMeShowYou
#ThisIsWhatIDo
Chase Jarvis
9. COMPETITION / REPLACEMENTS
COMPETITION
• Behance: over 2.8 million projects listed
– A place to display work, not gain it
• LinkedIn: over 200 million users
REPLACEMENTS
• Moo Cards / traditional business cards
– $1.2 billion industry in the US
10. BUSINESS MODEL
$
FREEMIUM
• We use a value in advance approach, offering
users the near-full experience at no cost
• Users can pay a subscription to get statistics on
who is viewing their profiles and for how long
WHY FREEMIUM?
• According to App Annie, the freemium model
accounts for 69% of iOS revenue
• 2/3 of the top grossing apps are freemium
11. MILESTONES
Idea
sparks!
Clarence leaves
for the military
Chris says
"no"
Alpha build is
completed
UI Design
begins
Chris is convinced
to develop
Pitch at
Tech Launch
SEPT OCT NOV DEC JAN 2013 FEB MAR
12. 4 MONTHS
• Finalize iOS
• Begin web development
8 MONTHS
• Finish HTML 5 website
• Secure 5,000 unique users – core usership
• Finish analytics
12 MONTHS
• Finish HTML 5 website
• Secure 10,000 unique users
TIMELINE
