2. THE STORY
- Business informatics
- App and web development
agency elennium GmbH
- Successful Apps together with
Holger and Doro (~2 Mio. Downloads)
- Streetspotr: 2011 as a bootstrap

3. PROGRESS
According Business
Plan 50 K User in
2012

4. THE PLATFORM
&
Android + iPhone App
Web platform
Ruby on Rails / mySQL
native
API/SSL
JSON

5. THE JOB

6. Create job
Crowd does
jobs
Check results
Streetspotr
pays crowd

9. Community/Gamification

10. CHEAT PREVENTION!
- Images, Images, Images
- GPS Checks
- Plausibility Checks
- Manual Quality Insurance
- Do Job Multiple Times
(„Crowdsourcing“)
EXIF

11. Customers
Market!
Research!
Sales / Promo!
Controlling!
Data collection /!
verification!
Marketing/!
Feedback!

12. FIRST STUDY*
*Bachelor thesis: “Location-based crowdsourcing”.
Kristoffer Gottschalk, 2011
Results:
- The more detailed, the better
- Jobs should be in a central place
- Money is not the biggest motivation
- Interaction with other persons is a clear obstruction
- Video jobs are not likely to be done
- Always use photo tasks to verify the work
- Demand comments

13. SECOND STUDY
Two parts:
n=200 with StreetPoints requirement (early adopters)
n=2000 without requirements

14. WHAT MOTIVATES THE CROWD?
n=200
Which jobs
do you like
to do most
and why?

15. WHAT MOTIVATES THE CROWD?
n=200
Are you also a
Geocacher?

16. WHAT MOTIVATES THE CROWD?
n=200
Do you do
unpaid jobs?

17. !
n=2000
Which jobs
do you like
to do most
and why?

18. !
n=2000
Do you do
unpaid jobs?

19. !
n=2000
Are you also a
Geocacher?

20. NOW – AND THEN

21. NOW – AND THEN
What we thought would be our most important clients
DATA COLLECTORS

22. NOW – AND THEN
What are our most important clients
MARKET RESEARCHERS

23. CASES
STORE CHECK MOMENT of TRUTH
ETHNOGRAPHIECROWD PUZZLE

24. ETHNOGRAPHY

25. EFFORT
Answering surveys Taking a video interview
At the shop In the shop
At home At the location

26. WOULD WE DO IT AGAIN?
- Collect own data in advance
- Restrict user registration a bit longer
- Have a perfect user evaluation concept from day
one
- Take sales person into the team

27. THANK YOU
www.streetspotr.com