Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!
If a link wouldn’t add editorial value, you
usually shouldn’t reach out...
We revealed how Kim Kardashian earns the average
UK salary in 6 and a half hours...
And how the world’s richest pet is a dog worth
Editorial value is simply whether or not
a reader would find anything interesting or
useful if they clicked the link...
“I’m normally happy to link to a page containing ‘extra value’.
“But not to a general brand homepage.
“Our readers sometimes think they’re being duped into reading
an advertorial in disguise. And links to a homepage strengthen
Travel Editor -
“A PR emailed literally everyone in our company, they used
every email they could find in the company to send the same
email saying we had an error. We linked to their homepage, not
their campaign page.
“All day I got emails sent to me from people in LP in the UK,
in the US, in Australia saying there is an error in a story you
published. This just means that we will never report anything
on their client again.”
Online Editor -