Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these. In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy. This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these. Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be. After this session, you’ll be able to: - Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels - Understand practical ways of building signals that show these into your existing workflow - Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals